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2010

Identifying Market Segments and Selecting Targets

Tybout, A. M. & Grayson, K. A., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. Hoboken, NJ: John Wiley & Sons, p. 26-55 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Internet channel conflict: Problems and solutions

Anderson, E. T., Simester, D. & Zettelmeyer, F., Dec 1 2010, Review of Marketing Research. Malhotra, N. (ed.). p. 63-92 30 p. (Review of Marketing Research; vol. 7).

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Managing Product Assortments: Insights from Consumer Psychology

Hamilton, R. & Chernev, A. C., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. Hoboken, NJ: John Wiley & Sons, p. 348-360 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Channel Design and Management

Coughlan, A. T., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). John Wiley & Sons, p. 232-257

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Research and Understanding Consumers

Calder, B., 2010, Kellogg on Marketing. wiley, p. 56-72

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing to Consumers at the Bottom of the Pyramid

Calder, B., 2010, Kellogg on Marketing. wiley, p. 287-306

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Concepts

Calder, B., 2010, Medill on Media Engagement. Hampton Press, p. 21-30

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Placement Versus Advertising Execution: Cutting Edge International Research

Malthouse, E. C. & Calder, B., 2010, EAA Advances in Advertising Research: Cutting Edge International Research. Terlutter, R., Diehl, S. & Okazaki, S. (eds.). Gabler

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations

Mexico

Delgado, M. & Calder, B. J., Dec 8 2010, Latin American Business Cultures. Palgrave Macmillan, p. 163-190 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Pricing for Profit

Krishnamurthi, L., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). John Wiley & Sons, p. 182-208

Research output: Chapter in Book/Report/Conference proceedingChapter

The marketing consultant

Spekman, R. & Kotler, P., Oct 4 2010, Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts. Routledge Taylor & Francis Group, p. 127-150 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The New Influence of Social Media

Krishnamurthi, L., 2010, Kellogg on Marketing. John Wiley & Sons, p. 307-318

Research output: Chapter in Book/Report/Conference proceedingChapter

Writing a Brand Positioning Statement and Translating It into Brand Design

Calder, B., 2010, Kellogg on Marketing. wiley, p. 92-111

Research output: Chapter in Book/Report/Conference proceedingChapter

2009

Creating Superior Customer Value in a Connected World

Sawhney, M. S., 2009, Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage. Jossey-Bass

Research output: Chapter in Book/Report/Conference proceedingChapter

Cross-Cultural Issues in Consumer Behavior: Frontiers of social psychology

Shavitt, S., Lee, A. Y. & Torelli, C. J., 2009, Social psychology of consumer behavior: Frontiers of social psychology. Wänke, M. (ed.). New York: Psychology Press, p. 228-250

Research output: Chapter in Book/Report/Conference proceedingChapter

Culture through the lens of self-regulatory orientations

Lee, A. Y. & Semin, G. R., Jan 25 2009, Understanding Culture: Theory, Research, and Application. Psychology Press, p. 299-309 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations

From Goal Activation to Action: How Does Preference and Use of Knowledge Intervene?

Markman, A. B., Brendl, C. M. & Kim, K., 2009, Oxford handbook of human action. Morsella, E., Bargh, J. A. & Gollwitzer, P. M. (eds.). Oxford University Press, p. 328-349

Research output: Chapter in Book/Report/Conference proceedingChapter

Innovation Management in Large Corporations

Wolcott II, R. C. & Lippitz, M. J., 2009, The Handbook of Technology Management: Core Concepts, Financial Tools and Techniques, Operations and Innovation Management . Bidgoli, H. (ed.). John Wiley & Sons, Inc., Vol. 1. p. 978-988 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Leveraging Media-Advertising Experiential Congruence

Malthouse, E. C. & Calder, B. J., 2009, Advertising Research: Message, Medium and Context. De Pelsmacker, P. & Dens, N. (eds.). Antwrpen: Garant Publishers, p. 259-270 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Engagement

Calder, B. & Malthouse, E. C., 2009, Medien im Marketing: Optionen der Unternehmenskommunikation. Groppel-Klein, A. & Germelmann, C. (eds.). Gabler, p. 253-292

Research output: Chapter in Book/Report/Conference proceedingChapter

Modeling Preference Data

Maydeu, A. & Bockenholt, U., 2009, The SAGE Handbook of Quantitative Methods in Psychology. Millsap, R. E. & Maydeu-Olivares, A. (eds.). Thousand Oaks, CA: Sage Publications, p. 264-282 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Price cues and customer price knowledge

Anderson, E. T. & Simester, D. I., Dec 1 2009, Handbook of Pricing Research in Marketing. Edward Elgar Publishing Ltd., p. 150-166 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
2008

Applications of Randomized Response Methodology in e-Commerce

van der Heijden, P. G. M. & Bockenholt, U., 2008, Statistical Methods in e-commerce Research. Jank, W. & Shmueli, G. (eds.). New York: John Wiley & Sons, p. 401-416 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations

Communication with Customers

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 226-253

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Compensatory Reasoning in Choice: Frontiers of social psychology

Chernev, A. & Hamilton, R., 2008, Social psychology of consumer behavior: Frontiers of social psychology. Wänke, M. (ed.). Psychology Press

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations

Cross-Cultural Consumer Psychology

Shavitt, S., Lee, A. Y. & Johnson, T. P., 2008, Handbook of Consumer Psychology. Haugtvedt, C. P., Herr, P. M. & Kardes, F. R. (eds.). New York: Psychology Press, p. 1103-1132

Research output: Chapter in Book/Report/Conference proceedingChapter

Cross-cultural issues in consumer behavior

Shavitt, S., Lee, A. Y. & Torelli, C. J., Dec 16 2008, Social Psychology of Consumer Behavior. Psychology Press, p. 227-250 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations

