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2020

Advertising and promotional effects on consumer service firm sales: Media ad spend and quality matter for driving restaurant sales

Spotts, H. E., Weinberger, M. G. & Weinberger, M. F., Mar 2020, In : Journal of Advertising Research. 60, 1, p. 104-116 13 p.

Research output: Contribution to journalArticle

Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

Line, N. D., Dogru, T., El-Manstrly, D., Buoye, A., Malthouse, E. & Kandampully, J., Oct 2020, In : Tourism Management. 80, 104106.

Research output: Contribution to journalArticle

Doing Good While Behaving Badly: Checkout Charity Process Mechanisms

Giebelhausen, M., Lawrence, B. & Chun, H. E. H., Jan 1 2020, (Accepted/In press) In : Journal of Business Ethics.

Research output: Contribution to journalArticle

How consumers attend to online reviews: an eye-tracking and network analysis approach

Maslowska, E., Segijn, C. M., Vakeel, K. A. & Viswanathan, V., Feb 17 2020, In : International Journal of Advertising. 39, 2, p. 282-306 25 p.

Research output: Contribution to journalArticle

Open Access
4 Scopus citations

Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry

Debenedetti, A., Philippe, D., Chaney, D. & Humphreys, A., Jan 1 2020, (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Segmenting consumers based on willingness to share data for marketing purposes

Block, M. P. & Schultz, D. E., Jan 1 2020, In : Applied Marketing Analytics. 5, 3, p. 243-255 13 p.

Research output: Contribution to journalArticle

Uniting the Tribes: Using Text for Marketing Insight

Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O. & Schweidel, D. A., Jan 1 2020, In : Journal of marketing. 84, 1, p. 1-25 25 p.

Research output: Contribution to journalArticle

11 Scopus citations

Visioning a hospitality-oriented patient experience (HOPE) framework in health care

Hunter-Jones, P., Line, N., Zhang, J. J., Malthouse, E. C., Witell, L. & Hollis, B., Jan 1 2020, (Accepted/In press) In : Journal of Service Management.

Research output: Contribution to journalArticle

2019

An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems

Malthouse, E. C., Hessary, Y. K., Vakeel, K. A., Burke, R. & Fudurić, M., Jan 1 2019, (Accepted/In press) In : Journal of Advertising.

Research output: Contribution to journalArticle

2 Scopus citations

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

Research output: Contribution to journalArticle

8 Scopus citations

Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders

Malthouse, E. C., Buoye, A., Line, N., El-Manstrly, D., Dogru, T. & Kandampully, J., Oct 16 2019, In : Journal of Service Management. 30, 4, p. 507-518 12 p.

Research output: Contribution to journalArticle

2 Scopus citations

Bringing institutional theory to marketing: Taking stock and future research directions

Ben Slimane, K., Chaney, D., Humphreys, A. & Leca, B., Dec 2019, In : Journal of Business Research. 105, p. 389-394 6 p.

Research output: Contribution to journalArticle

1 Scopus citations

Do conversational platforms represent the next big digital marketing opportunity?

Copulsky, J., Jan 1 2019, In : Applied Marketing Analytics. 4, 4, p. 311-316 6 p.

Research output: Contribution to journalArticle

Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content

Segijn, C. M., Maslowska, E., Araujo, T. & Viswanathan, V., Jul 24 2019, In : Internet Research. 30, 2, p. 381-401 21 p.

Research output: Contribution to journalArticle

How digital leadership is(n't) different

Kane, G. C., Phillips, A. N., Copulsky, J. R. & Andrus, G., Jan 1 2019, In : MIT Sloan Management Review. 60, 3, p. 34-39 6 p.

Research output: Contribution to journalArticle

1 Scopus citations

How digital platforms influence luxury purchase behavior in India?

Jain, V. & Schultz, D. E., Jan 2 2019, In : Journal of Marketing Communications. 25, 1, p. 41-64 24 p.

Research output: Contribution to journalArticle

5 Scopus citations

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Vollero, A., Schultz, D. E. & Siano, A., Apr 3 2019, In : International Journal of Advertising. 38, 3, p. 428-449 22 p.

Research output: Contribution to journalArticle

1 Scopus citations

Managing customer engagement at trade shows

Gopalakrishna, S., Malthouse, E. C. & Lawrence, J. M., Aug 1 2019, In : Industrial Marketing Management. 81, p. 99-114 16 p.

Research output: Contribution to journalArticle

7 Scopus citations

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Replication and George the Galapagos tortoise

Schultz, D. E., Kerr, G. & Kitchen, P., Jan 1 2019, (Accepted/In press) In : Journal of Marketing Communications.

Research output: Contribution to journalArticle

Open Access

Television News Repertoires, Exposure Diversity, and Voting Behavior in the 2016 U.S. Election

Ksiazek, T. B., Kim, S. J. & Malthouse, E. C., Dec 1 2019, In : Journalism and Mass Communication Quarterly. 96, 4, p. 1120-1144 25 p.

Research output: Contribution to journalArticle

Understanding the drivers of cable TV cord shaving with big data

Fudurić, M., Malthouse, E. C. & Lee, M. H., Jan 1 2019, (Accepted/In press) In : Journal of Media Business Studies.

Research output: Contribution to journalArticle

Understanding the role of artificial intelligence in personalized engagement marketing

Kumar, V., Rajan, B., Venkatesan, R. & Lecinski, J., Aug 1 2019, In : California Management Review. 61, 4, p. 135-155 21 p.

