Research Output

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2016

On the bias and inconsistency of K-means clustering

Jin, C. & Malthouse, E. C., 2016

Research output: Book/ReportOther report

2008

Media Brands and Branding

Calder, B. & Malthouse, E. C., 2008, Unknown Publisher.

Research output: Book/ReportOther report

2007

The local TV news experience: How to win viewers by focusing on engagement

Peer, L., Malthouse, E. C., Nesbitt, M. & Calder, B., 2007, Unknown Publisher.

Research output: Book/ReportOther report

2002

Census 2000 Evaluation: Partnership and Marketing Program Evaluation

Calder, N. V., Murphy, N. V., Malthouse, E. C., Pedlow, N. V. & Porras, N. V., 2002, Unknown Publisher.

Research output: Book/ReportOther report

1996

Expanding the Market for the Arts

Calder, N. V., Peterman, N. V. & Malthouse, E. C., 1996, Unknown Publisher.

Research output: Book/ReportOther report

1995

Nonlinear partial least squares

Malthouse, E. C., 1995, Unknown Publisher.

Research output: Book/ReportOther report

17 Scopus citations
1981

Content and Effects of Alcohol Advertising

Block, M. P. & Atkin, C., 1981, National Technical Information Service. 437 p.

Research output: Book/ReportOther report