Research Output per year
Fingerprint Dive into the research topics where Integrated Marketing Communications is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Marketing
Engineering & Materials Science
marketing
Social Sciences
Communication
Engineering & Materials Science
communications
Social Sciences
customer
Social Sciences
Sales
Engineering & Materials Science
sales
Social Sciences
Industry
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research Output 1976 2019
Do conversational platforms represent the next big digital marketing opportunity?
Copulsky, J. R., Jan 1 2019, In : Applied Marketing Analytics. 4, 4, p. 311-316 6 p.Research output: Contribution to journal › Article
Customers
User Experience
Use Case
Sort
Decision Making
How consumers attend to online reviews: an eye-tracking and network analysis approach
Maslowska, E., Segijn, C. M., Vakeel, K. A. & Viswanathan, V., Jan 1 2019, In : International Journal of Advertising.Research output: Contribution to journal › Article
Open Access
Electric network analysis
network analysis
Network analysis
Online reviews
decision-making process
IMC in digitally-empowering contexts: the emerging role of negotiated brands
Vollero, A., Schultz, D. E. & Siano, A., Apr 3 2019, In : International Journal of Advertising. 38, 3, p. 428-449 22 p.Research output: Contribution to journal › Article
Marketing
communications
marketing
Communication
Values
Grants 2002 2013
- 3 Finished
Energizing Media Coverage of Energy Issues
Foerstner, A., Humphreys, A. & Shearer, E.
3/1/12 → 8/31/13
Project: Research project
Medill Curriculum Enrichment
Doppelt, J. C., Doppelt, J. C., Gordon, R., Lavine, J., Mulhern, F. J. & Mulhern, F. J.
Carnegie Corporation of New York
9/1/08 → 12/31/12
Project: Research project
Development of a Master's Degree Program in Religion, Spirituality and Ethics Reporting
Castro, J. E., Ghiglione, L., LaMay, C. L. & Mulhern, F. J.
5/1/02 → 12/31/09
Project: Research project