Research Output per year
Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Eric Anderson
- Marketing - Professor, Hartmax Research Professorship
- Marketing PhD Program
Person: Academic
Research Output
Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions
Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.Research output: Contribution to journal › Article
Editorial: How digital innovators achieve customer value
Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIIIResearch output: Contribution to journal › Editorial
1
Scopus
citations
Priming skepticism: Unintended consequences of one-sided persuasion knowledge access
Isaac, M. S. & Grayson, K., Mar 1 2020, In : Psychology and Marketing. 37, 3, p. 466-478 13 p.Research output: Contribution to journal › Article
Grants
- 3 Finished
(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University
Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Walsh, J., Werwath, M. W., Wolcott, R. C. & Yehiely, F.
Air Force Office of Scientific Research
3/1/18 → 9/28/18
Project: Research project
III: Small: Quantifying Multifaceted Perception Dynamics in Online Social Networks
Illinois Institute of Technology, National Science Foundation
9/1/16 → 8/31/19
Project: Research project
Forensic Animation: Hindsight Bias and Counterfactual Thinking in Judgements of Dynamically Unfolding Events
9/15/11 → 7/31/12
Project: Research project