Research Output per year
Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit
Marketing
Engineering & Materials Science
marketing
Social Sciences
communications
Social Sciences
Communication
Engineering & Materials Science
Sales
Engineering & Materials Science
sales
Social Sciences
customer
Social Sciences
Industry
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research Output 1976 2018
Automated text analysis for consumer research
Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.Research output: Contribution to journal › Article
consumer research
text analysis
linguistics
news
Internet
Consumer-driven media planning and buying
Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.Research output: Contribution to journal › Article
Media planning
Purchasing
Optimization model
Media exposure
Conversational marketing: Creating compelling customer connections
Sotolongo, N. & Copulsky, J. R., Mar 1 2018, In : Applied Marketing Analytics. 4, 1, p. 6-21 16 p.Research output: Contribution to journal › Article
Customers
Apple
Integrate
Marketing
Marketers
Grants 2002 2013
- 3 Finished
Energizing Media Coverage of Energy Issues
Foerstner, A., Humphreys, A. & Shearer, E.
3/1/12 → 8/31/13
Project: Research project
Medill Curriculum Enrichment
Doppelt, J. C., Doppelt, J. C., Gordon, R., Lavine, J., Mulhern, F. J. & Mulhern, F. J.
Carnegie Corporation of New York
9/1/08 → 12/31/12
Project: Research project
Development of a Master's Degree Program in Religion, Spirituality and Ethics Reporting
Castro, J. E., Ghiglione, L., LaMay, C. L. & Mulhern, F. J.
5/1/02 → 12/31/09
Project: Research project