Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
marketing Social Sciences
communications Social Sciences
Communication Engineering & Materials Science
Sales Engineering & Materials Science
sales Social Sciences
customer Social Sciences
Industry Engineering & Materials Science

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Research Output 1976 2018

10 Citations

Automated text analysis for consumer research

Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.

Research output: Contribution to journalArticle

consumer research
text analysis

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.

Research output: Contribution to journalArticle

Media planning
Optimization model
Media exposure

Conversational marketing: Creating compelling customer connections

Sotolongo, N. & Copulsky, J. R., Mar 1 2018, In : Applied Marketing Analytics. 4, 1, p. 6-21 16 p.

Research output: Contribution to journalArticle


Grants 2002 2013