Research Output

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Book
2019

Asian competitors: Marketing for competitiveness in the age of digital consumers

Kartajaya, H., Kotler, P. & Huan, H. D., Jan 1 2019, World Scientific Publishing Co. 325 p.

Research output: Book/ReportBook

2016

Strategic Brand Management

Chernev, A. C., 2016, Cerebellium Press, Inc. 216 p.

Research output: Book/ReportBook

2015

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2015, 3rd ed. XanEdu. 336 p.

Research output: Book/ReportBook

The Cambridge handbook of consumer psychology

Norton, M. I., Rucker, D. D. & Lamberton, C., Jan 1 2015, Cambridge University Press. 767 p.

Research output: Book/ReportBook

1 Scopus citations
2014

Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

Khosla, S. & Sawhney, M. S., 2014, Penguin Group. 272 p.

Research output: Book/ReportBook

Resurgence: The Four Stages of Market-Focused Reinvention

Carpenter, G. S., Gebhardt, G. F. & Jr., J. F. S., 2014, New York: St. Martin's Press. 256 p.

Research output: Book/ReportBook

Single Neuron Studies of the Human Brain: Probing Cognition

Fried, I., Rutishauser, U., Cerf, M. & Kreiman, G., 2014, MIT Press. 376 p.

Research output: Book/ReportBook

Strategic Marketing Management

Chernev, A. C., 2014, 8th ed. Cerebellium Press, Inc. 284 p.

Research output: Book/ReportBook

The Marketing Plan Handbook

Chernev, A. C., 2014, 4th ed. Cerebellium Press, Inc. 188 p.

Research output: Book/ReportBook

Handbook of Marketing Strategy

Shankar, V. & Carpenter, G., Dec 1 2012, Edward Elgar Publishing Ltd.

Research output: Book/ReportBook

12 Scopus citations
6 Scopus citations

Social marketing to protect the environment: What works

McKenzie-Mohr, D., Lee, N. R., Schultz, P. W. & Kotler, P. A., Jan 1 2012, SAGE Publications Inc. 237 p.

Research output: Book/ReportBook

92 Scopus citations
2011

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2011, 2nd ed. Action, MA: Copley Custom Textbooks. 250 p.

Research output: Book/ReportBook

A Framework for Marketing Management

Kotler, P. & Keller, K. L., 2011, 5th ed. Prentice Hall.

Research output: Book/ReportBook

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, P., Kartajaya, H. & Setiawan, I., Nov 11 2011, John Wiley and Sons.

Research output: Book/ReportBook

201 Scopus citations

Marketing Management

Kotler, P. & Keller, K. L., 2011, 14th ed. Prentice Hall.

Research output: Book/ReportBook

Principles of Marketing

Kotler, P. & Armstrong, G., 2011, 14th ed. Prentice Hall.

Research output: Book/ReportBook

2010

Ingredient branding: Making the invisible visible

Kotler, P. & Pfoertsch, W., Dec 1 2010, Springer Berlin Heidelberg. 395 p.

Research output: Book/ReportBook

48 Scopus citations

Marketing: An Introduction

Anderson, G. & Kotler, P., 2010, 10th ed. Prentice Hall.

Research output: Book/ReportBook

The quintessence of strategic management: What you really need to know to survive in business

Kotler, P., Berger, R. & Bickhoff, N., Jan 1 2010, Springer Berlin Heidelberg. 133 p.

Research output: Book/ReportBook

12 Scopus citations
2009

Building Global Biobrands: Taking Biotechnology to Market

Simon, F. & Kotler, P., 2009, Free Press.

Research output: Book/ReportBook

Business Market Management: Understanding, Creating, and Delivering Value

Anderson, J. C., Narus, J. A. & Narayandas, D., 2009, 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall.

Research output: Book/ReportBook

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Kotler, P. & Caslione, J. A., 2009, New York: AMACOM.

Research output: Book/ReportBook

Grow from Within: Mastering Corporate Entrepreneurship and Innovation

Wolcott II, R. C. & Lippitz, M. J., 2009, McGraw-Hill Education. 272 p.

Research output: Book/ReportBook

Marketing for Hospitality and Tourism

Kotler, P., Bowen, J. T. & Makens, J. C., 2009, Prentice Hall.

Research output: Book/ReportBook

Up and Out of Poverty: The Social Marketing Solution

Kotler, P. & Lee, N. R., 2009, Pearson Prentice Hall.

Research output: Book/ReportBook

41 Scopus citations

Kellogg on Advertising and Media

Calder, B. J., 2008, John Wiley & Sons.

Research output: Book/ReportBook

Marketing Management: An Asian Perspective

Kotler, P., Keller, K. L., Ang, S. H., Leong, S. M. & Tan, C. T., 2008, Pearson Education.

Research output: Book/ReportBook

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Kotler, P., Shalowitz, J. & Stevens, R. J., 2008, Jossey-Bass.

Research output: Book/ReportBook

2006

B2B brand management

Kotler, P., Pfoertsch, W. & Michi, I., Dec 1 2006, Springer Berlin Heidelberg. 357 p.

Research output: Book/ReportBook

127 Scopus citations

High Visibility: Transforming Your Personal and Professional Brand

Rein, I., Kotler, P., Hamlin, M. & Stoller, M., 2006, 3rd edition ed. McGraw-Hill.

Research output: Book/ReportBook

Marketing Channels

Coughlan, A. T., Anderson, E., Stern, L. W. & El-Ansary, A., 2006, 7th ed. Prentice Hall.

Research output: Book/ReportBook

Marketing Latin American and Caribbean Places

Rein, I., Kotler, P., Gertner, D. & Haider, D., 2006, Pearson Brazil.

Research output: Book/ReportBook

Marketing Places, Latin America

Kotler, P., Gertner, D., Rein, I. & Haider, D., 2006, Makron and Paidos.

Research output: Book/ReportBook

Strategic Marketing for Non-Profit Organizations

Andreasen, A. R. & Kotler, P., 2006, 7th ed. Prentice Hall.

Research output: Book/ReportBook

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Rein, I., Kotler, P. & Shields, B., 2006, McGraw-Hill.

Research output: Book/ReportBook

Think ASEAN: Rethinking Marketing Toward ASEAN Community

Kotler, P., Kartajaya, H. & Huan, H. D., 2006, McGraw-Hill.

Research output: Book/ReportBook

If Only

Roese, N. J., 2005, New York: Broadway Books.

Research output: Book/ReportBook