Research Output per year
Research Output per year
Fingerprint
Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Eric Anderson
- Marketing - Professor, Polk Bros. Chair in Retailing
- Marketing PhD Program
Person: Academic
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An introduction to personalized persuasion
Petty, R. E., Luttrell, A. & Teeny, J. D., Feb 19 2025, The Handbook of Personalized Persuasion: Theory and Application. Taylor and Francis, p. 3-20 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
Wang, L. & Touré-Tillery, M., 2025, (Accepted/In press) In: Journal of marketing.Research output: Contribution to journal › Article › peer-review
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Competing Bandits: The Perils of Exploration Under Competition
Aridor, G., Mansour, Y., Slivkins, A. & Wu, S., Feb 7 2025, In: ACM Transactions on Economics and Computation. 13, 1, 3.Research output: Contribution to journal › Article › peer-review
Open Access
Datasets
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Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts
Krause, R. J. (Creator) & Rucker, D. D. (Creator), figshare, 2019
DOI: 10.25384/sage.c.4536842, https://sage.figshare.com/collections/Strategic_Storytelling_When_Narratives_Help_Versus_Hurt_the_Persuasive_Power_of_Facts/4536842
Dataset
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Replication data for: Do Prices and Attributes Explain International Differences in Food Purchases?
Dubois, P. (Creator), Griffith, R. (Creator) & Nevo, A. (Creator), ICPSR - Interuniversity Consortium for Political and Social Research, 2014
DOI: 10.3886/e112746v1, https://www.openicpsr.org/openicpsr/project/112746/version/V1/view
Dataset
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The Attitude–Behavior Relationship Revisited
Bechler, C. J. (Creator), Tormala, Z. L. (Creator) & Rucker, D. D. (Creator), SAGE Journals, 2022
DOI: 10.25384/sage.c.5530799.v4, https://sage.figshare.com/collections/The_Attitude_Behavior_Relationship_Revisited/5530799/4
Dataset
Grants
- 5 Finished
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McGowan Fund Fellowship (Escobar)
Bockenholt, U. (PD/PI)
William G. McGowan Charitable Fund, Inc.
9/1/23 → 8/31/24
Project: Research project
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Risk, Cognition and Decision-Making in Era of Heightened Nuclear Threat
Cerf, M. (PD/PI)
Carnegie Corporation of New York
10/1/20 → 9/30/22
Project: Research project
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(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University
Walsh, J. (PD/PI), Cao, J. (Co-PD/PI), Kumar, P. (Co-PD/PI), Moore, N. M. (Co-PD/PI), Sawhney, M. S. (Co-PD/PI), Wolcott, R. C. (Co-PD/PI) & Yehiely, F. (Co-PD/PI)
Air Force Office of Scientific Research
3/1/18 → 9/28/18
Project: Research project