Research Output

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Entry for encyclopedia/dictionary
2016

Integrated Marketing Communications

Caywood, C. L., 2016, The SAGE Encyclopedia of Corporate Reputation. Carroll, C. E. (ed.). Sage

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

2014

Megamarketing

Humphreys, A. A., 2014, Wiley Encyclopedia of Management. Cooper, C. L. (ed.). 3 ed. Wiley, Vol. 9.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

2011

Criteria for Evaluating Secondary Data

Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Research. Kamukura, W. (ed.). John Wiley & Sons, Inc., Vol. 2.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access

Customer Relationship Management

Malthouse, E. & Calder, B., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 1. p. 44-53 10 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Direct and Interactive Marketing

Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Strategy. Peterson, R. & Kerin, R. (eds.). John Wiley & Sons, Inc., Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access

Electronic Scanner Services

Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Research. Kamakura, W. (ed.). John Wiley & Sons, Inc., Vol. 2.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access

Internal Databases for Marketing Research

Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Research. Kamukura, W. (ed.). John Wiley & Sons, Inc., Vol. 2.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access

Purchase, Scanner, and Media Panels

Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Research. Kamukura, W. (ed.). John Wiley & Sons, Inc., Vol. 2.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access
2010

Advertising

Humphreys, A. A., 2010, World Book Encyclopedia. World Book, Inc

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

2009

Cluster Analysis with General Latent Class Model

Qui, D. & Malthouse, E., 2009, Encyclopedia of Data Warehousing and Mining. Wang, J. (ed.). 2nd ed. Hershey, PA: IGI Global, p. 225-230 6 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access