Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Research Medicine & Life Sciences
Emotions Medicine & Life Sciences
Psychology Medicine & Life Sciences
Persuasive Communication Medicine & Life Sciences
Marketing Medicine & Life Sciences
Matched-Pair Analysis Medicine & Life Sciences
Individuality Medicine & Life Sciences
experiment Social Sciences

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Profiles

No photo of Chethana Achar

Chethana Achar

Person: Academic

No photo of Eric Anderson

Eric Anderson

Person: Academic

19982017

Research Output 1961 2020

Editorial: How digital innovators achieve customer value

Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

Research output: Contribution to journalEditorial

Innovators
Customer value
14 Citations (Scopus)

Abandon Statistical Significance

McShane, B., Gal, D., Gelman, A., Robert, C. & Tackett, J., Mar 29 2019, In : American Statistician. 73, sup1, p. 235-245 11 p.

Research output: Contribution to journalArticle

Open Access
Statistical Significance
p-Value
Social Sciences
Null hypothesis
Paradigm
1 Citation (Scopus)

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

Field experiment
Facebook
Industry
Randomized controlled trial
Causal effect

Grants 2011 2019