Research Output per year
Research Output per year
Fingerprint
Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Eric Anderson
- Marketing - Professor, Polk Bros. Chair in Retailing
- Marketing PhD Program
Person: Academic
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Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect
He, S. & Sternthal, B., Jun 1 2023, In: Journal of Consumer Research. 50, 1, p. 211-232 22 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language
Rocklage, M. D., He, S., Rucker, D. D. & Nordgren, L. F., Oct 2023, In: Journal of Marketing Research. 60, 5, p. 870-888 19 p.Research output: Contribution to journal › Article › peer-review
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Commentaries on “Scale use and abuse: Toward best practices in the deployment of scales”
Katsikeas, C. S., Madan, S., Brendl, C. M., Calder, B. J., Lehmann, D. R., Baumgartner, H., Weijters, B., Wang, M., Huang, C. & Huber, J., Jan 2023, In: Journal of Consumer Psychology. 33, 1, p. 244-258 15 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations
Datasets
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The development and implementation of a questionnaire to determine consumer wants and needs
Tybout, A. M. (Creator), Koppelman, F. S. (Creator) & Hauser, J. R. (Creator), unknown, 2022
DOI: 10.21985/n2-qz9w-4n31, https://arch.library.northwestern.edu/concern/generic_works/zk51vh24s
Dataset
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High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
Yang, J. (Creator), Xie, Y. (Creator), Krishnamurthi, L. (Creator) & Papatla, P. (Creator), SAGE Journals, 2022
DOI: 10.25384/sage.c.5849507.v1, https://sage.figshare.com/collections/High-Energy_Ad_Content_A_Large-Scale_Investigation_of_TV_Commercials/5849507/1
Dataset
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Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
Jami, A. (Creator), figshare, 2019
DOI: 10.25384/sage.c.4384991.v1, https://sage.figshare.com/collections/Having_Control_Over_and_Above_Situations_The_Influence_of_Elevated_Viewpoints_on_Risk_Taking/4384991/1 and one more link, https://sage.figshare.com/collections/Having_Control_Over_and_Above_Situations_The_Influence_of_Elevated_Viewpoints_on_Risk_Taking/4384991 (show fewer)
Dataset
Grants
- 4 Finished
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Risk, Cognition and Decision-Making in Era of Heightened Nuclear Threat
Cerf, M.
Carnegie Corporation of New York
10/1/20 → 9/30/22
Project: Research project
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(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University
Walsh, J., Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Werwath, M. W., Wolcott, R. C. & Yehiely, F.
Air Force Office of Scientific Research
3/1/18 → 9/28/18
Project: Research project
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III: Small: Quantifying Multifaceted Perception Dynamics in Online Social Networks
Illinois Institute of Technology, National Science Foundation
9/1/16 → 8/31/19
Project: Research project