Fingerprint Dive into the research topics where Integrated Marketing Communications is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

    Advertising and promotional effects on consumer service firm sales: Media ad spend and quality matter for driving restaurant sales

    Spotts, H. E., Weinberger, M. G. & Weinberger, M. F., Mar 2020, In : Journal of Advertising Research. 60, 1, p. 104-116 13 p.

    Research output: Contribution to journalArticle

  • Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

    Line, N. D., Dogru, T., El-Manstrly, D., Buoye, A., Malthouse, E. & Kandampully, J., Oct 2020, In : Tourism Management. 80, 104106.

    Research output: Contribution to journalArticle

  • Doing Good While Behaving Badly: Checkout Charity Process Mechanisms

    Giebelhausen, M., Lawrence, B. & Chun, H. E. H., Jan 1 2020, (Accepted/In press) In : Journal of Business Ethics.

    Research output: Contribution to journalArticle

  • Grants