Integrated Marketing Communications

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  • 2016

    Foreword

    Schultz, D. E., 2016, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. ix - xii 4 p.

    Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

  • 2014

    Preface: More of the Same or More of Something Different

    Schultz, D. E., 2014, Big Book of Integration Marketing, Sales, Communications. Vierula, M. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

  • 2013

    Introduction: The evolution of IMC: IMC in a customer-driven marketplace

    Schultz, D. E., Patti, C. H. & Kitchen, P. J., Dec 16 2013, The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace. Taylor and Francis, p. 1-10 10 p.

    Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

    5 Scopus citations
  • 2011

    Foreword

    Schultz, D. E., 2011, Branding the Candidate: Marketing Strategies to Win Your Vote. Santa Barbara, CA: ABC-CLIO

    Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

  • 2010

    Foreword

    Schultz, D. E., 2010, Profiles in Marketing Excellence: Marketing Pros and Educators Reveal How They Reached the Top of Their Game and What's in Store for the Future. Arnold, L. & Pitts, J. (eds.). Houston, TX: DMN3 Institute

    Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript