Research Output

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Foreword/postscript
2016

Foreword

Schultz, D. E., 2016, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. ix - xii 4 p.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

2014

Preface: More of the Same or More of Something Different

Schultz, D. E., 2014, Big Book of Integration Marketing, Sales, Communications. Vierula, M. (ed.).

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

2011

Foreword

Schultz, D. E., 2011, Branding the Candidate: Marketing Strategies to Win Your Vote. Santa Barbara, CA: ABC-CLIO

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

2010

Foreword

Schultz, D. E., 2010, Profiles in Marketing Excellence: Marketing Pros and Educators Reveal How They Reached the Top of Their Game and What's in Store for the Future. Arnold, L. & Pitts, J. (eds.). Houston, TX: DMN3 Institute

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript