Research Output per year
Research Output per year
Fingerprint
Dive into the research topics where Integrated Marketing Communications is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
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Profiles
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Jacqueline Babb
- Integrated Marketing Communications - Senior Lecturer, Program Director
Person: Academic
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Danielle Robinson Bell
- Integrated Marketing Communications - Assistant Professor, Clinical
Person: Academic
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A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning
Pamuksuz, U., Yun, J. T. & Humphreys, A., 2021, (Accepted/In press) In: Journal of Interactive Marketing.Research output: Contribution to journal › Article › peer-review
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An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy
Xu, Y., Hazée, S., So, K. K. F., Li, K. D. & Malthouse, E. C., Oct 2021, In: Journal of Business Research. 135, p. 127-136 10 p.Research output: Contribution to journal › Article › peer-review
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An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data
Lee, M. H., Kim, S. J., Yoon, S. H. & Park, S., 2021, (Accepted/In press) In: Journal of Advertising.Research output: Contribution to journal › Article › peer-review
Open Access
Grants
- 4 Finished
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Energizing Media Coverage of Energy Issues
Foerstner, A., Humphreys, A. & Shearer, E.
3/1/12 → 8/31/13
Project: Research project
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Exploring Innovations in the Use of Coaching and Mentoring to Accelerate Leadership Development
Gruber, D. A.
12/1/11 → 3/31/13
Project: Research project
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Medill Curriculum Enrichment
Lavine, J., Doppelt, J. C., Gordon, R., Mulhern, F. J., Doppelt, J. C. & Mulhern, F. J.
Carnegie Corporation of New York
9/1/08 → 12/31/12
Project: Research project