Research Output per year
Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit
Marketing
Engineering & Materials Science
Industry
Engineering & Materials Science
advertising
Social Sciences
Communication
Engineering & Materials Science
consumer
Social Sciences
data
Social Sciences
communications
Social Sciences
customer
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research Output 1977 2017
1
Citations
Advancing a Citizenship Approach to Corporate Branding: A Societal View
Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.Research output: Contribution to journal › Article
Citizenship
1
Citations
A Primer on Using Behavioral Data for Testing Theories in Advertising Research
Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.Research output: Contribution to journal › Article
data
Marketing
advertising
Standardization
Testing
1
Citations
A quantitative relationship between signal detection in attention and approach/avoidance behavior
Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C. Feb 21 2017 In : Frontiers in Psychology. 8, FEB, 122Research output: Contribution to journal › Article
Psychological Signal Detection
Reward
Task Performance and Analysis
Noise