Marketing

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Research Medicine & Life Sciences
Emotions Medicine & Life Sciences
Psychology Medicine & Life Sciences
Persuasive Communication Medicine & Life Sciences
Marketing Medicine & Life Sciences
Individuality Medicine & Life Sciences
Matched-Pair Analysis Medicine & Life Sciences
experiment Social Sciences

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Profiles

No photo of Chethana Achar

Chethana Achar

Person: Academic

No photo of Eric Anderson

Eric Anderson

Person: Academic

19982017
No photo of James Anderson

James Anderson

Person: Academic

19782018

Research Output 1961 2020

Editorial: How digital innovators achieve customer value

Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

Research output: Contribution to journal › Editorial

9 Citations (Scopus)

Abandon Statistical Significance

McShane, B., Gal, D., Gelman, A., Robert, C. & Tackett, J., Mar 29 2019, In : American Statistician. 73, sup1, p. 235-245 11 p.

Research output: Contribution to journal › Article

Open Access
Statistical Significance
p-Value
Social Sciences
Null hypothesis
Paradigm
1 Citation (Scopus)

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journal › Article

Field experiment
Facebook
Industry
Randomized controlled trial
Causal effect

Grants 2011 2019

III: Small: Quantifying Multifaceted Perception Dynamics in Online Social Networks

Cutler, J.

Illinois Institute Of Technology, National Science Foundation

9/1/16 → 8/31/19

Project: Research project

social network
development theory
social media
analysis

(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University

Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Walsh, J., Werwath, M. W., Wolcott, R. C. & Yehiely, F.

Air Force Office of Scientific Research

3/1/18 → 9/28/18

Project: Research project

Air
Industry
Personnel

Forensic Animation: Hindsight Bias and Counterfactual Thinking in Judgements of Dynamically Unfolding Events

Roese, N.

National Science Foundation

9/15/11 → 7/31/12

Project: Research project