Research Output per year
Research Output per year
Fingerprint
Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
-
Eric Anderson
- Marketing - Professor, Hartmax Research Professorship
- Marketing PhD Program
Person: Academic
Research Output
-
Attitudes and attitude strength as precursors to object attachment
Rucker, D. D., Jun 2021, In: Current opinion in psychology. 39, p. 38-42 5 p.Research output: Contribution to journal › Review article › peer-review
-
Conceptualizing and measuring pathways for how object attachment affects willingness to pay (WTP)
He, S. & Anderson, E. T., Jun 2021, In: Current opinion in psychology. 39, p. 121-124 4 p.Research output: Contribution to journal › Review article › peer-review
-
Inefficiencies in Digital Advertising Markets
Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J. & Wilbur, K. C., Jan 2021, In: Journal of marketing. 85, 1, p. 7-25 19 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations
Grants
-
Risk, Cognition and Decision-Making in Era of Heightened Nuclear Threat
Carnegie Corporation of New York
10/1/20 → 9/30/22
Project: Research project
-
(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University
Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Walsh, J., Werwath, M. W., Wolcott, R. C. & Yehiely, F.
Air Force Office of Scientific Research
3/1/18 → 9/28/18
Project: Research project
-
III: Small: Quantifying Multifaceted Perception Dynamics in Online Social Networks
Illinois Institute of Technology, National Science Foundation
9/1/16 → 8/31/19
Project: Research project