Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
Industry Engineering & Materials Science
advertising Social Sciences
Communication Engineering & Materials Science
consumer Social Sciences
data Social Sciences
communications Social Sciences
customer Social Sciences

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Research Output 1977 2017

1 Citations

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Contribution to journalArticle

Citizenship
1 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Contribution to journalArticle

data
Marketing
advertising
Standardization
Testing
1 Citations

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C. Feb 21 2017 In : Frontiers in Psychology. 8, FEB, 122

Research output: Contribution to journalArticle

Psychological Signal Detection
Reward
Task Performance and Analysis
Noise