Research Output

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Conference contribution
2019

Recommendation in multistakeholder environments

Burke, R., Abdollahpouri, H., Malthouse, E. C., Thai, K. P. & Zhang, Y., Sep 10 2019, RecSys 2019 - 13th ACM Conference on Recommender Systems. Association for Computing Machinery, Inc, p. 566-567 2 p. (RecSys 2019 - 13th ACM Conference on Recommender Systems).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
2018

Multistakeholder recommendation with provider constraints

Sürer, Ö., Burke, R. & Malthouse, E. C., Sep 27 2018, RecSys 2018 - 12th ACM Conference on Recommender Systems. Association for Computing Machinery, Inc, p. 54-62 9 p. (RecSys 2018 - 12th ACM Conference on Recommender Systems).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Scopus citations

The Role of Big Data in Programmatic TV Advertising

Malthouse, E. C., Maslowska, E. & Franks, J. U., 2018, Advances in Advertising Research: Powers to Consumers. Cauberghe, V., Hudders, L. & Eisend, M. (eds.). Springer Gabler, Vol. IX. p. 29-42 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2017

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V., 2017, Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access

Do Online Reviews Affect Customers Differently When They Are Actually Read?

Maslowska, E., Malthouse, E. C. & Viswanathan, V., 2017, Advances in Advertising Research: Challenges in an Age of Dis-Engagement. Zabkar, V. & Eisend, M. (eds.). Springer Gabler, Vol. VIII. p. 59–70 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

How Customers Engage with Brands: A New Framework

Maslowska, E. & Malthouse, E. C., 2017, Advances in Advertising Research: Bridging the Gap between Advertising Academia and Practice. Christodoulides, G., Stathopoulou, A. & Eisend, M. (eds.). Springer Gabler, Vol. VII. p. 231–243 13 p. (European Advertising Academy).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Effect of Online Customer Reviews’ Characteristics on Sales

Maslowska, E., Malthouse, E. C. & Bernritter, S. F., 2017, Advances in Advertising Research: Bridging the Gap between Advertising Academia and Practice. Christodoulides, G., Stathopoulou, A. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III. p. 87-100 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Understanding the new, Negotiated Phase of Relationship Marketing: A Proposed Research Agenda

Schultz, D. E., Malthouse, E. C. & Pick, D., 2017, The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Campbell, C. L. (ed.). p. 475-481 7 p. ( Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2016

How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective

Malthouse, E. C., Krishnamurthi, L. & Wang, R. J. H., 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Obal, M. W., Krey, N. & Bushardt, C. (eds.). p. 703-704 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Effects of Online Negative Word-of-Mouth: An Empirical Study

Kim, S. J., Wang, R. J. H. & Malthouse, E. C., 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Obal, M. W., Krey, N. & Bushardt, C. (eds.). Springer, Cham, p. 705-717 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The positive spillover effect of mobile social games on app literacy

Lee, M., Han, S. P., Park, S. & Oh, W., Mar 7 2016, Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016. Sprague, R. H. & Bui, T. X. (eds.). IEEE Computer Society, p. 746-755 10 p. 7427274. (Proceedings of the Annual Hawaii International Conference on System Sciences; vol. 2016-March).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

The value of online customer reviews

Askalidis, G. & Malthouse, E. C., Sep 7 2016, RecSys 2016 - Proceedings of the 10th ACM Conference on Recommender Systems. Association for Computing Machinery, Inc, p. 155-158 4 p. (RecSys 2016 - Proceedings of the 10th ACM Conference on Recommender Systems).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

13 Scopus citations

This must be good because everyone says so! An empirical analysis of the effect of online product reviews on purchase probabilities

Kim, S. J., Maslowska, E. & Malthouse, E. C., 2016, Global Marketing Conference . Global Alliance of Marketing & Management Associations , Vol. 2016. p. 774–783 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2014

Consumption Rituals and the Complexities of Institutional Resistance

Weinberger, M. F., 2014, Advances in Consumer Research. Cotte, J. & Wood, S. (eds.). Association for Consumer Research

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Semantic properties of customer sentiment in tweets

Ko, E. E. & Klabjan, D., Jan 1 2014, Proceedings - 2014 IEEE 28th International Conference on Advanced Information Networking and Applications Workshops, IEEE WAINA 2014. IEEE Computer Society, p. 657-663 7 p. 6844713. (Proceedings - 2014 IEEE 28th International Conference on Advanced Information Networking and Applications Workshops, IEEE WAINA 2014).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Scopus citations
2013

Exploratory Experience: A New Model of Middle-Class Consumer Lifestyle during the Transition to Adulthood

Weinberger, M. F. & Zavisca, J., 2013, Proceedings of the American Sociological Association Annual Meeting (Consumption & Inequality track). American Sociological Association

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Which Marketing Communications Influence Sales? It Depends on the Company’s Existing Reputation

Spotts, H. & Weinberger, M. G., 2013, Proceedings of the American Academy of Advertising.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2012

Gift Cards and the Social Relationship

Gunasti, K. & Weinberger, M. F., 2012, Advances in Consumer Research. Gürhan-Canli, Z., Otnes, C. & Zhu, R. (eds.). Advances in Consumer Research

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Using Twitter to Bridge Theory and Practice

Gruber, D. A., 2012, Marketing Management Association 2012 Fall Educators' Conference Proceedings. Vander Schee, B. A. (ed.). p. 113-114 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2011

An application of differentially private linear mixed modeling

Abowd, J. M. & Schneider, M. J., Dec 1 2011, Proceedings - 11th IEEE International Conference on Data Mining Workshops, ICDMW 2011. p. 614-619 6 p. 6137437

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations
2008

A Cultural Perspective on Experientialism

Weinberger, M. F., 2008, Advances in Consumer Research. Lee, A. & Soman, D. (eds.). Association for Consumer Research

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2007

Tradition and Renewal: Reconstruction of Culture through Consumption

Weinberger, M. F. & Wallendorf, M., 2007, Advances in Consumer Research. Fitzsimons, G. J. & Morwitz, V. G. (eds.).

Research output: Chapter in Book/Report/Conference proceedingConference contribution