Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Business & Economics
Research Medicine & Life Sciences
Emotions Medicine & Life Sciences
Psychology Medicine & Life Sciences
experiment Social Sciences
Experiment Business & Economics
Retailers Business & Economics
Power (Psychology) Medicine & Life Sciences

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Research Output 1961 2017

1 Citations

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C. Feb 21 2017 In : Frontiers in Psychology. 8, FEB, 122

Research output: Research - peer-reviewArticle

Avoidance Learning
Psychological Signal Detection
Task Performance and Analysis

A ticket for your thoughts: Method for predicting content recall and sales using neural similarity of moviegoers

Barnett, S. B. & Cerf, M. Jun 1 2017 In : Journal of Consumer Research. 44, 1, p. 160-181 22 p.

Research output: Research - peer-reviewArticle


B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Research - peer-reviewArticle

Professional services
Sales force
Digital content