Research Output

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2019

Integrating effects and theory in research and application

Calder, B. J., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Mediation analysis in consumer psychology: Models, methods, and considerations

Rucker, D. & Preacher, K. J., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 373-384 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Meta-analysis

McShane, B. B. & Böckenholt, U., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 403-416 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Text analysis in consumer research: An overview and tutorial

Rocklage, M. D. & Rucker, D. D., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 385-402 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2018

From advertising to engagement

Malthouse, E. C. & Calder, B. J., Feb 9 2018, The Handbook of Communication Engagement. Wiley-Blackwell, p. 411-420 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations

Laboratory experimentation in marketing

Lee, A. Y. & Tybout, A. M., Mar 30 2018, Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support. Edward Elgar Publishing Ltd., p. 11-31 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Agentic–Communal Model of Advantage and Disadvantage: How Inequality Produces Similarities in the Psychology of Power, Social Class, Gender, and Race

Rucker, D. D., Galinsky, A. D. & Magee, J. C., 2018, Advances in Experimental Social Psychology. Olson, J. M. (ed.). Academic Press Inc, p. 71-125 55 p. (Advances in Experimental Social Psychology; vol. 58).

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations
2017

Creating stronger brands through consumer experience and engagement

Calder, B., Hollebeek, L. D. & Malthouse, E. C., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations

Shopping with Charles Peirce: From sign meaning to sign degeneracy in the marketplace

Grayson, K., Dec 14 2017, Canonical Authors in Consumption Theory. Taylor and Francis, p. 167-176 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Functional Theory of Counterfactual Thinking: New Evidence, New Challenges, New Insights

Roese, N. & Epstude, K., Jan 1 2017, Advances in Experimental Social Psychology. Academic Press Inc., p. 1-79 79 p. (Advances in Experimental Social Psychology; vol. 56).

Research output: Chapter in Book/Report/Conference proceedingChapter

38 Scopus citations
2016

Creating brand engagement on digital, social and mobile media

Malthouse, E. C., Calder, B. J. & Vandenbosch, M., 2016, Customer Engagement: Contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). New York: Routledge / Taylor & Francis Group, p. 85-101 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Muddling through on customer value in business markets?

Snelgrove, T. C. & Anderson, J. C., Oct 4 2016, Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers. Taylor and Francis, p. 28-38 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?

Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

Calorie estimation biases in consumer choice

Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Calorie estimation biases in consumer choice

Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Scopus citations

Leveraging product returns to maximize customer equity

Petersen, J. A. & Anderson, E. T., Jan 30 2015, Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., p. 160-177 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations

Power: Past Findings, Present Considerations, and Future Directions

Galinsky, A. D., Rucker, D. D. & Magee, J. C., 2015, APA Handbook of Personality and Social Psychology. Mikulincer, M. & Shaver, P. R. (eds.). Washington, DC: American Psychological Association, Vol. 3: Interpersonal Relationships. p. 421-460 40 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Power and consumer behavior

Rucker, D. & Galinsky, A. D., Jan 1 2015, The Cambridge Handbook of Consumer Psychology. Cambridge University Press, p. 209-331 123 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Psychometrics: Preference Models with Latent Variables

Bockenholt, U., Mar 26 2015, International Encyclopedia of the Social & Behavioral Sciences: Second Edition. Elsevier Inc., p. 440-444 5 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving

Lee, A. Y-K. & Williams Bradford, T., 2015, Handbook of Culture and Consumer Behavior. Ng, S. & Lee, A. Y. (eds.). Oxford University Press, Inc.

Research output: Chapter in Book/Report/Conference proceedingChapter

2014

A psychological perspective on punishing corporate entities

Mentovich, A. & Cerf, M., Jan 1 2014, Regulating Corporate Criminal Liability. Springer International Publishing, p. 33-45 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Data Analysis Techniques for Human Microwire Recordings: Spike Detection and Sorting, Decoding, Relation between Neurons and Local Field Potentials

Rutishauser, U., Cerf, M. & Kreiman, G., 2014, Single Neuron Studies of the Human Brain: Probing Cognition. Fried, I., Rutishauser, U., Cerf, M. & Kreiman, G. (eds.). MIT Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Motives and Goals

Fishbach, A. & Toure-Tillery, M., 2014, Introduction to Psychology: The Full Noba Collection. Biswas-Diener, R. & Diener, E. (eds.). Champaign, IL: Diener Education Fund Publishers (DEF), p. 1131-1145 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Social Psychological Foundations of Social Marketing

Rucker, D. D., Petty, R. E. & Briñol, P., 2014, The Handbook of Persuasion and Social Marketing. Stewart, D. W. (ed.). Praeger Publishers, p. 27-60 34 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Studying Thoughts and Deliberations Using Single Neuron Recordings in Humans

Cerf, M., Gelbard-Sagiv, H. & Fried, I., 2014, Single Neuron Studies of the Human Brain: Probing Cognition. Fried, I., Rutishauser, U., Cerf, M. & Kreiman, G. (eds.). MIT Press

