Research Output

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1996

Concomitant Variables in Latent Change Models

Böckenholt, U. & Bockenholt, U., 1996, Applications of Latent Trait and Latent Class Models in the Social Sciences. Rost, J. & Langeheine, R. (eds.). Waxman Publ., p. 361-369

Research output: Chapter in Book/Report/Conference proceedingChapter

Examining the Embedded Markets of Network Marketing Organizations

Grayson, K., 1996, Networks in Marketing. Thousand Oaks, CA: Sage Publications, p. 325-341

Research output: Chapter in Book/Report/Conference proceedingChapter

Expectancies

Olson, J. M., Roese, N. J. & Zanna, M. P., 1996, Social Psychology: A Handbook of Basic Principles. Kruglanski, A. W. & Higgins, E. T. (eds.). New York: Guilford Press, p. 211-238

Research output: Chapter in Book/Report/Conference proceedingChapter

From Mass Marketing to Self-Marketing

Kotler, P., 1996, Markt-und Menschenorientierte Unternehmensführung. University of Zurich, p. 31-42

Research output: Chapter in Book/Report/Conference proceedingChapter

Psychological Biases in Counterfactual Thinking

Roese, N., 1996, Counterfactual Thought Experiments in World Politics: Logical, Methodological, and Psychological Perspectives. Princeton: Princeton University Press, p. 296-300

Research output: Chapter in Book/Report/Conference proceedingChapter

1997

Competitiveness and Civic Character

Kotler, P., 1997, The Organization of the Future. Jossey-Bass, p. 151-158

Research output: Chapter in Book/Report/Conference proceedingChapter

Managing Direct and Online Marketing

Kotler, P., 1997, Hanbuch Database Marketing. IM-Fachverlag, p. 492-511

Research output: Chapter in Book/Report/Conference proceedingChapter

Mapping the Future Marketplace

Kotler, P., 1997, Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity. Nicholas Brealey Publishing, p. 196-210

Research output: Chapter in Book/Report/Conference proceedingChapter

1998

Commercial Activity at Home: Managing the Private Servicescape

Grayson, K., 1998, Servicescapes: The Concept of Place in Contemporary Markets. NTC Business Books, p. 455-482

Research output: Chapter in Book/Report/Conference proceedingChapter

Latent-Class Scaling Models for the Analysis of Longitudinal Choice Data

Bockenholt, U., 1998, Data Science, Classification, and Related Methods. Springer-Verlag, p. 518-524

Research output: Chapter in Book/Report/Conference proceedingChapter

Modeling Time-Dependent Preferences: Drifts in Ideal Points

Bockenholt, U., 1998, Visualization of Categorical Data. Academic Press, p. 461-476

Research output: Chapter in Book/Report/Conference proceedingChapter

The icons of consumer research: Using signs to represent consumers' reality

Grayson, K., 1998, Representing Consumers: Voices, Views and Visions. New York: Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

1999

Monitoring the Market Misleaders

Grayson, K. & Berry, R., 1999, Mastering Marketing. Kellogg, INSEAD. (ed.). Financial Times Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter

Political Marketing--Generating Effective Candidates, Campaigns, and Causes

Kotler, P., 1999, Handbook of Political Marketing. Sage Publications, p. 3-18

Research output: Chapter in Book/Report/Conference proceedingChapter

The Dangers and Opportunities of Playful Consumption

Grayson, K., 1999, Consumer Value. New York: Routledge, p. 105-125

Research output: Chapter in Book/Report/Conference proceedingChapter

The Marketing of Leadership: A Leader to Leader Guide

Kotler, P., 1999, On High-Performance Organizations: A Leader to Leader Guide. Jossey-Bass, p. 22-27

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations

The Strategic Advantages of Direct Selling

Grayson, K., 1999, Mastering Marketing. Financial Times Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter

2000

Beyond Customer Knowledge Management: Customers as Knowledge Co-Creators

Sawhney, M. & Prandelli, E., 2000, Knowledge Management and Virtual Organizations. Malhotra, Y. (ed.). Idea Group Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter

Comparing Comparisons: An Integrative Perspective on Social Comparison and Counterfactual Thinking: The Plenum Series in Social/Clinical Psychology

Roese, N., 2000, Handbook of Social Comparison: Theory and Research: The Plenum Series in Social/Clinical Psychology. New York: Plenum

Research output: Chapter in Book/Report/Conference proceedingChapter

Impression Management in Services Marketing

Grayson, K., 2000, Handbook of Services Marketing & Management. Sage Publications, p. 51-68

Research output: Chapter in Book/Report/Conference proceedingChapter

Sources and Dimensions of Trust in Service Relationships

Johnson, D. S. & Grayson, K., 2000, Handbook of Services Marketing & Management. Swartz, T. A. & Iacobucci, D. (eds.). Sage Publications, p. 357-370

Research output: Chapter in Book/Report/Conference proceedingChapter

Subjective Experience and the Effect of Sample Size on Likelihood Judgments

Brendl, C. M., 2000, The Message Within: The Role of Subjective Experience in Social Cognition and Behavior. Psychology Press, p. 69-87

Research output: Chapter in Book/Report/Conference proceedingChapter

The influence of goals on value and choice

Markman, A. B. & Brendl, C. M., 2000, Psychology of Learning and Motivation - Advances in Research and Theory. Academic Press Inc, p. 97-128 32 p. (Psychology of Learning and Motivation - Advances in Research and Theory; vol. 39).

