Keyphrases
Integrated Marketing Communications
52%
Marketing Communication
50%
Social Media
41%
Retailers
30%
Big Data
29%
Retail
26%
Online Reviews
23%
Recommender Systems
20%
Purchase Behavior
18%
Social Media Use
17%
Materialism
17%
Advertisers
16%
Direct Marketing
16%
Consumer Behaviour
16%
Selling
15%
Customer Engagement
15%
Customer Lifetime Value
14%
Design Methodology
13%
United States
12%
Mobile Application
12%
Text Analysis
12%
Popular
12%
Customer Relationship
12%
Product Category
12%
Media Form
11%
Consumer Engagement
11%
Twitter
11%
Artificial Intelligence
11%
Loyalty
11%
Mobile Devices
11%
Scoring Model
11%
Enterprise Social Media
11%
Media Use
10%
Buyers
10%
Brand Preference
10%
Media Planning
10%
Wine
10%
Consumer Perception
10%
Customer Data
10%
Firm Performance
9%
User-generated Content
9%
Marketing Research
9%
World Wide Web
9%
Sales Promotion
9%
Media Usage
9%
Digital Media
9%
Consumer Research
9%
Communication Visibility
8%
News Recommendation
8%
Consumer Memory
8%
Information Communication Technology
8%
Megamarketing
8%
Computational Advertising
8%
Airbnb
8%
Loyalty Programs
8%
Organizational Communication
8%
Clickstream Data
8%
News Organizations
8%
Communication Programs
8%
Media Consumption
8%
Personal Computer
8%
Purchase Decision
8%
Marketing Strategy
8%
Seller
8%
Consumer Experience
7%
Tweets
7%
Customer Loyalty
7%
Relationship Marketing
7%
Customer Group
7%
Happiness
7%
Institutional Theory
7%
India
7%
Shoppers
7%
Brand Equity
7%
21st Century
7%
Subscription
7%
Prediction Accuracy
7%
Sharing Economy
7%
Digital Marketing
7%
Digitization
7%
Motivation
7%
Online Media
7%
Online Advertising
7%
Journalists
7%
Advertising Effectiveness
7%
Marketing Insight
6%
Advertising Research
6%
Advertising Expenditure
6%
Service Provider
6%
Customer Reviews
6%
Communication Activities
6%
Customer Purchases
6%
Massively multiplayer Online Role-playing Games (MMORPGs)
6%
Media Synergy
6%
Generation Y
6%
Retail Marketing
6%
Service Research
6%
Business Model
6%
Consumer Decision Journey
6%
Consumption Practices
6%
Social Sciences
Marketing Communication
100%
USA
53%
Sales
50%
Big Data
23%
Consumer Behavior
19%
TV
16%
Media Use
16%
Youth
15%
Marketing Strategy
14%
Consumer Research
13%
Text Analysis
13%
Case Study
13%
Conceptual Framework
13%
Customer Lifetime Value
12%
Artificial Intelligence
12%
Advertising Media
12%
Direct Marketing
11%
Service Provider
11%
Survey Analysis
11%
Digital Media
11%
Legitimation
11%
Institutional Theory
11%
Readership
11%
Information and Communication Technologies
11%
Emotions
11%
Consumer Perception
11%
21st century
10%
India
10%
Marketing Research
10%
Marketing
9%
Consumer Experience
9%
In-Depth Interview
9%
Sales Force
9%
Firm Performance
8%
Luxuries
8%
Sociology
8%
New Media
8%
Advertising
8%
Information Technology
8%
Communication Programmes
8%
China
8%
Stochastics
8%
Decision Making
8%
Chinese
8%
Brand Management
7%
Self Esteem
7%
Communication Strategies
7%
Research and Development
7%
Psychology
7%
Conferences
7%
Digital Marketing
6%
Best Practice
6%
Relationship Marketing
6%
Sales Forecasting
6%
Brand Loyalty
6%
Professional Service
6%
Database Marketing
6%
Textual Analysis
6%
Consumer Memory
6%
Social Media Marketing
6%
Tuition Fee
6%
Legislation
6%
Consumer Preference
6%
Brand Equity
6%
Interactivity
6%
Online News
6%
Government Policy
6%
UK
6%
Advertising Effectiveness
6%
Media Platforms
5%
Factor Analysis
5%
Incentive
5%
Influencer
5%
Gambling
5%
Occupations
5%
Expert Systems
5%
Media Influence
5%
Political Process
5%
Buying Behavior
5%
Ownership
5%
Data Protection
5%
Content Analysis
5%
Marketing Theory
5%
Managers
5%
Digitization
5%
Business Model
5%
Reading Behavior
5%
Engineering Science
5%
Social Sciences
5%