Research Output

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Short survey
2016

Is your data too thin?

Schultz, D. E., Mar 1 2016, In : Marketing Research. 28, 1, p. 12-13 2 p.

Research output: Contribution to journalShort survey

2015

Leaps, lags and questionabe mentality

Schultz, D. E., Jan 1 2015, In : Marketing Research. 27, 4, p. 10-11 2 p.

Research output: Contribution to journalShort survey

Lost in the B-to-B time warp

Schultz, D. E., Jan 1 2015, In : Marketing Research. 27, 1, p. 12-14 3 p.

Research output: Contribution to journalShort survey

2014

Dead or dying: The demise of irrational loyalty thinking

Schultz, D. E., Jan 1 2014, In : Marketing Research. 26, 6, p. 14-15 2 p.

Research output: Contribution to journalShort survey

2013

From research to insights

Schultz, D. E., Mar 1 2013, In : Marketing Research. 25, 1, p. 16-17 2 p.

Research output: Contribution to journalShort survey

2 Scopus citations

Taming the data tiger Big data tops the food chain in the modern marketing jungle

Schultz, D. E., Dec 1 2013, In : Marketing Research. 25, 4, p. 10-11 2 p.

Research output: Contribution to journalShort survey

2012

More social media hogwash?

Schultz, D. E., Sep 1 2012, In : Marketing Management. 21, 3, p. 10-11 2 p.

Research output: Contribution to journalShort survey

2011

The bugaboo of behaviors

Schultz, D. E., Jun 1 2011, In : Marketing Management. 20, 2, p. 10-11 2 p.

Research output: Contribution to journalShort survey

2008

Knowing vs. needing

Schultz, D. E., Jul 1 2008, In : Marketing Management. 17, 4, p. 10-11 2 p.

Research output: Contribution to journalShort survey

1 Scopus citations

Where is the new stuff?

Schultz, D. E., May 1 2008, In : Marketing Management. 17, 3, p. 10-11 2 p.

Research output: Contribution to journalShort survey

2000

A response to "theoretical concept or management fashion?"

Schultz, D. E. & Kitchen, P. J., Jan 1 2000, In : Journal of Advertising Research. 40, 5, p. 17-21 5 p.

Research output: Contribution to journalShort survey

53 Scopus citations