Replication data for: Demand Spillovers, Combative Advertising, and Celebrity Endorsements

Research output

Research Output per year 2014 2014 2014

• 1 Article

Research Output per year

Research Output per year

Search results

• 2014

  Demand spillovers, combative advertising, and celebrity endorsements

  Garthwaite, C. L., Apr 2014, In: American Economic Journal: Applied Economics. 6, 2, p. 76-104 29 p.

  Research output: Contribution to journal › Article › peer-review

  • Market Size 100%
  • Economic Effect 100%
  • Celebrity Endorsement 100%
  • Multi-product 100%
  • Publishing Sector 100%
  39 Scopus citations