Fingerprint Dive into the research topics where Integrated Marketing Communications is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

marketing Social Sciences
communications Social Sciences
customer Social Sciences
sales Social Sciences
communication Social Sciences
Marketing Business & Economics
television Social Sciences
news Social Sciences

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Research Output 1976 2019

A multistakeholder recommender systems algorithm for allocating sponsored recommendations

Malthouse, E. C., Vakeel, K. A., Hessary, Y. K., Burke, R. & Fudurić, M., Jan 1 2019, In : CEUR Workshop Proceedings. 2440

Research output: Contribution to journalConference article

Recommender systems
Marketing
Integer programming
Processing
2 Citations (Scopus)

An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems

Malthouse, E. C., Hessary, Y. K., Vakeel, K. A., Burke, R. & Fudurić, M., Jan 1 2019, (Accepted/In press) In : Journal of Advertising.

Research output: Contribution to journalArticle

Recommender systems
Marketing
revenue
systems research
auction
5 Citations (Scopus)

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 1 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

Research output: Contribution to journalArticle

Marketing
Professional services
Sales force
Digital content
Employees

Grants 2002 2013