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14 Random-Effects Models for Preference Data

Böckenholt, U. & Tsai, R. C., Dec 1 2006, Psychometrics. Rao, C. R. & Sinharay, S. (eds.). p. 447-468 22 p. (Handbook of Statistics; vol. 26).

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

A cointegration analysis of the correlates of performance in franchised channels

Dant, R. P., Kacker, M., Coughlan, A. T. & Emerson, J., Jan 1 2007, Contributions to Management Science. Springer, p. 169-189 21 p. (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceedingChapter

18 Scopus citations

A Cointegration Analysis of the Correlates of Performance in Franchised Channels

Coughlan, A. T., 2007, Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives. Physica-Verlag

Research output: Chapter in Book/Report/Conference proceedingChapter

A Critical Assessment of Marketing Theory and Practice

Kotler, P., 1979, Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. American Marketing Association

Research output: Chapter in Book/Report/Conference proceedingChapter

Advertising strategy: Consumer mindsets and message alignment

Rucker, D., Jan 1 2012, Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., p. 186-197 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations

Advertising Strategy

Rucker, D. D. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 209-231 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Advertising Strategy

Sternthal, B., 2001, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

A Framework for Creating Value Propositions

Anderson, J. & Carpenter, G. S., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. & Malhotra, N. K. (eds.). West Sussex, UK: John Wiley & Sons, Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

A Marketing Approach to Energy Conservation

Kotler, P., 1979, The Conserver Society. American Marketing Association, p. 193-207

Research output: Chapter in Book/Report/Conference proceedingChapter

A methodology for research on organizational buying behavior

Calder, B. J., 1978, Organizational Buying Behavior. Bonoma, T. V. & Zaltman, G. (eds.). American Marketing Association, p. 77-83

Research output: Chapter in Book/Report/Conference proceedingChapter

A multivariate extension of probabilistic choice models

Bockenholt, U., 1988, The Many Faces of Multivariate Analysis. Groningen: RION, p. 240-253

Research output: Chapter in Book/Report/Conference proceedingChapter

An Attribution Theory of Leadership

Calder, B. J., 1977, New Directions in Organizational Behavior. Staw, B. M. & Salanick, G. R. (eds.). St. Clair Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Applications of Randomized Response Methodology in e-Commerce

van der Heijden, P. G. M. & Bockenholt, U., 2008, Statistical Methods in e-commerce Research. Jank, W. & Shmueli, G. (eds.). New York: John Wiley & Sons, p. 401-416 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations

Applications of Thurstonian models to ranking data

Bockenholt, U., 1993, Probability Models and Statistical Analyses for Ranking Data. New York: Springer, p. 157-172

Research output: Chapter in Book/Report/Conference proceedingChapter

A psychological perspective on punishing corporate entities

Mentovich, A. & Cerf, M., Jan 1 2014, Regulating Corporate Criminal Liability. Springer International Publishing, p. 33-45 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Are Inventory Decisions Optimal? Vol. III

Rappaport, A. & Calder, B. J., 1973, Beitrage zür Experimentellen Wirtschaftsforschung: Vol. III. Sauermann, H. (ed.). Mohr Siebeck, p. 418-458

Research output: Chapter in Book/Report/Conference proceedingChapter

Attitudes: Theories and Issues

Calder, B. J. & Ross, M., 1976, Contemporary Topics in Social Psychology. Thibaut, J. W., Spence, J. T., Carson, R. C. & Brehm, J. W. (eds.). General Learning Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Attitudinal Process in Organizations: Vol. 3

Calder, B. J. & Schurr, P., 1981, Research in Organizational Behavior: Vol. 3. Cummings, L. & Staw, B. (eds.). JAI Press, p. 283-302

Research output: Chapter in Book/Report/Conference proceedingChapter

Auditing the Marketing Function

Kotler, P., 1994, AMA Management Handbook. 3rd ed. AMACOM, p. 2-86 - 2-93

Research output: Chapter in Book/Report/Conference proceedingChapter

Axioms for Societal Marketing

Kotler, P., 1978, Future Directions for Marketing. Fisk, G., Arndt, J. & Gronhaug, K. (eds.). Marketing Science Institute, p. 33-41

Research output: Chapter in Book/Report/Conference proceedingChapter

Beyond Customer Knowledge Management: Customers as Knowledge Co-Creators

Sawhney, M. & Prandelli, E., 2000, Knowledge Management and Virtual Organizations. Malhotra, Y. (ed.). Idea Group Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Dominance: Competitive Advantage through Consumer Learning

Carpenter, G. S. & Nakamoto, K., 1994, The Dartnell Marketing Manager's Handbook. Levy, S. J., Frerichs, G. R. & Gordon, H. L. (eds.). The Dartnell Corporation

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Extensions

Tybout, A. M., 2005, Kellogg on Branding. John Wiley & Sons, p. 91-103

Research output: Chapter in Book/Report/Conference proceedingChapter

Branding and the psychology of consumer behavior

Calder, B. J., Dec 1 2013, Psychology of Branding. Nova Science Publishers, Inc., p. 3-13 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Branding in B2B firms

