Research Output

2020

Are We There Yet? An Anticipation Account of the Return Trip Effect

Chen, Z., Hamilton, R. & Rucker, D. D., Jan 1 2020, (Accepted/In press) In : Social Psychological and Personality Science.

Research output: Contribution to journalArticle

Can Bad Be Good? The Attraction of a Darker Self

Krause, R. J. & Rucker, D. D., May 1 2020, In : Psychological Science. 31, 5, p. 518-530 13 p.

Research output: Contribution to journalArticle

Change it Up: Inactivity and Repetitive Activity Reduce Creative Thinking

Main, K. J., Aghakhani, H., Labroo, A. A. & Greidanus, N. S., Jun 1 2020, In : Journal of Creative Behavior. 54, 2, p. 395-406 12 p.

Research output: Contribution to journalArticle

Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.

Research output: Contribution to journalArticle

Editorial: How digital innovators achieve customer value

Gellweiler, C. & Krishnamurthi, L., Jan 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

Research output: Contribution to journalEditorial

1 Scopus citations

Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study

Shane, S., Drover, W., Clingingsmith, D. & Cerf, M., Jul 2020, In : Journal of Business Venturing. 35, 4, 105949.

Research output: Contribution to journalArticle

Individual Differences in Attitude Consistency Over Time: The Personal Attitude Stability Scale

Xu, M., Briñol, P., Gretton, J. D., Tormala, Z. L., Rucker, D. D. & Petty, R. E., Jan 1 2020, (Accepted/In press) In : Personality and Social Psychology Bulletin.

Research output: Contribution to journalArticle

1 Scopus citations

Inefficiencies in Digital Advertising Markets

Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J. & Wilbur, K. C., 2020, (Accepted/In press) In : Journal of marketing.

Research output: Contribution to journalArticle

Is deep learning a game changer for marketing analytics?

Urban, G., Timoshenko, A., Dhillon, P. & Hauser, J. R., Jan 1 2020, In : MIT Sloan Management Review. 61, 2, p. 70-76 7 p.

Research output: Contribution to journalArticle

Priming skepticism: Unintended consequences of one-sided persuasion knowledge access

Isaac, M. S. & Grayson, K., Mar 1 2020, In : Psychology and Marketing. 37, 3, p. 466-478 13 p.

Research output: Contribution to journalArticle

Social rank: implications for consumers as actors and observers

Rucker, D. D., Jun 1 2020, In : Current opinion in psychology. 33, p. 57-61 5 p.

Research output: Contribution to journalReview article

Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts

Krause, R. J. & Rucker, D. D., Feb 1 2020, In : Personality and Social Psychology Bulletin. 46, 2, p. 216-227 12 p.

Research output: Contribution to journalArticle

4 Scopus citations

The experimental evaluation of brand strength and brand value

He, J. & Calder, B. J., Jul 2020, In : Journal of Business Research. 115, p. 194-202 9 p.

Research output: Contribution to journalArticle

The first-member heuristic: Group members labeled "first" influence judgment and treatment of groups

Steinmetz, J., Touré-Tillery, M. & Fishbach, A., Apr 2020, In : Journal of personality and social psychology. 118, 4, p. 706-719 14 p.

Research output: Contribution to journalArticle

1 Scopus citations

The past, present, and future of marketing strategy

Sozuer, S., Carpenter, G. S., Kopalle, P. K., McAlister, L. M. & Lehmann, D. R., 2020, (Accepted/In press) In : Marketing Letters.

Research output: Contribution to journalArticle

1 Scopus citations
2019

Abandon Statistical Significance

McShane, B. B., Gal, D., Gelman, A., Robert, C. & Tackett, J. L., Mar 29 2019, In : American Statistician. 73, sup1, p. 235-245 11 p.

Research output: Contribution to journalArticle

Open Access
88 Scopus citations

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

15 Scopus citations

Advance care planning in Parkinson’s disease: ethical challenges and future directions

Sokol, L. L., Young, M. J., Paparian, J., Kluger, B. M., Lum, H. D., Besbris, J., Kramer, N. M., Lang, A. E., Espay, A. J., Dubaz, O. M., Miyasaki, J. M., Matlock, D. D., Simuni, T. & Cerf, M., Dec 1 2019, In : npj Parkinson's Disease. 5, 1, 24.

Research output: Contribution to journalArticle

Open Access
2 Scopus citations

Advertising and demand for addictive goods: The effects of e-cigarette advertising

Tuchman, A. E., Jan 1 2019, In : Marketing Science. 38, 6, p. 994-1022 29 p.

Research output: Contribution to journalArticle

2 Scopus citations

Asian competitors: Marketing for competitiveness in the age of digital consumers

Kartajaya, H., Kotler, P. & Huan, H. D., Jan 1 2019, World Scientific Publishing Co. 325 p.

Research output: Book/ReportBook

Assessing item-feature effects with item response tree models

Böckenholt, U., Nov 1 2019, In : British Journal of Mathematical and Statistical Psychology. 72, 3, p. 486-500 15 p.

Research output: Contribution to journalArticle

1 Scopus citations

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

Research output: Contribution to journalArticle

9 Scopus citations

Body camera footage leads to lower judgments of intent than dash camera footage

Turner, B. L., Caruso, E. M., Dilich, M. A. & Roese, N. J., Jan 22 2019, In : Proceedings of the National Academy of Sciences of the United States of America. 116, 4, p. 1201-1206 6 p.

