Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Research Medicine & Life Sciences
Emotions Medicine & Life Sciences
Psychology Medicine & Life Sciences
Persuasive Communication Medicine & Life Sciences
Marketing Medicine & Life Sciences
Matched-Pair Analysis Medicine & Life Sciences
Individuality Medicine & Life Sciences
experiment Social Sciences

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No photo of Chethana Achar

Chethana Achar

Person: Academic

No photo of Eric Anderson

Eric Anderson

Person: Academic


Research Output 1961 2020

Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.

Research output: Contribution to journalArticle

Persuasive Communication
attitude change
1 Citation (Scopus)

Editorial: How digital innovators achieve customer value

Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

Research output: Contribution to journalEditorial

Customer value
33 Citations (Scopus)

Abandon Statistical Significance

McShane, B. B., Gal, D., Gelman, A., Robert, C. & Tackett, J. L., Mar 29 2019, In : American Statistician. 73, sup1, p. 235-245 11 p.

Research output: Contribution to journalArticle

Open Access
Statistical Significance
Social Sciences
Null hypothesis

Grants 2011 2019