Fingerprint Dive into the research topics where Integrated Marketing Communications is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Marketing Engineering & Materials Science
marketing Social Sciences
Communication Engineering & Materials Science
communications Social Sciences
customer Social Sciences
Sales Engineering & Materials Science
sales Social Sciences
Industry Engineering & Materials Science

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Research Output 1976 2019

Do conversational platforms represent the next big digital marketing opportunity?

Copulsky, J. R., Jan 1 2019, In : Applied Marketing Analytics. 4, 4, p. 311-316 6 p.

Research output: Contribution to journalArticle

Customers
User Experience
Use Case
Sort
Decision Making

How consumers attend to online reviews: an eye-tracking and network analysis approach

Maslowska, E., Segijn, C. M., Vakeel, K. A. & Viswanathan, V., Jan 1 2019, In : International Journal of Advertising.

Research output: Contribution to journalArticle

Open Access
Electric network analysis
network analysis
Network analysis
Online reviews
decision-making process

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Vollero, A., Schultz, D. E. & Siano, A., Apr 3 2019, In : International Journal of Advertising. 38, 3, p. 428-449 22 p.

Research output: Contribution to journalArticle

Marketing
communications
marketing
Communication
Values

Grants 2002 2013