Research Output per year
Fingerprint Dive into the research topics where Integrated Marketing Communications is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
marketing
Social Sciences
communications
Social Sciences
customer
Social Sciences
sales
Social Sciences
communication
Social Sciences
Marketing
Business & Economics
television
Social Sciences
news
Social Sciences
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Profiles
Research Output 1976 2019
A multistakeholder recommender systems algorithm for allocating sponsored recommendations
Malthouse, E. C., Vakeel, K. A., Hessary, Y. K., Burke, R. & Fudurić, M., Jan 1 2019, In : CEUR Workshop Proceedings. 2440Research output: Contribution to journal › Conference article
Recommender systems
Marketing
Integer programming
Processing
2
Citations
(Scopus)
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
Malthouse, E. C., Hessary, Y. K., Vakeel, K. A., Burke, R. & Fudurić, M., Jan 1 2019, (Accepted/In press) In : Journal of Advertising.Research output: Contribution to journal › Article
Recommender systems
Marketing
revenue
systems research
auction
7
Citations
(Scopus)
B2B content marketing for professional services: In-person versus digital contacts
Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 1 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.Research output: Contribution to journal › Article
Marketing
Professional services
Sales force
Digital content
Employees
Grants 2002 2013
- 3 Finished
Energizing Media Coverage of Energy Issues
Foerstner, A., Humphreys, A. & Shearer, E.
3/1/12 → 8/31/13
Project: Research project
Medill Curriculum Enrichment
Doppelt, J. C., Doppelt, J. C., Gordon, R., Lavine, J., Mulhern, F. J. & Mulhern, F. J.
Carnegie Corporation of New York
9/1/08 → 12/31/12
Project: Research project
Development of a Master's Degree Program in Religion, Spirituality and Ethics Reporting
Castro, J. E., Ghiglione, L., LaMay, C. L. & Mulhern, F. J.
5/1/02 → 12/31/09
Project: Research project