Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
marketing Social Sciences
communications Social Sciences
Communication Engineering & Materials Science
Sales Engineering & Materials Science
sales Social Sciences
customer Social Sciences
Industry Engineering & Materials Science

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Research Output 1976 2018

2 Citations
Conceptual framework
India
Luxury
Marketers
Communication
Digital storage
synergy
sales
Sales
Marketing

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Contribution to journalArticle

New services
Customer lifetime value
Industry
Cable TV
Commerce