Research Output

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Chapter
1965

Evaluating Competitive Marketing Strategies Through Computer Simulation

Kotler, P., 1965, Marketing and Economic Development. American Marketing Association, p. 338-352

Research output: Chapter in Book/Report/Conference proceedingChapter

Quantitative Analysis in Marketing Research

Kotler, P., 1965, Reflections on Progress in Marketing. Smith, L. G. (ed.). The Association, p. 651-663

Research output: Chapter in Book/Report/Conference proceedingChapter

1968

Computer Simulation in the Analysis of New-Product Decisions

Kotler, P., 1968, Applications of the Sciences in Marketing Management. John Wiley & Sons, p. 281-331

Research output: Chapter in Book/Report/Conference proceedingChapter

1973

Are Inventory Decisions Optimal? Vol. III

Rappaport, A. & Calder, B. J., 1973, Beitrage zür Experimentellen Wirtschaftsforschung: Vol. III. Sauermann, H. (ed.). Mohr Siebeck, p. 418-458

Research output: Chapter in Book/Report/Conference proceedingChapter

Cognitive Consistency and Consumer Behavior

Calder, B. J., 1973, Perspectives in consumer behavior. Kassarjian, H. H. & Robertson, T. S. (eds.). Scott Foresman, p. 258-269

Research output: Chapter in Book/Report/Conference proceedingChapter

1975

Broadening the Concept of Consumer Behavior

Sternthal, B. & Zaltman, G., 1975, Broadening the Concept of Consumer Behavior. Zaltman, G. & Sternthal, B. (eds.). Association for Consumer Research, p. 1-7

Research output: Chapter in Book/Report/Conference proceedingChapter

Leadership as an Outcome of Social Structure and Process: A Multidimensional Analysis

Salanick, G. R., Calder, B. J., Rowland, K. M., Leblebici, H. & Conway, M., 1975, Leadership Frontiers. Hund, J. G. & Larson, L. L. (eds.). Carbondale: Southern Illinois University Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing experimentation

Sternthal, B. & Craig, C. S., 1975, Marketing Research: Fundamentals and Dynamics. Zaltman, G. & Burger, P. C. (eds.). Dryden Press

Research output: Chapter in Book/Report/Conference proceedingChapter

1976

Attitudes: Theories and Issues

Calder, B. J. & Ross, M., 1976, Contemporary Topics in Social Psychology. Thibaut, J. W., Spence, J. T., Carson, R. C. & Brehm, J. W. (eds.). General Learning Press

Research output: Chapter in Book/Report/Conference proceedingChapter

The use of scaling and cluster techniques in investigating the social structure of organizations: Vol. II, Research and Methodology

Calder, B. J., Rowland, K. M. & Leblebici, H., 1976, The Management of Organizational Design: Vol. II, Research and Methodology. Pondy, L. & al, E. (eds.). Elsevier

Research output: Chapter in Book/Report/Conference proceedingChapter

1977

An Attribution Theory of Leadership

Calder, B. J., 1977, New Directions in Organizational Behavior. Staw, B. M. & Salanick, G. R. (eds.). St. Clair Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing's Drive to Maturity

Kotler, P., 1977, Changing Marketing Strategies in a New Economy. Bobbs-Merrill, p. 43-64

Research output: Chapter in Book/Report/Conference proceedingChapter

Structural Role Analysis of Organizational Buying: A Preliminary Investigation

Calder, B. J., 1977, Consumer and Industrial Buying Behavior. Woodside, A. G., Sheth, J. N. & Bennett, P. D. (eds.). North-Holland

Research output: Chapter in Book/Report/Conference proceedingChapter

1978

A methodology for research on organizational buying behavior

Calder, B. J., 1978, Organizational Buying Behavior. Bonoma, T. V. & Zaltman, G. (eds.). American Marketing Association, p. 77-83

Research output: Chapter in Book/Report/Conference proceedingChapter

Axioms for Societal Marketing

Kotler, P., 1978, Future Directions for Marketing. Fisk, G., Arndt, J. & Gronhaug, K. (eds.). Marketing Science Institute, p. 33-41

Research output: Chapter in Book/Report/Conference proceedingChapter

The Market for Personal Growth Services: Volume 5

Kotler, P., 1978, Advances in Consumer Research: Volume 5. Association for Consumer Research, p. 290-294

