J. L. Kellogg School of Management

Research Output

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Book

Advanced Managerial Accounting

Magee, R. P., 1986, Harper & Row.

Research output: Book/ReportBook

Advances in Consumer Research

Sherry, J. F. & Sternthal, B., 1992, Association for Consumer Research.

Research output: Book/ReportBook

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2011, 2nd ed. Action, MA: Copley Custom Textbooks. 250 p.

Research output: Book/ReportBook

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2015, 3rd ed. XanEdu. 336 p.

Research output: Book/ReportBook

A Framework for Marketing Management

Kotler, P. & Keller, K. L., 2011, 5th ed. Prentice Hall.

Research output: Book/ReportBook

An Introduction to Investment Banks, Hedge Funds, & Private Equity: The New Paradigm

Stowell, D., 2010, Burlington, Massachusetts: Academic Press.

Research output: Book/ReportBook

A Primer on Securitization

Kendall, L. T. & Fishman, M. J., 1996, Cambridge: MIT Press.

Research output: Book/ReportBook

Asian competitors: Marketing for competitiveness in the age of digital consumers

Kartajaya, H., Kotler, P. & Huan, H. D., Jan 1 2019, World Scientific Publishing Co. 325 p.

Research output: Book/ReportBook

Asset Pricing Theory

Skiadas, C., 2009, Princeton: Princeton University Press.

Research output: Book/ReportBook

24 Scopus citations

Athena Unbound: The Advancement of Women in Science and Technology

Etzkowitz, H., Kemelgor, C. & Uzzi, B., 2000, Cambridge University Press.

Research output: Book/ReportBook

Attitudes and Behavior

Calder, B. J. & Ross, M., 1973, General Learning Press.

Research output: Book/ReportBook

Attitudes Toward Death and Funerals

Calder, B. J. & Marks, A. S., 1982, National Research and Information Center.

Research output: Book/ReportBook

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Kotler, P., Kartajaya, H. & Young, S. D., 2004, John Wiley & Sons.

Research output: Book/ReportBook

B2B brand management

Kotler, P., Pfoertsch, W. & Michi, I., Dec 1 2006, Springer Berlin Heidelberg. 357 p.

Research output: Book/ReportBook

129 Scopus citations

Bargaining Games: A New Approach to Strategic Thinking in Negotiations

Murnighan, J. K., 1992, William Morrow & Sons.

Research output: Book/ReportBook

Bargaining with Incomplete Information

Linhart, P. B., Radner, R. & Satterthwaite, M. A., 1992, Academic Press.

Research output: Book/ReportBook

Broadening the Leadership Spectrum: Advancing Diversity in the American College Presidency

Bridges, B. K., Eckel, P. D., Cordova, D. I. & White, B. P., 2007, American Council on Education (ACE). 24 p.

Research output: Book/ReportBook

Building a Successful Family Business Board: A Guide for Leaders, Directors, and Families

Pendergast, J. M., Ward, J. L. & De Pontet, S. B., 2011, Palgrave Macmillan. 263 p. (A Family Business Publication)

Research output: Book/ReportBook

Building Global Biobrands: Taking Biotechnology to Market

Simon, F. & Kotler, P., 2009, Free Press.

Research output: Book/ReportBook

Business Market Management: Understanding, Creating, and Delivering Value

Anderson, J. C., 2004, 2nd Edition ed. Upper Saddle River, NJ: Pearson Prentice Hall.

Research output: Book/ReportBook

Business Market Management: Understanding, Creating, and Delivering Value

Anderson, J. C., Narus, J. A. & Narayandas, D., 2009, 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall.

Research output: Book/ReportBook

Causal Analysis: Assumptions, Models, and Data

James, L., Mulaik, S. & Brett, J. M., 1982, Sage Publications.

Research output: Book/ReportBook

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Kotler, P. & Caslione, J. A., 2009, New York: AMACOM.

Research output: Book/ReportBook

Clinton's Specialist Quota: Shaky Premises, Questionable Consequences

Dranove, D. & White, W. D., 1994, Washington, D.C.: American Enterprise Institute.

Research output: Book/ReportBook

4 Scopus citations

Cognition and Strategy

Gavetti, G. (ed.) & Ocasio, W. C. (ed.), 2015, Emerald Group Publishing Ltd. 600 p. (Advances in Strategic Management)

Research output: Book/ReportBook

41 Scopus citations

College Access: Opportunity or Privilege?

McPherson, M. S., Schapiro, M. O. & Schapiro, M. O. (ed.), 2006, New York: The College Board.

Research output: Book/ReportBook

College Success: What It Means and How to Make It Happen

McPherson, M. S., Schapiro, M. O. & Schapiro, M. O. (ed.), 2008, New York: The College Board.

Research output: Book/ReportBook

Consumer Behavior: An Information Processing Perspective

Sternthal, B. & Craig, C. S., 1982, Prentice Hall.

Research output: Book/ReportBook

Coordinating Human Services

Aiken, M., Dewar, R., DiTomaso, N., Hage, J. & Zeitz, G., 1974, Unknown Publisher.

Research output: Book/ReportBook

Creating Social Change

Zaltman, G., Kotler, P. & Kaufman, I., 1972, Holt, Rinehart, and Winston.

Research output: Book/ReportBook

Creativity and innovation in organizational teams

Thompson, L. L. & Choi, H. S., Sep 2 2005, Lawrence Erlbaum Associates. 260 p.

Research output: Book/ReportBook

26 Scopus citations

Derivatives Markets

McDonald, R. L., 2006, Boston: Addison-Wesley.

Research output: Book/ReportBook

Designing regulatory policy with limited information

Besanko, D. & Sappington, D. E. M., Sep 27 2013, Taylor and Francis Inc. 80 p.

Research output: Book/ReportBook