Research Output

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Book
2015

Social Media: Enduring Principles

Humphreys, A. A., 2015, 1 ed. Oxford University Press. 320 p.

Research output: Book/ReportBook

2013

Segmentation and Lifetime Value Models Using SAS®

Malthouse, E. C., 2013, Cary, NC: SAS Institute Inc. 182 p.

Research output: Book/ReportBook

The evolution of integrated marketing communications: The customer-driven marketplace

Schultz, D. E., Patti, C. H. & Kitchen, P. J., Jan 1 2013, Taylor and Francis. 134 p.

Research output: Book/ReportBook

3 Scopus citations
2011

Media: From Chaos to Clarity

Franks, J. U., 2011, The Marketing Democracy, Ltd. 101 p.

Research output: Book/ReportBook

2010

Medill on Media Engagement

Peck, A. (ed.) & Malthouse, E. (ed.), 2010, Creskill, NJ: Hampton Press. 249 p.

Research output: Book/ReportBook

2009

Building Customer-brand Relationships

Schultz, D. E., Barnes, B. E., Schultz, H. F. & Azzaro, M., 2009, Armonk, NY: M.E. Sharpe Inc. 480 p.

Research output: Book/ReportBook

2005

Business to Business Marketing Research

Block, M. P. & Block, T. S., 2005, 2 ed. South-Western College Publishing. 288 p.

Research output: Book/ReportBook

1987

Analyzing Sales Promotion Text & Cases

Block, M. P. & Totten, J. C., 1987, Commerce Communication .

Research output: Book/ReportBook

1986

Cable Advertising: New Ways to New Business

Block, M. P., Jones, K. & Baldwin, T. F., 1986, Prentice-Hall. 148 p.

Research output: Book/ReportBook

1976

DONMAR II: a computer simulated media buying game

Schultz, D. E., Block, M. P. & Jacobowitz, B., 1976, MSU Press. 130 p.

Research output: Book/ReportBook