Research Output

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2006

The Service-Dominant Logic for Marketing: A Critique

Achrol, R. S. & Kotler, P., 2006, The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Lusch, R. F. & Vargo, S. L. (eds.). M.E. Sharpe, p. 320-333

Research output: Chapter in Book/Report/Conference proceedingChapter

2005

Brand Extensions

Tybout, A. M., 2005, Kellogg on Branding. John Wiley & Sons, p. 91-103

Research output: Chapter in Book/Report/Conference proceedingChapter

Branding in Technology Markets

Sawhney, M. S., 2005, Kellogg on Branding. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Positioning

Tybout, A. M. & Sternthal, B., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 11-26 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Strategy for Business Markets

Anderson, J. & Carpenter, G. S., 2005, Kellogg on Branding. Tybout, A. M. & Calkins, T. (eds.). New York: John Wiley & Sons, p. 169-185

Research output: Chapter in Book/Report/Conference proceedingChapter

Building Brands through Effective Advertising

Sternthal, B. & Lee, A. Y., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 129-149 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Competitive Brand Strategies

Carpenter, G. S. & Nakamoto, K., 2005, Kellogg on Branding. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 73-90

Research output: Chapter in Book/Report/Conference proceedingChapter

Designing Brands

Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 27-39

Research output: Chapter in Book/Report/Conference proceedingChapter

Finding Meaning from Mutability: Making Sense and Deriving Significance through Counterfactual Thinking

Roese, N., 2005, The Psychology of Counterfactual Thinking. London: Routledge, p. 110-125

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations

Goals, Policies, Preferences, and Actions

Brendl, C. M., 2005, Applying social cognition to consumer-focused strategy. Lawrence Erlbaum Associates, p. 183-200

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Scopus citations

Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects

Mazzocco, P. J., Rucker, D. D. & Brock, T. C., 2005, Applying social cognition to consumer-focused strategy. Herr, P. M., Kardes, F. R. & Nantel, J. (eds.). Mahwah, NJ: Lawrence Erlbaum Associates

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Knowledge Management and the Emerging Organizational Models of Distributed Innovation: Towards a Taxonomy

Prandelli, E., Sawhney, M. & Verona, G., 2005, The Future of Knowledge Management. Renzl, B., Matzler, K. & Hinterhuber, H. (eds.). Palgrave Macmillan

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Mexico

Calder, B., 2005, Latin American Business Cultures. Prentice Hall, p. 163-190

Research output: Chapter in Book/Report/Conference proceedingChapter

Preface

Tybout, A. M. & Calkins, T., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. xi-xvi 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Relationship Branding and CRM

Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 150-168

Research output: Chapter in Book/Report/Conference proceedingChapter

Structuring creativity: Creative templates in negotiation

Goldenberg, J., Nir, D. & Maoz, E. M., Sep 2 2005, Creativity and Innovation in Organizational Teams. Lawrence Erlbaum Associates, p. 43-65 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

The Mechanics of Imagination: Automaticity and Control in Counterfactual Thinking

Roese, N., 2005, The New Unconscious. New York: Oxford University Press, p. 138-170

Research output: Chapter in Book/Report/Conference proceedingChapter

2004

China Coping with SARS

Lee, A. Y., 2004, Kellogg on China: Strategies for Success. Dayal-Gulati, A. & Lee, A. Y. (eds.). Evanston, IL: Northwestern University Press, p. 227-236

Research output: Chapter in Book/Report/Conference proceedingChapter

Direct-to-Consumer Advertising for MIS Anthroplasty

Krishnamurthi, L., 2004, Minimally Invasive Total Joint Anthroplasty. Springer, p. 309-317

Research output: Chapter in Book/Report/Conference proceedingChapter

From Understanding to Managing Customer Value in Business Markets

Anderson, J., 2004, Rethinking Marketing: Developing a New Understanding of Markets. Håkansson, H., Harrison, D. & Waluszewski, A. (eds.). London: John Wiley & Sons, p. 137-159

Research output: Chapter in Book/Report/Conference proceedingChapter

Individual Differences in Resistance to Persuasion: The Role of Beliefs and Meta-Beliefs

Briñol, P., Rucker, D. D., Tormala, Z. L. & Petty, R. E., 2004, Resistance and Persuasion. Knowles, E. S. & Linn, J. A. (eds.). Mahwah, NJ: Lawrence Erlbaum Associates, p. 83-104

Research output: Chapter in Book/Report/Conference proceedingChapter

Models for Paired Comparisons

Bockenholt, U., Jan 1 2004, Encyclopedia of Social Measurement. Elsevier Inc, p. 735-740 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Nominal Categories Model

Bock, R. D. & Bockenholt, U., Jan 1 2004, Encyclopedia of Social Measurement. Elsevier Inc, p. 851-858 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Resistance to Persuasion: An Attitude Strength Perspective: The Yin and Yang of Scientific Progress

