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Individuals' ability to develop and exercise creativity is becoming an increasingly valued attribute across many social realms, from education and workforce development to urban and community development. As notions of the value and applications of creativity expand, it is becoming clear that creativity is not reserved for the archetypical "creative genius," but is rather a trait that all individuals experience and express in some way. To better understand the many ways that creativity can be defined, and how it can be measured, this NEA (National Endowment for the Arts) Research Lab takes up three central goals: To examine the relationship between artistic creativity and other domains of creativity, including creativity in entrepreneurship, problem finding and solving, and social networking To further examine the relationship between domains of creativity across a variety of demographic factors To investigate the extent to which individuals' self-perceptions of creativity align with creative engagement and behaviors