Research output: Contribution to journalArticle

Open Access
4 Scopus citations

Contextual Responses to Affirmative and/or Reversed-Worded Items

Böckenholt, U., Dec 1 2019, In : Psychometrika. 84, 4, p. 986-999 14 p.

Research output: Contribution to journalArticle

Crush on you: Romantic crushes increase consumers’ preferences for strong sensory stimuli

Huang, X., Dong, P. & Zhang, M., Jun 1 2019, In : Journal of Consumer Research. 46, 1, p. 53-68 16 p.

Research output: Contribution to journalArticle

2 Scopus citations

Cueing Morality: The Effect of High-Pitched Music on Healthy Choice

Dong, P., Huang, X. I. & Labroo, A. A., Jan 1 2019, (Accepted/In press) In : Journal of marketing.

Research output: Contribution to journalArticle

2 Scopus citations

Having control over and above situations: The influence of elevated viewpoints on risk taking

Jami, A., Apr 2019, In : Journal of Marketing Research. 56, 2, p. 230-244 15 p.

Research output: Contribution to journalArticle

Identifying customer needs from user-generated content

Timoshenko, A. & Hauser, J. R., Jan 1 2019, In : Marketing Science. 38, 1, p. 1-20 20 p.

Research output: Contribution to journalArticle

29 Scopus citations

Integrating effects and theory in research and application

Calder, B. J., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Large-Scale Replication Projects in Contemporary Psychological Research

McShane, B. B., Tackett, J. L., Böckenholt, U. & Gelman, A., Mar 29 2019, In : American Statistician. 73, sup1, p. 99-105 7 p.

Research output: Contribution to journalArticle

Open Access
13 Scopus citations

Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment

Huang, S-C., Kupor, D. M., Maimaran, M. & Weihrauch, A., 2019, In : Journal of Association of Consumer Research. 4, 1, p. 77-86 10 p.

Research output: Contribution to journalArticle

Mediation analysis in consumer psychology: Models, methods, and considerations

Rucker, D. & Preacher, K. J., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 373-384 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Meta-analysis

McShane, B. B. & Böckenholt, U., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 403-416 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Perceiving attitude change: How qualitative shifts augment change perception

Bechler, C. J., Tormala, Z. L. & Rucker, D., May 1 2019, In : Journal of Experimental Social Psychology. 82, p. 160-175 16 p.

Research output: Contribution to journalArticle

1 Scopus citations

Perspective Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude Change

Catapano, R., Tormala, Z. L. & Rucker, D. D., Mar 1 2019, In : Psychological Science. 30, 3, p. 424-435 12 p.

Research output: Contribution to journalArticle

5 Scopus citations

Polar Similars: Using Massive Mobile Dating Data to Predict Synchronization and Similarity in Dating Preferences

Levy, J., Markell, D. & Cerf, M., Sep 6 2019, In : Frontiers in Psychology. 10, 2010.

Research output: Contribution to journalArticle

Open Access
3 Scopus citations

Preferences for physical activity: a conjoint analysis involving people with chronic knee pain

Pinto, D., Bockenholt, U., Lee, J., Chang, R. W., Sharma, L., Finn, D. J., Heinemann, A. W., Holl, J. L. & Hansen, P., Feb 2019, In : Osteoarthritis and Cartilage. 27, 2, p. 240-247 8 p.

Research output: Contribution to journalArticle

2 Scopus citations

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Public service innovation: a typology

Chen, J., Walker, R. M. & Sawhney, M., Jan 1 2019, (Accepted/In press) In : Public Management Review.

Research output: Contribution to journalArticle

2 Scopus citations

Romantic Crushes Promote Variety-Seeking Behavior

Huang, X. I. & Dong, P., Apr 1 2019, In : Journal of Consumer Psychology. 29, 2, p. 226-242 17 p.

Research output: Contribution to journalArticle

2 Scopus citations

Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level

Sun, J., Keh, H. T. & Lee, A. Y., Mar 2019, In : International Journal of Research in Marketing. 36, 1, p. 151-168 18 p.

Research output: Contribution to journalArticle

3 Scopus citations

Statistical significance gives bias a free pass

Amrhein, V., Greenland, S. & McShane, B. B., Dec 1 2019, In : European Journal of Clinical Investigation. 49, 12, e13176.

Research output: Contribution to journalComment/debate

Open Access
2 Scopus citations

Text analysis in consumer research: An overview and tutorial

Rocklage, M. D. & Rucker, D. D., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 385-402 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Dark Side of Luxury: Social Costs of Luxury Consumption

Cannon, C. & Rucker, D. D., May 1 2019, In : Personality and Social Psychology Bulletin. 45, 5, p. 767-779 13 p.

Research output: Contribution to journalArticle

5 Scopus citations
1 Scopus citations

The market for transformation

Kotler, P., Mar 24 2019, In : Journal of Marketing Management. 35, 5-6, p. 407-409 3 p.

Research output: Contribution to journalComment/debate

The promise of targeted innovation

Corstjens, M., Carpenter, G. S. & Hasan, T. M., Dec 2019, In : MIT Sloan Management Review. 60, 2, p. 39-44 6 p.

Research output: Contribution to journalArticle

1 Scopus citations

The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making

Khan, U., DePaoli, A. & Maimaran, M., 2019, In : Journal of Association of Consumer Research. 4, 1, p. 65-76 12 p.

Research output: Contribution to journalArticle