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Integrated Marketing Communications
Northwestern University
Medill School of Journalism, Media, Integrated Marketing Communications
Overview
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Experts
(36)
Research Output
(818)
Research Data
(20)
Grants
(6)
Research Output
Research Output per year
1976
2006
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2021
2022
2023
2024
2024
517
Article
106
Chapter
48
Review article
39
Conference contribution
108
More
18
Editorial
17
Book
12
Comment/debate
12
Short survey
10
Entry for encyclopedia/dictionary
10
Conference article
8
Other report
7
Abstract
5
Foreword/postscript
3
Book/Film/Article review
1
Chapter (peer-reviewed)
1
Letter
1
Special issue
1
Digital or Visual Products
1
Other contribution
1
Working paper
Research Output per year
Research Output per year
1 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Working paper
Search results
2013
Taking the Customer's Point-of-View: Engagement or Satisfaction?
Calder, B. J.
, Isaac, M. S. &
Malthouse, E. C.
,
2013
,
Marketing Science Institute
,
35 p.
Research output
:
Working paper