Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
marketing Social Sciences
Communication Engineering & Materials Science
communications Social Sciences
customer Social Sciences
Sales Engineering & Materials Science
sales Social Sciences
Industry Engineering & Materials Science

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Research Output 1976 2019

Do conversational platforms represent the next big digital marketing opportunity?

Copulsky, J. R., Jan 1 2019, In : Applied Marketing Analytics. 4, 4, p. 311-316 6 p.

Research output: Contribution to journalArticle

Customers
User Experience
Use Case
Sort
Decision Making

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Vollero, A., Schultz, D. E. & Siano, A., Apr 3 2019, In : International Journal of Advertising. 38, 3, p. 428-449 22 p.

Research output: Contribution to journalArticle

Marketing
communications
marketing
Communication
Values

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jan 1 2019, In : Journal of Marketing Analytics.

Research output: Contribution to journalArticle

Process Control
Customers
Monitoring
Contact
Process Monitoring

Grants 2002 2013