Research Output per year
Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit
Marketing
Engineering & Materials Science
marketing
Social Sciences
Communication
Engineering & Materials Science
communications
Social Sciences
customer
Social Sciences
Sales
Engineering & Materials Science
sales
Social Sciences
Industry
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research Output 1976 2019
Do conversational platforms represent the next big digital marketing opportunity?
Copulsky, J. R., Jan 1 2019, In : Applied Marketing Analytics. 4, 4, p. 311-316 6 p.Research output: Contribution to journal › Article
Customers
User Experience
Use Case
Sort
Decision Making
IMC in digitally-empowering contexts: the emerging role of negotiated brands
Vollero, A., Schultz, D. E. & Siano, A., Apr 3 2019, In : International Journal of Advertising. 38, 3, p. 428-449 22 p.Research output: Contribution to journal › Article
Marketing
communications
marketing
Communication
Values
Process control for monitoring customer engagement
Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jan 1 2019, In : Journal of Marketing Analytics.Research output: Contribution to journal › Article
Process Control
Customers
Monitoring
Contact
Process Monitoring
Grants 2002 2013
- 3 Finished
Energizing Media Coverage of Energy Issues
Foerstner, A., Humphreys, A. & Shearer, E.
3/1/12 → 8/31/13
Project: Research project
Medill Curriculum Enrichment
Doppelt, J. C., Doppelt, J. C., Gordon, R., Lavine, J., Mulhern, F. J. & Mulhern, F. J.
Carnegie Corporation of New York
9/1/08 → 12/31/12
Project: Research project
Development of a Master's Degree Program in Religion, Spirituality and Ethics Reporting
Castro, J. E., Ghiglione, L., LaMay, C. L. & Mulhern, F. J.
5/1/02 → 12/31/09
Project: Research project