Research Output per year
Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Research
Medicine & Life Sciences
Emotions
Medicine & Life Sciences
Psychology
Medicine & Life Sciences
Persuasive Communication
Medicine & Life Sciences
Marketing
Medicine & Life Sciences
Matched-Pair Analysis
Medicine & Life Sciences
Individuality
Medicine & Life Sciences
experiment
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Eric Anderson
- Marketing - Professor, Hartmax Research Professorship
- Marketing PhD Program
Person: Academic
Research Output 1961 2020
Editorial: How digital innovators achieve customer value
Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIIIResearch output: Contribution to journal › Editorial
Innovators
Customer value
14
Citations
(Scopus)
Abandon Statistical Significance
McShane, B., Gal, D., Gelman, A., Robert, C. & Tackett, J., Mar 29 2019, In : American Statistician. 73, sup1, p. 235-245 11 p.Research output: Contribution to journal › Article
Open Access
Statistical Significance
p-Value
Social Sciences
Null hypothesis
Paradigm
1
Citation
(Scopus)
A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook
Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.Research output: Contribution to journal › Article
Field experiment
Facebook
Industry
Randomized controlled trial
Causal effect
Grants 2011 2019
- 3 Finished
(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University
Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Walsh, J., Werwath, M. W., Wolcott, R. C. & Yehiely, F.
Air Force Office of Scientific Research
3/1/18 → 9/28/18
Project: Research project
Air
Industry
Personnel
III: Small: Quantifying Multifaceted Perception Dynamics in Online Social Networks
Illinois Institute Of Technology, National Science Foundation
9/1/16 → 8/31/19
Project: Research project
social network
development theory
social media
analysis
Forensic Animation: Hindsight Bias and Counterfactual Thinking in Judgements of Dynamically Unfolding Events
9/15/11 → 7/31/12
Project: Research project