Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Business & Economics
Integrated marketing communications Business & Economics
marketing Social Sciences
Marketing communications Business & Economics
Communication Business & Economics
communications Social Sciences
Social media Business & Economics
Retailers Business & Economics

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Research Output 1976 2017

1 Citations

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Research - peer-reviewArticle

Corporate branding
Corporate brand
Corporate citizenship

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V. 2017 Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: ResearchConference contribution

Open Access
Preference theory
1 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Research - peer-reviewArticle

Theory testing