Research Output

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Review article
2018

Critical revolutions

Mulhern, F., Mar 1 2018, In : New Left Review. 110, p. 39-54 16 p.

Research output: Contribution to journalReview article

2012

Smokers perceptions of smokeless tobacco and harm reduction

Sami, M., Timberlake, D. S., Nelson, R., Goettsch, B., Ataian, N., Libao, P. & Vassile, E., May 1 2012, In : Journal of Public Health Policy. 33, 2, p. 188-201 14 p.

Research output: Contribution to journalReview article

14 Scopus citations
2007

Another shibboleth bites the dust

Schultz, D. E., Jan 1 2007, In : Marketing Management. 16, 1, p. 12-13 2 p.

Research output: Contribution to journalReview article

A tale of two brand experiences

Schultz, D. E., Jan 1 2007, In : Marketing Management. 16, 3, p. 10-11 2 p.

Research output: Contribution to journalReview article

1 Scopus citations

Lost in transition

Schultz, D. E., Mar 1 2007, In : Marketing Management. 16, 2, p. 10-11 2 p.

Research output: Contribution to journalReview article

2006

In the bag

Goldfarb, A., Jul 1 2006, In : Marketing Management. 15, 4, p. 10-11 2 p.

Research output: Contribution to journalReview article

Learning by doing

Schultz, D. E., Nov 1 2006, In : Marketing Management. 15, 6, p. 12-13 2 p.

Research output: Contribution to journalReview article

3 Scopus citations

Lessons for the losers

Schultz, D. E., Jan 1 2006, In : Marketing Management. 15, 1, p. 10-11 2 p.

Research output: Contribution to journalReview article

1 Scopus citations

Managing webmavens: Relationships with sophisticated customers via the internet can transform marketing and speed innovation

Davidson, A. & Copulsky, J., Jun 20 2006, In : Strategy and Leadership. 34, 3, p. 14-22 9 p.

Research output: Contribution to journalReview article

10 Scopus citations

Measuring up

Schultz, D. E., Mar 1 2006, In : Marketing Management. 15, 2, p. 10-11 2 p.

Research output: Contribution to journalReview article

2 Scopus citations

More than cool

Schultz, D. E., May 1 2006, In : Marketing Management. 15, 3, p. 10-11 2 p.

Research output: Contribution to journalReview article

1 Scopus citations

Promised land

Price, R. & Schultz, D. E., Jul 1 2006, In : Marketing Management. 15, 4, p. 25-27 3 p.

Research output: Contribution to journalReview article

2 Scopus citations

Trash trove

Schultz, D. E., Sep 1 2006, In : Marketing Management. 15, 5, p. 10-11 2 p.

Research output: Contribution to journalReview article

Understanding hope and its implications for consumer behavior: I hope, therefore i consume

MacInnis, D. J. & Chun, H. E., 2006, In : Foundations and Trends in Marketing. 1, 2, p. 97-189 93 p.

Research output: Contribution to journalReview article

13 Scopus citations
2005

A customer-focused approach can bring the current marketing mix into the 21 st century

Dev, C. S. & Schultz, D. E., Jan 1 2005, In : Marketing Management. 14, 1, p. 18-24 7 p.

Research output: Contribution to journalReview article

17 Scopus citations

Back-door branders

Schultz, D. E., Jul 1 2005, In : Marketing Management. 14, 4, p. 10-11 2 p.

Research output: Contribution to journalReview article

4 Scopus citations

Branding's new horizons

Schultz, D. E., Sep 1 2005, In : Marketing Research. 17, 3, p. 21-23 3 p.

Research output: Contribution to journalReview article

Financial heresy

Schultz, D. E., Nov 1 2005, In : Marketing Management. 14, 6, p. 10-11 2 p.

Research output: Contribution to journalReview article

1 Scopus citations

Inspired leadership in challenging times: An interview with Mary Sue Coleman

Gruber, D. A., Dec 1 2005, In : Journal of Management Inquiry. 14, 4, p. 338-342 5 p.

Research output: Contribution to journalReview article

5 Scopus citations

Managing media and advertising change with integrated marketing

Calder, B. J. & Malthouse, E. C., Dec 1 2005, In : Journal of Advertising Research. 45, 4, p. 356-361 6 p.

Research output: Contribution to journalReview article

47 Scopus citations

Measuring unmeasurables

Schultz, D. E., May 1 2005, In : Marketing Management. 14, 3, p. 12-13 2 p.

Research output: Contribution to journalReview article

2 Scopus citations

The loyalty paradox: What is brand loyalty after all?

Schultz, D. E., Sep 1 2005, In : Marketing Management. 14, 5, p. 10-11 2 p.