Research output: Chapter in Book/Report/Conference proceedingChapter

1979

A Critical Assessment of Marketing Theory and Practice

Kotler, P., 1979, Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. American Marketing Association

Research output: Chapter in Book/Report/Conference proceedingChapter

A Marketing Approach to Energy Conservation

Kotler, P., 1979, The Conserver Society. American Marketing Association, p. 193-207

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer Information Processing

Krishnamurthi, L., 1979, Consumer Behavior: Basic Findings and Management Implications. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

When Attitudes Follow Behavior--A Self-Perception Dissonance Interpretation of Low Involvement

Calder, B. J., 1979, Attitude Research Plays for High Stakes. Maloney, J. C. & Silverman, B. (eds.). American Marketing Association, p. 25-36

Research output: Chapter in Book/Report/Conference proceedingChapter

1980

Market Challenger Strategies

Kotler, P., 1980, Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. New York: Van Nostrand Reinhold, p. 66-70

Research output: Chapter in Book/Report/Conference proceedingChapter

1981

Attitudinal Process in Organizations: Vol. 3

Calder, B. J. & Schurr, P., 1981, Research in Organizational Behavior: Vol. 3. Cummings, L. & Staw, B. (eds.). JAI Press, p. 283-302

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer Oriented Transportation Service Planning: Consumer Analysis and Strategies: Volume 1

Tybout, A. M., 1981, Applications of Management Science: Volume 1. Greenwich, CT: JAI Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Evaluating Public Transportation Programs: The Role of Retrospective Research

Tybout, A. M., 1981, Marketing Public Transportation: Policies, Strategies and Research Needs for the 1980s. American Marketing Association

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing: A Definition for Community Colleges

Kotler, P., 1981, Marketing the Program. San Francisco: Jossey-Bass, p. 5-12

Research output: Chapter in Book/Report/Conference proceedingChapter

1984

The Impact of Published Conference Proceedings on Marketing and Consumer Research

Anderson, J., 1984, Advances in Consumer Research. Ann Arbor, MI: Association for Consumer Research, p. 133-136

Research output: Chapter in Book/Report/Conference proceedingChapter

1985

Japanese Strategic Marketing: An Overview

Kotler, P., 1985, Strategic Marketing and Management. New York: John Wiley & Sons, p. 441-451

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategic Marketing: A New Methodology

LaTour, S. A. & Calder, B. J., 1985, Freestanding Emergency Centers: A Guide to Planning, Organization, and Management. Friend, P. M. & Shiver, J. M. (eds.). Aspen Systems Corp.

Research output: Chapter in Book/Report/Conference proceedingChapter

1986

Toward a Better Understanding of Distribution Channel Working Relationships

Anderson, J., 1986, Industrial Marketing: A German‑American Perspective. Berlin: Springer-Verlag, p. 320-336

Research output: Chapter in Book/Report/Conference proceedingChapter

1987

Broadening the Concept of Marketing Still Further: The Megamarketing Concept

Kotler, P., 1987, Contemporary Views on Marketing Practice. Lexington Books, p. 3-18

Research output: Chapter in Book/Report/Conference proceedingChapter

Humanistic Marketing: Beyond the Marketing Concept

Kotler, P., 1987, Philosophical and Radical Thought in Marketing. Firat, A. F., Dholakia, N. & Bagozzi, R. P. (eds.). Lexington Books, p. 271-288

Research output: Chapter in Book/Report/Conference proceedingChapter

Semiotics of Person and Nation Marketing

Kotler, P., 1987, Marketing and Semiotics: New Directions in the Study of Signs for Sale. Umiker-Sebeok, J. (ed.). Mouton de Gruyter, p. 3-12

Research output: Chapter in Book/Report/Conference proceedingChapter

1988

A multivariate extension of probabilistic choice models

Bockenholt, U., 1988, The Many Faces of Multivariate Analysis. Groningen: RION, p. 240-253

Research output: Chapter in Book/Report/Conference proceedingChapter

Multivariate analysis of choice behavior

Bockenholt, U., 1988, Classification and Related Methods of Data Analysis. Amsterdam: North-Holland, p. 413-420

