Research Output

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Comment/debate
2018

Redirecting Our Communication Objectives

Schultz, D., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, p. 222-225 4 p.

Research output: Contribution to journalComment/debate

2016

Brand marketing, big data and social innovation as future research directions for engagement

Calder, B. J., Malthouse, E. C. & Maslowska, E., Mar 23 2016, In : Journal of Marketing Management. 32, 5-6, p. 579-585 7 p.

Research output: Contribution to journalComment/debate

36 Scopus citations
2015

The new 'P's of marketing

Schultz, D. E., Jan 1 2015, In : Marketing Research. 27, 3, p. 12-13 2 p.

Research output: Contribution to journalComment/debate

2013

Customer knows best

Schultz, D. E., Jun 1 2013, In : Marketing Research. 25, 2, p. 12-13 2 p.

Research output: Contribution to journalComment/debate

2012

Market system dynamics: The value of and the open questions associated with studying markets in consumer culture theory

Siebert, A., Thyroff, A., Humphreys, A., Karababa, E., Coskuner-Balli, G., Veresiu, E., Kjeldgaard, D., Press, M., Arnould, E. J., Schouten, J. W. & Murray, J. B., Dec 1 2012, In : Advances in Consumer Research. 40, p. 1096-1097 2 p.

Research output: Contribution to journalComment/debate

5 Scopus citations

Revisiting marketing: The apple store experience typifies a new visionfor marketing

Schultz, D. E. & Dev, C., Jun 1 2012, In : Marketing Management. 21, 2, p. 45-47 3 p.

Research output: Contribution to journalComment/debate

2011

Justifying brand investments

Schultz, D. E., Dec 1 2011, In : Marketing Management. 20, 4, p. 10-11 2 p.

Research output: Contribution to journalComment/debate

2010

Listen Up!

Franks, J. U., Jan 28 2010, In : Marketing Daily.

Research output: Contribution to journalComment/debate

2009

Comments on: Natural induction: An Objective Bayesian Approach

Gircón, F. J., Elías, M., Lindley, D. V., Liseo, B., Raman, K., Robert, C. P., Rueda, R. & Zabell, S. L., 2009, In : Revista de la Real Academia de Ciencias Exactas, Fisicas y Naturales - Serie A: Matematicas. 103, 1, p. 137-155 19 p.

Research output: Contribution to journalComment/debate