Research output: Chapter in Book/Report/Conference proceedingChapter

2013

Branding and the psychology of consumer behavior

Calder, B. J., Dec 1 2013, Psychology of Branding. Nova Science Publishers, Inc., p. 3-13 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Compensatory consumption

Rucker, D. & Galinsky, A. D., Jan 4 2013, The Routledge Companion to Identity and Consumption. Taylor and Francis, p. 207-215 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

27 Scopus citations
2012

Advertising strategy: Consumer mindsets and message alignment

Rucker, D., Jan 1 2012, Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., p. 186-197 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations

Branding in B2B firms

Keller, K. L. & Kotler, P., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 208-225 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations

Kotler's Simulation Modeling

Krishnamurthi, L., 2012, Legends in Marketing: Philip Kotler. Blattberg, R. C. (ed.). Sage Publishing, Vol. 2: Analytical Marketing. p. 385-390 5 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Late-mover strategies

Shankar, V. & Carpenter, G. S., Jan 1 2012, Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., p. 362-375 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Let's Not Make a Deal: An Empirical Study of Decision Making in Unsuccessful Settlement Negotiations

Kiser, R. L., Asher, M. A. & McShane, B. B., 2012, Reprinted in Foundations of Dispute Resolution. Menkel-Meadow, C. (ed.). Aldershot, UK: Ashgate Publishing Ltd., Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

Metacognitive theory in consumer research

Rucker, D. D. & Tormala, Z. L., Jan 1 2012, Social Metacognition. Taylor and Francis, p. 303-321 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations

Sales force compensation: Research insights and research potential

Coughlan, A. T. & Joseph, K., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 473-495 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations

The Mechanics of Imagination: Automaticity and Control in Counterfactual Thinking

Roese, N. J., Sanna, L. J. & Galinsky, A. D., Mar 22 2012, The New Unconscious. Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingChapter

The psychology of giving: Small interventions that make a difference

Labroo, A. A., Jan 1 2012, Flux: What Marketing Managers Need to Navigate the New Environment. University of Toronto Press, p. 261-279 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

A Framework for Creating Value Propositions

Anderson, J. & Carpenter, G. S., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. & Malhotra, N. K. (eds.). West Sussex, UK: John Wiley & Sons, Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

Design thinking, demarketing and behavioral economics: Fostering interdisciplinary growth in social marketing

Lefebvre, R. C. & Kotler, P., Jan 1 2011, The SAGE Handbook of Social Marketing. SAGE Publications Inc., p. 80-94 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations

Metacognition: Methods to Assess Primary versus Secondary Cognition

Rucker, D. D., Briñol, P. & Petty, R., 2011, Cognitive Methods in Social Psychology. Klauer, K. C., Voss, A. & Stahl, C. (eds.). New York: Guilford Press, p. 236-264 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

On Imagery and Projecting Thoughts

Cerf, M., 2011, Seeing with Eyes Closed. Abbushi, A., Franke, I. & Mommenejad, I. (eds.). Berlin: Association of Neuroesthetics, p. 50-55 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Philip Kotler's contributions to marketing theory and practice

Kotler, P., Dec 1 2011, Review of Marketing Research: Special Issue - Marketing Legends. Malhotra, N. (ed.). p. 87-120 34 p. (Review of Marketing Research; vol. 8).

Research output: Chapter in Book/Report/Conference proceedingChapter

15 Scopus citations

Studying consciousness using direct recording from single neurons in the human brain

Cerf, M. & Mackay, M., Dec 1 2011, Characterizing Consciousness: From Cognition to the Clinic. Dehaene, S. & Christen, Y. (eds.). p. 133-146 14 p. (Research and Perspectives in Neurosciences; vol. 18).

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
2010

Advertising Strategy

Rucker, D. D. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 209-231 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand-Led Innovation

Calder, B., 2010, Kellogg on Marketing. wiley, p. 332-347

Research output: Chapter in Book/Report/Conference proceedingChapter

Calorie Estimation Biases in Consumer Choice

Chernev, A. & Chandon, P., 2010, Leveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge. Vatra, R., Keller, P. A. & Strecher, V. J. (eds.). Armonk, NY: M.E. Sharpe

Research output: Chapter in Book/Report/Conference proceedingChapter

Creating and Managing Brands

Tybout, A. M. & Carpenter, G. S., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M., Calder, B. J. & Kotler, P. (eds.). 2nd ed. John Wiley & Sons, p. 112-142 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Creating Customers and Shaping the Competitive Game

Carpenter, G., 2010, Kellogg on Marketing. John Wiley & Sons, p. 3-25

Research output: Chapter in Book/Report/Conference proceedingChapter

Creating Superior Value By Managing the Marketing-Operations Management Interface

Coughlan, A. T. & Shulman, J. D., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). John Wiley & Sons, Inc., p. 393-408 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Developing a Compelling Brand Positioning

Tybout, A. M. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 73-91 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Goal-Driven Marketing Research: The Answer to a Shrinking Budget

Lee, A. Y., 2010, Kellogg on Marketing. John Wiley & Sons, p. 361-372

Research output: Chapter in Book/Report/Conference proceedingChapter