Research output: Chapter in Book/Report/Conference proceedingChapter

Pricing and the Role of Information in Markets

Coughlan, A. T., 1988, Issues in Pricing: Theory and Research. Lexington Books

Research output: Chapter in Book/Report/Conference proceedingChapter

The Convenience Store: Past Developments and Future Prospects

Kotler, P., 1988, Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander. Nevett, T. & Fullerton, R. A. (eds.). Lexington Books, p. 163-175

Research output: Chapter in Book/Report/Conference proceedingChapter

The Potential Contributions of Marketing Thinking to Economic Development

Kotler, P., 1988, Marketing and Development: Toward Broader Dimensions. JAI Press, p. 1-10

Research output: Chapter in Book/Report/Conference proceedingChapter

1989

Emotional Advertising Appeals

Calder, B. J. & Gruder, C. L., 1989, Cognitive and Affective Responses to Advertising. Cafferata, P. & Tybout, A. M. (eds.). Lexington Books

Research output: Chapter in Book/Report/Conference proceedingChapter

Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries

Kotler, P., 1989, Business in the Conemporary World. p. 86-97

Research output: Chapter in Book/Report/Conference proceedingChapter

Interpretive, Qualitative, and Traditional Scientific Emprical Consumer Behavior Research

Calder, B., 1989, Interpretive Consumer Research. Provo, UT: Association for Consumer Research

Research output: Chapter in Book/Report/Conference proceedingChapter

1992

Multivariate Models of Preference and Choice

Böckenholt, U. & Bockenholt, U., 1992, Multidimensional Models of Perception and Cognition. Ashby, F. G. (ed.). Hillsdale: Lawrence Erlbaum, p. 89-113

Research output: Chapter in Book/Report/Conference proceedingChapter

1993

Applications of Thurstonian models to ranking data

Bockenholt, U., 1993, Probability Models and Statistical Analyses for Ranking Data. New York: Springer, p. 157-172

Research output: Chapter in Book/Report/Conference proceedingChapter

Experimental design: Generalization and Theoretical Explanation

Sternthal, B. & Calder, B., 1993, Principles of Marketing Research. Blackwell, p. 195-220

Research output: Chapter in Book/Report/Conference proceedingChapter

Qualitative marketing research

Calder, B., 1993, Principles of Marketing Research. Blackwell

Research output: Chapter in Book/Report/Conference proceedingChapter

1994

Auditing the Marketing Function

Kotler, P., 1994, AMA Management Handbook. 3rd ed. AMACOM, p. 2-86 - 2-93

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Dominance: Competitive Advantage through Consumer Learning

Carpenter, G. S. & Nakamoto, K., 1994, The Dartnell Marketing Manager's Handbook. Levy, S. J., Frerichs, G. R. & Gordon, H. L. (eds.). The Dartnell Corporation

Research output: Chapter in Book/Report/Conference proceedingChapter

Linear Constraints in Correspondence Analysis

Böckenholt, U., Takane, Y. & Bockenholt, U., 1994, Correspondence Analysis in the Social Sciences: Recent Developments and Applications. Greenacre, M. & Blasius, J. (eds.). Academic Press, p. 112-127

Research output: Chapter in Book/Report/Conference proceedingChapter

The Calculus of Service Quality and Customer Satisfaction: Theoretical and Empirical Differentiation and Integration: Volume 3

Grayson, K., 1994, Advances in Services Marketing and Management: Research and Practive: Volume 3. Greenwich, CT: JAI Press, p. 1-67

Research output: Chapter in Book/Report/Conference proceedingChapter

194 Scopus citations
1995

Counterfactual Thinking: A Critical Overview

Roese, N., 1995, What Might Have Been: The Social Psychology of Counterfactual Thinking. Mahwah, NJ: Erlbaum, p. 1-55

Research output: Chapter in Book/Report/Conference proceedingChapter

Functions of Counterfactual Thinking

Roese, N. J. & Olson, J. M., 1995, What Might Have Been: The Social Psychology of Counterfactual Thinking. Roese, N. J. & Olson, J. M. (eds.). Mahwah, NJ: Erlbaum, p. 169-197

Research output: Chapter in Book/Report/Conference proceedingChapter