Keller, K. L. & Kotler, P., 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 208-225 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations

Branding in Technology Markets

Sawhney, M. S., 2005, Kellogg on Branding. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand-Led Innovation

Calder, B., 2010, Kellogg on Marketing. wiley, p. 332-347

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Positioning

Tybout, A. M. & Sternthal, B., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 31-57 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Positioning

Tybout, A. M. & Sternthal, B., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 11-26 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Strategy for Business Markets

Anderson, J. & Carpenter, G. S., 2005, Kellogg on Branding. Tybout, A. M. & Calkins, T. (eds.). New York: John Wiley & Sons, p. 169-185

Research output: Chapter in Book/Report/Conference proceedingChapter

Broadening the Concept of Consumer Behavior

Sternthal, B. & Zaltman, G., 1975, Broadening the Concept of Consumer Behavior. Zaltman, G. & Sternthal, B. (eds.). Association for Consumer Research, p. 1-7

Research output: Chapter in Book/Report/Conference proceedingChapter

Broadening the Concept of Marketing Still Further: The Megamarketing Concept

Kotler, P., 1987, Contemporary Views on Marketing Practice. Lexington Books, p. 3-18

Research output: Chapter in Book/Report/Conference proceedingChapter

Building Brands through Effective Advertising

Sternthal, B. & Lee, A. Y., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 129-149 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Calorie estimation biases in consumer choice

Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Scopus citations

Calorie estimation biases in consumer choice

Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Calorie Estimation Biases in Consumer Choice

Chernev, A. & Chandon, P., 2010, Leveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge. Vatra, R., Keller, P. A. & Strecher, V. J. (eds.). Armonk, NY: M.E. Sharpe

Research output: Chapter in Book/Report/Conference proceedingChapter

Canadians' Shrinking Trust in Government: Causes and Consequences

Roese, N., 2002, Value Change and Governance in Canada. Toronto: University of Toronto Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Can museums be all things to all people? Missions, goals, and marketing's role

Kotler, N. & Kotler, P., Jan 1 2007, Museum Management and Marketing. Taylor and Francis, p. 313-330 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Channel Management: Structure, Governance, and Relationship Management

Coughlan, A. T., 2002, Handbook of Marketing. Sage Publications

Research output: Chapter in Book/Report/Conference proceedingChapter

China Coping with SARS

Lee, A. Y., 2004, Kellogg on China: Strategies for Success. Dayal-Gulati, A. & Lee, A. Y. (eds.). Evanston, IL: Northwestern University Press, p. 227-236

Research output: Chapter in Book/Report/Conference proceedingChapter

Cognitive Consistency and Consumer Behavior

Calder, B. J., 1973, Perspectives in consumer behavior. Kassarjian, H. H. & Robertson, T. S. (eds.). Scott Foresman, p. 258-269

Research output: Chapter in Book/Report/Conference proceedingChapter

Commercial Activity at Home: Managing the Private Servicescape

Grayson, K., 1998, Servicescapes: The Concept of Place in Contemporary Markets. NTC Business Books, p. 455-482

Research output: Chapter in Book/Report/Conference proceedingChapter

Communication with Customers

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 226-253

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Comparing Comparisons: An Integrative Perspective on Social Comparison and Counterfactual Thinking: The Plenum Series in Social/Clinical Psychology

Roese, N., 2000, Handbook of Social Comparison: Theory and Research: The Plenum Series in Social/Clinical Psychology. New York: Plenum

Research output: Chapter in Book/Report/Conference proceedingChapter

Comparison and Choice: Analyzing Discrete Preference Data by Latent Class Scaling Models

Böckenholt, U. & Bockenholt, U., 2002, Applied Latent Class Analysis. Hagenaars, J. A. & McCutcheon, A. L. (eds.). Cambridge University Press, p. 163-182

Research output: Chapter in Book/Report/Conference proceedingChapter

Compensatory consumption

Rucker, D. & Galinsky, A. D., Jan 4 2013, The Routledge Companion to Identity and Consumption. Taylor and Francis, p. 207-215 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

28 Scopus citations

Compensatory Reasoning in Choice: Frontiers of social psychology

Chernev, A. & Hamilton, R., 2008, Social psychology of consumer behavior: Frontiers of social psychology. Wänke, M. (ed.). Psychology Press

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations

Competitive Brand Strategies

Carpenter, G. S. & Nakamoto, K., 2005, Kellogg on Branding. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 73-90

Research output: Chapter in Book/Report/Conference proceedingChapter

Competitiveness and Civic Character

Kotler, P., 1997, The Organization of the Future. Jossey-Bass, p. 151-158

Research output: Chapter in Book/Report/Conference proceedingChapter

Computer Simulation in the Analysis of New-Product Decisions

Kotler, P., 1968, Applications of the Sciences in Marketing Management. John Wiley & Sons, p. 281-331

Research output: Chapter in Book/Report/Conference proceedingChapter