Research Output per year
Fingerprint Dive into the research topics where Integrated Marketing Communications is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Network
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Profiles
Research Output
Advertising and promotional effects on consumer service firm sales: Media ad spend and quality matter for driving restaurant sales
Spotts, H. E., Weinberger, M. G. & Weinberger, M. F., Mar 2020, In : Journal of Advertising Research. 60, 1, p. 104-116 13 p.Research output: Contribution to journal › Article
Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry
Line, N. D., Dogru, T., El-Manstrly, D., Buoye, A., Malthouse, E. & Kandampully, J., Oct 2020, In : Tourism Management. 80, 104106.Research output: Contribution to journal › Article
Doing Good While Behaving Badly: Checkout Charity Process Mechanisms
Giebelhausen, M., Lawrence, B. & Chun, H. E. H., Jan 1 2020, (Accepted/In press) In : Journal of Business Ethics.Research output: Contribution to journal › Article
Grants
- 3 Finished
Energizing Media Coverage of Energy Issues
Foerstner, A., Humphreys, A. & Shearer, E.
3/1/12 → 8/31/13
Project: Research project
Medill Curriculum Enrichment
Doppelt, J. C., Doppelt, J. C., Gordon, R., Lavine, J., Mulhern, F. J. & Mulhern, F. J.
Carnegie Corporation of New York
9/1/08 → 12/31/12
Project: Research project
Development of a Master's Degree Program in Religion, Spirituality and Ethics Reporting
Castro, J. E., Ghiglione, L., LaMay, C. L. & Mulhern, F. J.
5/1/02 → 12/31/09
Project: Research project