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Editorial

A Closer Look into the Future of Interactive Marketing

Malthouse, E. & Shankar, V., May 1 2009, In : Journal of Interactive Marketing. 23, 2, p. 105-107 3 p.

Research output: Contribution to journalEditorial

2 Scopus citations

A Peek Into the Future of Interactive Marketing

Shankar, V. & Malthouse, E. C., Feb 1 2009, In : Journal of Interactive Marketing. 23, 1, p. 1-3 3 p.

Research output: Contribution to journalEditorial

10 Scopus citations

Editorial: The growth of interactions and dialogs in interactive marketing

Shankar, V. & Malthouse, E. C., Jan 1 2007, In : Journal of Interactive Marketing. 21, 2, p. 2-4 3 p.

Research output: Contribution to journalEditorial

42 Scopus citations

Editorial

Schultz, D. E., Jan 1 1996, In : Journal of Marketing Communications. 2, 3, p. 123-124 2 p.

Research output: Contribution to journalEditorial

From the editor: Moving with the times

Schultz, D. E., Jan 1 1997, In : Journal of Interactive Marketing. 11, 2, p. 4-6 3 p.

Research output: Contribution to journalEditorial

From the editor: The need to link, lock, and learn

Schultz, D. E., Jan 1 1997, In : Journal of Interactive Marketing. 11, 1, p. 2-4 3 p.

Research output: Contribution to journalEditorial

JIM marches on

Shankar, V. & Malthouse, E., Jan 1 2008, In : Journal of Interactive Marketing. 22, 1, p. 2-3 2 p.

Research output: Contribution to journalEditorial

2 Scopus citations

Looking Back and Looking Forward with Interactive Marketing

Malthouse, E. C. & Hofacker, C., Aug 1 2010, In : Journal of Interactive Marketing. 24, 3, p. 181-184 4 p.

Research output: Contribution to journalEditorial

34 Scopus citations

Measuring and Managing Interactive Environments

Malthouse, E. & Shankar, V., Aug 1 2009, In : Journal of Interactive Marketing. 23, 3, p. 207-208 2 p.

Research output: Contribution to journalEditorial

6 Scopus citations

Moving interactive marketing forward

Shankar, V. & Malthouse, E. C., Jan 1 2006, In : Journal of Interactive Marketing. 20, 1, p. 2-4 3 p.

Research output: Contribution to journalEditorial

24 Scopus citations

Reshaping the boundaries of marketing communication to bond with consumers

Gambetti, R. C. & Schultz, D. E., Jan 1 2015, In : Journal of Marketing Communications. 21, 1, p. 1-4 4 p.

Research output: Contribution to journalEditorial

1 Scopus citations

The evolution of IMC: IMC in a customer-driven marketplace

Schultz, D. E. & Patti, C. H., Nov 24 2009, In : Journal of Marketing Communications. 15, 2-3, p. 75-84 10 p.

Research output: Contribution to journalEditorial

51 Scopus citations

The Results from the Lifetime Value and Customer Equity Modeling Competition

Malthouse, E. C., Aug 1 2009, In : Journal of Interactive Marketing. 23, 3, p. 272-275 4 p.

Research output: Contribution to journalEditorial

8 Scopus citations