Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
marketing Social Sciences
communications Social Sciences
Communication Engineering & Materials Science
Sales Engineering & Materials Science
sales Social Sciences
customer Social Sciences
Industry Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1976 2019

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Vollero, A., Schultz, D. E. & Siano, A., Jan 1 2019, (Accepted/In press) In : International Journal of Advertising.

Research output: Contribution to journalArticle

Marketing
communications
marketing
Communication
Values
voting behavior
Television
television
news
election
16 Citations (Scopus)

Automated text analysis for consumer research

Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.

Research output: Contribution to journalArticle

consumer research
text analysis
linguistics
news
Internet

Grants 2002 2013