Research Output

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2018

From advertising to engagement

Malthouse, E. C. & Calder, B. J., Feb 9 2018, The Handbook of Communication Engagement. Wiley-Blackwell, p. 411-420 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations

The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers

Wang, W. L., Malthouse, E. C. & Uzunoglu, E., 2018, Advances in Advertising Research: Power to Consumers. Cauberghe, V., Hudders, L. & Eisend, M. (eds.). Springer Gabler, Vol. IX. p. 57-70 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations
2017

Creating stronger brands through consumer experience and engagement

Calder, B., Hollebeek, L. D. & Malthouse, E. C., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations

Multi-tier loyalty programs to stimulate customer engagement

Bijmolt, T. H. A., Krafft, M., Sese, F. J. & Viswanathan, V., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 119-139 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Newsmaking: Navigating digital territory

Wasserman, H., Ramaprasad, J., Sodré, M., Anikina, M., Vemula, R. K. & Xu, Y., Nov 22 2017, Contemporary BRICS Journalism: Non-Western Media in Transition. Taylor and Francis, p. 49-71 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Profession and practice: Re-imagining the future of journalism

Pasti, S., Becker, B., Gudipaty, N., Xu, Y. & Ndlovu, M., Nov 22 2017, Contemporary BRICS Journalism: Non-Western Media in Transition. Taylor and Francis, p. 130-156 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2016

Big Data and the Digital Transformation in Advertising

Mulhern, F. J., 2016, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. 95-110 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Branded apps and mobile platforms as new tools for advertising

Wang, R. S., Kim, S. & Malthouse, E. C., 2016, The new advertising: Branding, content, and consumer relationships in the data-driven social media era. Brown, R. E., Jones, V. K. & Wang, M. (eds.). Praeger, Vol. 2. p. 123-156 34 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Content Strategy in a Paid/Owned/ Earned Media World

Franks, J. U., 2016, The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era. Brown, R. E., Jones, V. K. & Wang, M. (eds.). Praeger, p. 315-352 38 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Creating brand engagement on digital, social and mobile media

Malthouse, E. C., Calder, B. J. & Vandenbosch, M., 2016, Customer Engagement: Contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). New York: Routledge / Taylor & Francis Group, p. 85-101 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Customer Relationship Management Strategy: More Important Now Than Ever Before

Malthouse, E. C., 2016, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. 111-134 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Ripe for Change - But Resisting It

Schultz, D. E., 2016, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. 3-32 30 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

Brand Risk

Copulsky, J. & Saia, C., Sep 3 2015, Enterprise Risk Management: A Common Framework for the Entire Organization. Elsevier Inc, p. 109-123 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Coorporate Reputation and the Discipline of Integrated Marketing Communications

Caywood, C. L., 2015, The Handbook of Communication and Corporate Reputation . Carroll, C. E. (ed.). Wiley-Blackwell, p. 94-103 10 p. (Handbooks in Communication and Media).

Research output: Chapter in Book/Report/Conference proceedingChapter

Gourmet Goes to France

Nelson, R. P. & Graham, J. L., 2015, International Marketing. Cateora, P. R., Gilly, M. C. & Graham, J. L. (eds.). 17th ed. New York: The McGraw-Hill Companies, Inc

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Communication: Radical or Rational Change?

Schultz, D. E., Sep 9 2015, Scenarios in Marketing: From Vision to Decision. John Wiley and Sons Ltd., p. 119-137 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Media Multitasking with Television News: The Interaction of Content and Audience Factors

Viswanathan, V. & Voorveld, H. A. M., 2015, Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising. Banks, I. B., De Pelsmacker, P. & Okazaki, S. (eds.). Springer Fachmedien Wiesbaden, Vol. 5. p. 129-141 33 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access

The Usage and Applications of Mobile Apps

Jain, V. & Viswanathan, V., 2015, Encyclopedia of Mobile Phone Behavior. Yan, Z. (ed.). IGI Global Publishers, p. 1242-1255 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
2014

IMC More than Just an Acronym

Schultz, D. E. & Kitchen, P. J., 2014, Communicative Business. Gambetti, R. C. (ed.).

Research output: Chapter in Book/Report/Conference proceedingChapter

Integrated Marketing Communication Research

Schultz, D. E., Kim, I. & Kang, K., 2014, The Handbook of International Advertising Research. Cheng, H. (ed.). Hoboken, NJ: John Wiley & Sons Inc, p. 455-483 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access

Marketing communications with networked consumers and negotiated relationships

Malthouse, E. C. & Schultz, D. E., Jan 1 2014, Policy and Marketing Strategies for Digital Media. Taylor and Francis, p. 233-245 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Symbolic speech in political advertising: Encroaching legal barriers

Richards, J. I. & Caywood, C. L., Feb 4 2014, Signs, Codes, and Images. Taylor and Francis, Vol. 2. p. 231-256 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
2013

A process for managing the re-convergence of marketing functions

Malthouse, E. C., Jan 1 2013, Media and Convergence Management. Springer Berlin Heidelberg, p. 107-116 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Corporate Reputation and the Discipline of Integrated Marketing Communications

Caywood, C. L., Apr 4 2013, The Handbook of Communication and Corporate Reputation. Blackwell Publishing Ltd, p. 94-103 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

IMC: New horizon/false dawn for a marketplace in turmoil?