Research output: Contribution to journalArticle

9 Scopus citations
2018

Automated text analysis for consumer research

Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.

Research output: Contribution to journalArticle

74 Scopus citations

Communication Ecologies: Analyzing Adoption of False Beliefs in an Information-Rich Environment

Walter, N., Ball-Rokeach, S. J., Xu, Y. & Broad, G. M., Oct 1 2018, In : Science Communication. 40, 5, p. 650-668 19 p.

Research output: Contribution to journalArticle

4 Scopus citations

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.

Research output: Contribution to journalArticle

1 Scopus citations

Conversational marketing: Creating compelling customer connections

Sotolongo, N. & Copulsky, J. R., Mar 1 2018, In : Applied Marketing Analytics. 4, 1, p. 6-21 16 p.

Research output: Contribution to journalArticle

3 Scopus citations
6 Scopus citations

Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

Viswanathan, V., Malthouse, E. C., Maslowska, E., Hoornaert, S. & Van den Poel, D., Jan 1 2018, In : Journal of Service Management. 29, 3, p. 378-398 21 p.

Research output: Contribution to journalArticle

5 Scopus citations

How synergy effects of paid and digital owned media influence brand sales considerations for marketers when balancing media spend

Jayson, R., Block, M. P. & Chen, Y., Mar 1 2018, In : Journal of Advertising Research. 58, 1, p. 77-89 13 p.

Research output: Contribution to journalArticle

4 Scopus citations

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V., Jan 1 2018, In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Contribution to journalArticle

5 Scopus citations

Political Inequalities Start at Home: Parents, Children, and the Socialization of Civic Infrastructure Online

Thorson, K., Xu, Y. & Edgerly, S. L., Apr 3 2018, In : Political Communication. 35, 2, p. 178-195 18 p.

Research output: Contribution to journalArticle

9 Scopus citations

Status Games: Market driving through social influence in the U.S. Wine industry

Humphreys, A. & Carpenter, G. S., Sep 2018, In : Journal of marketing. 82, 5, p. 141-159 19 p.

Research output: Contribution to journalArticle

13 Scopus citations

Understanding programmatic TV advertising

Malthouse, E. C., Maslowska, E. & Franks, J. U., Sep 3 2018, In : International Journal of Advertising. 37, 5, p. 769-784 16 p.

Research output: Contribution to journalArticle

8 Scopus citations

Understanding the effects of different review features on purchase probability

Kim, S. J., Maslowska, E. & Malthouse, E. C., Jan 2 2018, In : International Journal of Advertising. 37, 1, p. 29-53 25 p.

Research output: Contribution to journalArticle

19 Scopus citations

Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership

Viswanathan, V., Tillmanns, S., Krafft, M. & Asselmann, D., Nov 1 2018, In : Journal of the Academy of Marketing Science. 46, 6, p. 1108-1132 25 p.

Research output: Contribution to journalArticle

1 Scopus citations
2017

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E., Apr 3 2017, In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Contribution to journalArticle

2 Scopus citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C., Jan 2 2017, In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Contribution to journalArticle

7 Scopus citations

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C., Feb 21 2017, In : Frontiers in Psychology. 8, FEB, 122.

Research output: Contribution to journalArticle

2 Scopus citations

Consumer research, retailers and robots

Schultz, D. E. & Block, M., Jan 1 2017, In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Contribution to journalArticle

Consuming for an imagined future: Middle-class consumer lifestyle and exploratory experiences in the transition to adulthood

Weinberger, M. F., Zavisca, J. R. & Silva, J. M., Aug 1 2017, In : Journal of Consumer Research. 44, 2, p. 332-360 29 p.

Research output: Contribution to journalArticle

20 Scopus citations

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Maslowska, E., Malthouse, E. C. & Viswanathan, V., Jun 2017, In : Decision Support Systems. 98, p. 1-9 9 p.

Research output: Contribution to journalArticle

28 Scopus citations

Gifts: intertwining market and moral economies and the rise of store bought gifts

Weinberger, M. F., May 4 2017, In : Consumption Markets and Culture. 20, 3, p. 245-257 13 p.

Research output: Contribution to journalArticle

2 Scopus citations

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Hoornaert, S., Ballings, M., Malthouse, E. C. & Van den Poel, D., Sep 2017, In : Journal of Product Innovation Management. 34, 5, p. 580-597 18 p.

Research output: Contribution to journalArticle

31 Scopus citations
4 Scopus citations

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C., Jan 1 2017, In : Frontiers in Neuroscience. 11, MAY, 136.

Research output: Contribution to journalArticle

2 Scopus citations

Marketers Beware: You Are Destroying the Most Valuable Media Channel

Franks, J. U., Oct 1 2017, In : Huffington Post.

Research output: Contribution to journalArticle

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Humphreys, A., Chaney, D. & Slimane, K. B., Sep 1 2017, In : Thunderbird International Business Review. 59, 5, p. 613-622 10 p.

Research output: Contribution to journalArticle

1 Scopus citations

Modeling the adoption of social media by newspaper organizations: An organizational ecology approach

Xu, Y., Feb 1 2017, In : Telematics and Informatics. 34, 1, p. 151-163 13 p.

Research output: Contribution to journalArticle

5 Scopus citations