Managing the Unthinkable: What to Do When a Scandal Hits Your Brand

Tybout, A. M., 2008, Kellogg on Advertising and Media. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Brands and Consumer Experiences

Calder, B., 2008, Media Brands and Branding. Sweden: Jonkoping International Business School, p. 89-94

Research output: Chapter in Book/Report/Conference proceedingChapter

Motivations for promotion and prevention

Molden, D. C., Lee, A. Y. & Higgins, E. T., 2008, Handbook of motivation science. Shah, J. Y. & Gardner, W. L. (eds.). New York: Guilford Press, p. 169-187

Research output: Chapter in Book/Report/Conference proceedingChapter

Rethinking Message Strategies: The Difference between Thin and Thick Slicing

Lee, A. Y., 2008, Kellogg on Advertising and Media. Calder, B. J. (ed.). John Wiley & Sons, p. 139-158

Research output: Chapter in Book/Report/Conference proceedingChapter

The Integration of Advertising and Media Content: Ethical and Practical Considerations

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 266-281

Research output: Chapter in Book/Report/Conference proceedingChapter

The persuasive power of regulatory fit

Lee, A. Y. & Tory Higgins, E., Dec 16 2008, Social Psychology of Consumer Behavior. Psychology Press, p. 319-333 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

39 Scopus citations

Translating Experience into Engagement

Calder, B. & Malthouse, E. C., 2008, Looking to the Future of Modern Media Management. Scholz, C. & Eisenbeis, U. (eds.). p. 115-122 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Twisted Pair: Counterfactual Thinking and the Hindsight Bias

Roese, N. J., Jan 14 2008, Blackwell Handbook of Judgment and Decision Making. Blackwell Publishing Ltd, p. 258-273 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations
2007

A cointegration analysis of the correlates of performance in franchised channels

Dant, R. P., Kacker, M., Coughlan, A. T. & Emerson, J., Jan 1 2007, Contributions to Management Science. Springer, p. 169-189 21 p. (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceedingChapter

18 Scopus citations

A Cointegration Analysis of the Correlates of Performance in Franchised Channels

Coughlan, A. T., 2007, Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives. Physica-Verlag

Research output: Chapter in Book/Report/Conference proceedingChapter

Can museums be all things to all people? Missions, goals, and marketing's role

Kotler, N. & Kotler, P., Jan 1 2007, Museum Management and Marketing. Taylor and Francis, p. 313-330 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Expectancy

Roese, N. J. & Sherman, J. W., 2007, Social Psychology: A Handbook of Basic Principles. Kruglanski, A. W. & Higgins, E. T. (eds.). New York: Guilford Press, Vol. 2. p. 91-115

Research output: Chapter in Book/Report/Conference proceedingChapter

Scaling from Prototype to Production: A Managed Process for Commercial Offerings

Conley, J. G. & Wolcott II, R. C., 2007, Scale Up in Education. Schneider, B. & McDonald, S-K. (eds.). Rowman & Littlefield Publishers, Inc, Vol. 1: Ideas in Principle. p. 103-122 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategic Customer Management

Chernev, A., Dec 5 2007, Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders. John Wiley and Sons, p. 597-615 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Future of Online Advertising

Calder, B. J., 2007, The Online Advertising Playbook: Proven Strategies and tested Tactics from the Advertising Research Foundation. Plummer, J., Rappaport, S., Hall, T. & Barocci, R. (eds.). Hoboken, NJ: John Wiley & Sons, Inc.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Personally Relevant Future

Calder, B., 2007, The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation. John Wiley & Sons, p. 182-184

Research output: Chapter in Book/Report/Conference proceedingChapter

Understanding advertising effectiveness from a psychological perspective: The importance of attitudes and attitude strength

Rucker, D., Petty, R. E. & Priester, J. R., Jan 1 2007, The SAGE Handbook of Advertising. Ambler, T. & Tellis, G. J. (eds.). SAGE Publications Inc., p. 73-88 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

19 Scopus citations
2006

14 Random-Effects Models for Preference Data

Böckenholt, U. & Tsai, R. C., Dec 1 2006, Psychometrics. Rao, C. R. & Sinharay, S. (eds.). p. 447-468 22 p. (Handbook of Statistics; vol. 26).

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation

Gebhardt, G. F., Carpenter, G. S. & Jr., J. F. S., 2006, MSI Reports. Marketing Science Institute

Research output: Chapter in Book/Report/Conference proceedingChapter

242 Scopus citations

Ethical Lapses of Marketers

Kotler, P., 2006, Does Marketing Need Reform? Fresh Perspectives on the Future. Sheth, J. N. & Sisodia, R. S. (eds.). M.E. Sharpe, p. 153-157

Research output: Chapter in Book/Report/Conference proceedingChapter

Going Beyond the Product: Defining, Designing, and Delivering Customer Solutions

Sawhney, M. S., 2006, The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. M.E. Sharpe

Research output: Chapter in Book/Report/Conference proceedingChapter

Holistic Marketing: A Broad, Integrated Perspective to Marketing Management

Keller, K. L. & Kotler, P., 2006, Does Marketing Need Reform? Fresh Perspectives on the Future. Sheth, J. N. & Sisodia, R. S. (eds.). M.E. Sharpe, p. 300-305

Research output: Chapter in Book/Report/Conference proceedingChapter

Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis

Grayson, K. A. & Shulman, D., 2006, Reprinted in Consumer Behavior II: Possessions, Brands and the Self. Hogg, M. K. (ed.). Thousand Oaks, CA: Sage Publishing, Vol. 5. p. 172-196 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter