Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Business & Economics
Integrated marketing communications Business & Economics
marketing Social Sciences
Marketing communications Business & Economics
Communication Business & Economics
Branding Business & Economics
communications Social Sciences
Managers Business & Economics

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Research Output 1976 2018

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Research - peer-reviewArticle

New services
Customer lifetime value
Cable TV

Understanding the effects of different review features on purchase probability

Kim, S. J., Maslowska, E. & Malthouse, E. C. Jan 2 2018 In : International Journal of Advertising. 37, 1, p. 29-53 25 p.

Research output: Research - peer-reviewArticle

Product review
Dual-process models
Electronic word-of-mouth
1 Citations

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Research - peer-reviewArticle

Corporate branding
Corporate brand
Corporate citizenship