Integrated Marketing Communications

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  • 2016

    Integrated Marketing Communications

    Caywood, C. L., 2016, The SAGE Encyclopedia of Corporate Reputation. Carroll, C. E. (ed.). Sage

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

  • 2014

    Megamarketing

    Humphreys, A. A., 2014, Wiley Encyclopedia of Management. Cooper, C. L. (ed.). 3 ed. Wiley, Vol. 9.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

  • 2011

    Criteria for Evaluating Secondary Data

    Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Research. Kamukura, W. (ed.). John Wiley & Sons, Inc., Vol. 2.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

    Open Access

  • Customer Relationship Management

    Malthouse, E. & Calder, B., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 1. p. 44-53 10 p.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

  • Direct and Interactive Marketing

    Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Strategy. Peterson, R. & Kerin, R. (eds.). John Wiley & Sons, Inc., Vol. 1.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

    Open Access

  • Electronic Scanner Services

    Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Research. Kamakura, W. (ed.). John Wiley & Sons, Inc., Vol. 2.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

    Open Access

  • Internal Databases for Marketing Research

    Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Research. Kamukura, W. (ed.). John Wiley & Sons, Inc., Vol. 2.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

    Open Access

  • Purchase, Scanner, and Media Panels

    Mulhern, F. J., 2011, Wiley International Encyclopedia of Marketing: Marketing Research. Kamukura, W. (ed.). John Wiley & Sons, Inc., Vol. 2.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

    Open Access
  • 2010

    Advertising

    Humphreys, A. A., 2010, World Book Encyclopedia. World Book, Inc

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

  • 2009

    Cluster Analysis with General Latent Class Model

    Qui, D. & Malthouse, E., 2009, Encyclopedia of Data Warehousing and Mining. Wang, J. (ed.). 2nd ed. Hershey, PA: IGI Global, p. 225-230 6 p.

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

    Open Access