Research output: Chapter in Book/Report/Conference proceedingChapter

94 Scopus citations
2001

Advertising Strategy

Sternthal, B., 2001, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Positioning

Tybout, A. M. & Sternthal, B., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 31-57 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Epilogue: Venturing Beyond Boundaries

Sawhney, M. & Parikh, D., 2001, TechVenture: New Rules on Value and Profit from Silicon Valley. Sawhney, M. (ed.). John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Goals and the Compatibility Principle in Attitudes, Judgment, and Choice

Brendl, C. M., 2001, Cognitive Social Psychology: The Princeton Symposium on the Legacy and Future of Social Cognition. Lawrence Erlbaum Associates, p. 317-332

Research output: Chapter in Book/Report/Conference proceedingChapter

Managing Market Offerings in Business Markets

Anderson, J., Carpenter, G. S. & Narus, J. C., 2001, Kellogg on Marketing. Iacobucci, D. (ed.). New York: John Wiley & Sons, p. 330-365

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing in the Age of Information Democracy

Sawhney, M. S. & Kotler, P., 2001, Kellogg on Marketing. John Wiley & Sons, p. 386-408

Research output: Chapter in Book/Report/Conference proceedingChapter

New Offering Realization in the Networked Digital Environment

Sawhney, M. S., 2001, Digital Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Nine Major Shifts in the New Economy

Kotler, P., 2001, Electronic Customer Relationship Management. Schäffer-Poeschel, p. 15-26

Research output: Chapter in Book/Report/Conference proceedingChapter

Pricing Strategies and Tactics

Krishnamurthi, L., 2001, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Segmentation and Targeting

Sternthal, B. & Tybout, A. M., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 3-30 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Crossroads of Affect and Cognition: Counterfactuals as Compensatory Cognition: The Princeton Symposium on the Legacy and Future of Social Cognition

Roese, N., 2001, Cognitive Social Psychology: The Princeton Symposium on the Legacy and Future of Social Cognition. Mahwah, NJ: Erlbaum, p. 307-316

Research output: Chapter in Book/Report/Conference proceedingChapter

The Role of Affect in Attitude Change

Petty, R. E., DeSteno, D. & Rucker, D. D., 2001, Handbook of Affect and Social Cognition. Forgas, J. P. (ed.). Mahwah, NJ: Lawrence Erlbaum Associates

Research output: Chapter in Book/Report/Conference proceedingChapter

2002

Canadians' Shrinking Trust in Government: Causes and Consequences

Roese, N., 2002, Value Change and Governance in Canada. Toronto: University of Toronto Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Channel Management: Structure, Governance, and Relationship Management

Coughlan, A. T., 2002, Handbook of Marketing. Sage Publications

Research output: Chapter in Book/Report/Conference proceedingChapter

Comparison and Choice: Analyzing Discrete Preference Data by Latent Class Scaling Models

Böckenholt, U. & Bockenholt, U., 2002, Applied Latent Class Analysis. Hagenaars, J. A. & McCutcheon, A. L. (eds.). Cambridge University Press, p. 163-182

Research output: Chapter in Book/Report/Conference proceedingChapter

Postfazione: Il prossimo passo del marketing in Rete: l'attivazione del Collaborative Marketing

Sawhney, M. S., 2002, Marketing in Rete. McGraw Hill

Research output: Chapter in Book/Report/Conference proceedingChapter

Relative deprivation and counterfactual thinking: Specification, development, and integration

Roese, N., 2002, Relative deprivation: Specification, development, and integration. New York: Cambridge University Press, p. 265-287

Research output: Chapter in Book/Report/Conference proceedingChapter

2003

Counterfactual Thinking and Regulatory Focus: The Ontario Symposium Volume 9

Roese, N., 2003, Motivated Social Perception: The Ontario Symposium Volume 9. Mahwah, NJ: Erlbaum, p. 263-284

Research output: Chapter in Book/Report/Conference proceedingChapter

Foreword: Rebuilding the Corporate Genome

Sawhney, M. S., 2003, Rebuilding the Corporate Genome. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Individual differences in resistance to persuasion: The role of beliefs and meta-beliefs

Briñol, P., Rucker, D. D., Tormala, Z. L. & Petty, R. E., Dec 1 2003, Resistance and Persuasion. Routledge Taylor & Francis Group, p. 83-104 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

50 Scopus citations

Integrating Marketing and the Web

Berggren, E. G., Calder, B. J. & Kolsky, R. I., 2003, Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). John Wiley & Sons, p. 250-261

Research output: Chapter in Book/Report/Conference proceedingChapter

Some ways in which positive affect facilitates decision making

Labroo, A. & Isen, A. M., 2003, Emerging Perspectives on Devision Research. Schneider, S. L. & Shanteau, J. R. (eds.). NY: Cambrigde, p. 365-393

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategies for Viral Marketing

Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 90-134

Research output: Chapter in Book/Report/Conference proceedingChapter

The icons of consumer research: Using signs to represent consumers’ reality

Grayson, K., Jan 1 2003, Representing Consumers: Voices, Views and Visions. Taylor and Francis, p. 27-43 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations

Using Interaction Maps to Create Brand Experiences and Relationships

Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 39-53

Research output: Chapter in Book/Report/Conference proceedingChapter

What is Integrated Marketing?

Calder, B. J. & Malthouse, E. C., 2003, Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). John Wiley & Sons, p. 6-15

Research output: Chapter in Book/Report/Conference proceedingChapter

2004

China Coping with SARS

Lee, A. Y., 2004, Kellogg on China: Strategies for Success. Dayal-Gulati, A. & Lee, A. Y. (eds.). Evanston, IL: Northwestern University Press, p. 227-236

Research output: Chapter in Book/Report/Conference proceedingChapter