Research output: Contribution to journalReview article

We can do better

Schultz, D. E., Dec 8 2005, In : International Journal of Market Research. 47, 6, p. 573-574 2 p.

Research output: Contribution to journalReview article

2 Scopus citations
2004

A clean brand slate

Schultz, D. E., Sep 1 2004, In : Marketing Management. 13, 5, 1 p.

Research output: Contribution to journalReview article

1 Scopus citations

A focus on customers

Johnson, C. R. & Schultz, D. E., Sep 1 2004, In : Marketing Management. 13, 5, p. 20-21 2 p.

Research output: Contribution to journalReview article

6 Scopus citations

Expanding the view

Schultz, D. E., May 1 2004, In : Marketing Management. 13, 3, p. 10-11 2 p.

Research output: Contribution to journalReview article

1 Scopus citations

Going in reverse

Schultz, D. E., Jul 1 2004, In : Marketing Management. 13, 4, p. 10-11 2 p.

Research output: Contribution to journalReview article

5 Scopus citations

Long-term profit impact of integrated marketing communications program

Raman, K. & Naik, P. A., Dec 1 2004, In : Review of Marketing Science. 2, p. 191-213 23 p.

Research output: Contribution to journalReview article

20 Scopus citations

Long-term profit impact of integrated marketing communications program

Raman, K. & Naik, P. A., Dec 1 2004, In : Review of Marketing Science. 2, p. 1-21 21 p., 8.

Research output: Contribution to journalReview article

7 Scopus citations

More Questions Than Answers

Schultz, D. E., Jan 1 2004, In : Marketing Management. 13, 1, p. 10-11 2 p.

Research output: Contribution to journalReview article

1 Scopus citations

The marginalized brand

Schultz, D. E., Nov 1 2004, In : Marketing Management. 13, 6, p. 12-13 2 p.

Research output: Contribution to journalReview article

2 Scopus citations

Understanding Total Brand Value

Schultz, D. E., Mar 1 2004, In : Marketing Management. 13, 2, p. 10-11 2 p.

Research output: Contribution to journalReview article

4 Scopus citations
2003

Branding Geometry

Schultz, D. E., Sep 1 2003, In : Marketing Management. 12, 5, p. 8-9 2 p.

Research output: Contribution to journalReview article

2 Scopus citations

Freedom From Functions

Schultz, D. E., May 1 2003, In : Marketing Management. 12, 3, p. 8-9 2 p.

Research output: Contribution to journalReview article

1 Scopus citations

Live the Brand

Schultz, D. E., Jul 1 2003, In : Marketing Management. 12, 4, p. 8-9 2 p.

Research output: Contribution to journalReview article

2 Scopus citations

So You Want to Be a Brand Guru

Schultz, D. E., Mar 1 2003, In : Marketing Management. 12, 2, p. 8-9 2 p.

Research output: Contribution to journalReview article

The New Branding Lingo

Schultz, D. E., Nov 1 2003, In : Marketing Management. 12, 6, p. 8-9 2 p.

Research output: Contribution to journalReview article

1 Scopus citations

The New Brand Wagon

Schultz, D. E., Jan 1 2003, In : Marketing Management. 12, 1, p. 8-9 2 p.

Research output: Contribution to journalReview article

2 Scopus citations
2002

Did you hear? Consumers tune in to multimedia marketing

Iacobucci, D., Calder, B. J., Malthouse, E. & Duhachek, A., Jun 27 2002, In : Marketing Health Services. 22, 2, p. 16-20 5 p.

Research output: Contribution to journalReview article

Mastering brand metrics

Schultz, D. E., Dec 1 2002, In : Marketing Management. 11, 3, 1 p.

Research output: Contribution to journalReview article

3 Scopus citations
1999

A multi-country comparison of the drive for IMC

Kitchen, P. J. & Schultz, D. E., Jan 1 1999, In : Journal of Advertising Research. 39, 1, p. 21-38 18 p.

Research output: Contribution to journalReview article

93 Scopus citations

Measuring returns on marketing 2000 and communications investments

Hayman, D. & Schultz, D. E., Mar 1 1999, In : Strategy & Leadership. 27, 3, p. 26-32 7 p.

Research output: Contribution to journalReview article

4 Scopus citations
1990

Relationship Marketing: Positioning for the Future

Copulsky, J. R. & Wolf, M. J., Apr 1990, In : Journal of Business Strategy. 11, 4, p. 16-20 5 p.

Research output: Contribution to journalReview article

108 Scopus citations
1984

Retailers in control: The impact of retail trade concentration

Schultz, D. E. & Dewar, R. D., Jan 1 1984, In : Journal of Consumer Marketing. 1, 2, p. 81-89 9 p.

Research output: Contribution to journalReview article

7 Scopus citations