Kitchen, P. J. & Schultz, D. E., Jan 1 2013, The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace. Taylor and Francis, p. 123-134 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Integrated marketing communications: From media channels to digital connectivity

Mulhern, F. J., Jan 1 2013, The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace. Taylor and Francis, p. 11-28 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Introduction: The evolution of IMC: IMC in a customer-driven marketplace

Schultz, D. E., Patti, C. H. & Kitchen, P. J., Jan 1 2013, The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace. Taylor and Francis, p. 1-10 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Post-Promotion Evaluation

Block, M. P., 2013, Marketing At Retail: Understanding, Influencing, & Winning Today's Shopper. Liljenwall, R. & Daugherty, B. (eds.). Point-of-Purchase Advertising International (POPAI)

Research output: Chapter in Book/Report/Conference proceedingChapter

Selling candidates like tubes of toothpaste: Is the comparison apt?

Thorson, E., Christ, W. G. & Caywood, C. L., Jan 1 2013, Television and Political Advertising: Volume I: Psychological Processes. Taylor and Francis, Vol. 1. p. 145-172 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
2012

B2B marketing communication in a transformational marketplace

Schultz, D. E., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 165-181 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Branded Content Strategy: Meaningful Stakeholder Interaction

Caywood, C. L., 2012, The Handbook of Strategic Public Relations and Integrated Marketing Communications. Caywood, C. L. (ed.). 2 ed. McGraw Hill, p. 797-814 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Communications Research: Foundational Methods

Gronstedt, A. & Caywood, C. L., 2012, The Handbook of Strategic Public Relations and Integrated Marketing Communications. Caywood, C. L. (ed.). 2 ed. McGraw Hill, p. 13-36 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Communications Research: Dynamic Digital Methods

Caywood, C. L., 2012, The Handbook of Strategic Public Relations and Integrated Marketing Communications. Caywood, C. L. (ed.). 2 ed. McGraw Hill, p. 37-56 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Schultz, D. E., Malthouse, E. C. & Pick, D., 2012, Advances in Advertising Research: Current Insights and Future Trends. Langner, T., Okazaki, S. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III. p. 421-432 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access

Profiting from uncertainty

Raman, K. & Gatignon, H., Jul 1 2012, Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Gabler Verlag, Vol. 9783834937223. p. 501-515 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Future of Public Relations and Integrated Marketing Communications

Caywood, C. L., 2012, The Handbook of Strategic Public Relations and Integrated Marketing Communications. Caywood, C. L. (ed.). 2 ed. McGraw Hill, p. 843-848 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The role of culture in advertising humor

Weinberger, M. G., Gulas, C. S. & Weinberger, M. F., Jan 1 2012, Handbook of Developments in Consumer Behaviour. Edward Elgar Publishing Ltd., p. 83-117 35 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations

The Stakeholder Concept: Empowering Public Relations

Caywood, C. L., 2012, The Handbook of Strategic Public Relations and Integrated Marketing Communications. Caywood, C. L. (ed.). 2 ed. McGraw Hill, p. 121-130 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Towards a resolution of the reference pressure controversy in cerebrospinal fluid flow dynamics

Raman, K. & Sundar, P., Aug 1 2012, Cerebrospinal Fluid: Functions, Composition and Disorders. Nova Science Publishers, Inc., p. 107-121 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Twenty-First Century Public Relations: The Strategic Stages of Integrated Marketing Communications

Caywood, C. L., 2012, The Handbook of Strategic Public Relations and Integrated Marketing Communications. Caywood, C. L. (ed.). 2 ed. McGraw Hill, p. 3-12 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

Does Culture Drive Social Media Strategy?

Block, M. P. & Schultz, D. E., 2011, The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications. Athens University of Economics and Business, p. 223-236 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Introduction: The Evolution of IMC: IMC in a Customer-driven Martetplace

Schultz, D. E., Patti, C. H. & Kitchen, P. J., 2011, The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace. Schultz, D. E., Patti, C. H. & Kitchen, P. J. (eds.). Abingdon, UK: Routledge, p. 1-10 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Solving Marketing Problems with an Integrated Process

Schultz, D. E., 2011, The IMC Handbook: Readings & Cases in Integrated Marketing Communications. Kelly, J. S. & Jones, S. K. (eds.). 2nd ed. Chicago, IL: Racom Communications

Research output: Chapter in Book/Report/Conference proceedingChapter

The Converging of Disparate Fields

Malthouse, E. C., 2011, The collected works of Philip Kotler. Duparcq (ed.).

Research output: Chapter in Book/Report/Conference proceedingChapter

The response surface approach for optimal allocation of media budgets

Malthouse, E. C., 2011, Advances in Advertising Research. Vol. 2.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Response Surface Process for Optimal Allocation of Media Budgets

Malthouse, E. C. & Schultz, D. E., 2011, Advances in Advertising Research: Breaking New Ground in Theory and Practice. Okazaki, S. (ed.). Wiesbaden: Gabler Verlag, Vol. II. p. 393-404 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
2010

Applications of intelligent technologies in retail marketing

Ravi, V., Raman, K. & Mantrala, M. K., Dec 1 2010, Retailing in the 21st Century (Second Edition): Current and Future Trends. Springer Berlin Heidelberg, p. 173-187 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations

Can we predict customer lifetime value ?

Malthouse, E. C. & Blattberg, R. C., Jan 1 2010, Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. World Scientific Publishing Co., p. 258-272 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Co-Producing Experience

Humphreys, A. A., 2010, Medill on Media Engagement . Peck, A. & Malthouse, E. C. (eds.). Hampton Press

Research output: Chapter in Book/Report/Conference proceedingChapter

From the 4Ps to CEM

Schultz, D. E., 2010, Customer Experience Management: Lessons and Insights for the Cable Industry. Arenstein, S. (ed.). Rockville, MD: Access Intelligence, LLC

Research output: Chapter in Book/Report/Conference proceedingChapter