Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.


    No photo of Chethana Achar

    Chethana Achar

    Person: Academic

    No photo of Eric Anderson

    Eric Anderson

    Person: Academic


    Research Output

    Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

    Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.

    Research output: Contribution to journalArticle

  • Editorial: How digital innovators achieve customer value

    Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

    Research output: Contribution to journalEditorial

    1 Scopus citations

    Priming skepticism: Unintended consequences of one-sided persuasion knowledge access

    Isaac, M. S. & Grayson, K., Mar 1 2020, In : Psychology and Marketing. 37, 3, p. 466-478 13 p.

    Research output: Contribution to journalArticle

  • Grants