Research Output per year
Research Output per year
Fingerprint
Dive into the research topics where Integrated Marketing Communications is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research Output
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Advancing Computational Advertising: Conceptualization of the Field and Future Directions
Huh, J. & Malthouse, E. C., Aug 7 2020, In: Journal of Advertising. 49, 4, p. 367-376 10 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Advertising and promotional effects on consumer service firm sales: Media ad spend and quality matter for driving restaurant sales
Spotts, H. E., Weinberger, M. G. & Weinberger, M. F., Mar 2020, In: Journal of Advertising Research. 60, 1, p. 104-116 13 p.Research output: Contribution to journal › Article › peer-review
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Artificial Intelligence and Marketing: Pitfalls and Opportunities
De Bruyn, A., Viswanathan, V., Beh, Y. S., Brock, J. K. U. & von Wangenheim, F., Aug 2020, In: Journal of Interactive Marketing. 51, p. 91-105 15 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations
Grants
- 3 Finished
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Energizing Media Coverage of Energy Issues
Foerstner, A., Humphreys, A. & Shearer, E.
3/1/12 → 8/31/13
Project: Research project
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Medill Curriculum Enrichment
Doppelt, J. C., Doppelt, J. C., Gordon, R., Lavine, J., Mulhern, F. J. & Mulhern, F. J.
Carnegie Corporation of New York
9/1/08 → 12/31/12
Project: Research project
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Development of a Master's Degree Program in Religion, Spirituality and Ethics Reporting
Castro, J. E., Ghiglione, L., LaMay, C. L. & Mulhern, F. J.
5/1/02 → 12/31/09
Project: Research project