Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Research Medicine & Life Sciences
Emotions Medicine & Life Sciences
Persuasive Communication Medicine & Life Sciences
Psychology Medicine & Life Sciences
Marketing Medicine & Life Sciences
Individuality Medicine & Life Sciences
Matched-Pair Analysis Medicine & Life Sciences
experiment Social Sciences

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Profiles

No photo of Chethana Achar

Chethana Achar

Person: Academic

20152017
No photo of Eric Anderson

Eric Anderson

Person: Academic

19982017

Research Output 1961 2020

Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.

Research output: Contribution to journalArticle

Persuasive Communication
persuasion
attitude change
Marketing
wisdom
1 Citation (Scopus)

Editorial: How digital innovators achieve customer value

Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

Research output: Contribution to journalEditorial

Innovators
Customer value
25 Citations (Scopus)

Abandon Statistical Significance

McShane, B. B., Gal, D., Gelman, A., Robert, C. & Tackett, J. L., Mar 29 2019, In : American Statistician. 73, sup1, p. 235-245 11 p.

Research output: Contribution to journalArticle

Open Access
Statistical Significance
p-Value
Social Sciences
Null hypothesis
Paradigm

Grants 2011 2019