Petty, R. E., Tormala, Z. L. & Rucker, D. D., 2004, Perspectivism in Social Psychology: The Yin and Yang of Scientific Progress. Jost, J. T., Banaji, M. R. & Prentice, D. A. (eds.). Washington, D.C.: American Psychology Association

Research output: Chapter in Book/Report/Conference proceedingChapter

The Elaboration Likelihood Model of Persuasion

Petty, R. E., Rucker, D. D., Gizer, G. Y. & Cacioppo, J. T., 2004, Perspectives on Persuasion, Social Influence and Compliance Gaining. Seiter, J. S. & Gass, R. H. (eds.). Boston: Allyn & Bacon, p. 65-89

Research output: Chapter in Book/Report/Conference proceedingChapter

The Marketing Consultant: Insights from World Experts

Kotler, P. & Spekman, R., 2004, Handbook of Management Consulting: The Contemporary Consultant: Insights from World Experts. Greiner, L. & Poulfelt, F. (eds.). South-Western College Publishing, p. 97-114

Research output: Chapter in Book/Report/Conference proceedingChapter

Twisted Pair: Counterfactual Thinking and the Hindsight Bias

Roese, N., 2004, Blackwell Handbook of Judgment and Decision Making. Oxford: Blackwell, p. 258-273

Research output: Chapter in Book/Report/Conference proceedingChapter

2003

Counterfactual Thinking and Regulatory Focus: The Ontario Symposium Volume 9

Roese, N., 2003, Motivated Social Perception: The Ontario Symposium Volume 9. Mahwah, NJ: Erlbaum, p. 263-284

Research output: Chapter in Book/Report/Conference proceedingChapter

Foreword: Rebuilding the Corporate Genome

Sawhney, M. S., 2003, Rebuilding the Corporate Genome. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Individual differences in resistance to persuasion: The role of beliefs and meta-beliefs

Briñol, P., Rucker, D. D., Tormala, Z. L. & Petty, R. E., Dec 1 2003, Resistance and Persuasion. Routledge Taylor & Francis Group, p. 83-104 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

48 Scopus citations

Integrating Marketing and the Web

Berggren, E. G., Calder, B. J. & Kolsky, R. I., 2003, Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). John Wiley & Sons, p. 250-261

Research output: Chapter in Book/Report/Conference proceedingChapter

Some ways in which positive affect facilitates decision making

Labroo, A. & Isen, A. M., 2003, Emerging Perspectives on Devision Research. Schneider, S. L. & Shanteau, J. R. (eds.). NY: Cambrigde, p. 365-393

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategies for Viral Marketing

Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 90-134

Research output: Chapter in Book/Report/Conference proceedingChapter

The icons of consumer research: Using signs to represent consumers’ reality

Grayson, K., Jan 1 2003, Representing Consumers: Voices, Views and Visions. Taylor and Francis, p. 27-43 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations

Using Interaction Maps to Create Brand Experiences and Relationships

Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 39-53

Research output: Chapter in Book/Report/Conference proceedingChapter

What is Integrated Marketing?

Calder, B. J. & Malthouse, E. C., 2003, Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). John Wiley & Sons, p. 6-15

Research output: Chapter in Book/Report/Conference proceedingChapter

2002

Canadians' Shrinking Trust in Government: Causes and Consequences

Roese, N., 2002, Value Change and Governance in Canada. Toronto: University of Toronto Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Channel Management: Structure, Governance, and Relationship Management

Coughlan, A. T., 2002, Handbook of Marketing. Sage Publications

Research output: Chapter in Book/Report/Conference proceedingChapter

Comparison and Choice: Analyzing Discrete Preference Data by Latent Class Scaling Models

Böckenholt, U. & Bockenholt, U., 2002, Applied Latent Class Analysis. Hagenaars, J. A. & McCutcheon, A. L. (eds.). Cambridge University Press, p. 163-182

Research output: Chapter in Book/Report/Conference proceedingChapter

Postfazione: Il prossimo passo del marketing in Rete: l'attivazione del Collaborative Marketing

Sawhney, M. S., 2002, Marketing in Rete. McGraw Hill

Research output: Chapter in Book/Report/Conference proceedingChapter

Relative deprivation and counterfactual thinking: Specification, development, and integration

Roese, N., 2002, Relative deprivation: Specification, development, and integration. New York: Cambridge University Press, p. 265-287

Research output: Chapter in Book/Report/Conference proceedingChapter

2001

Advertising Strategy

Sternthal, B., 2001, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Positioning

Tybout, A. M. & Sternthal, B., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 31-57 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Epilogue: Venturing Beyond Boundaries

Sawhney, M. & Parikh, D., 2001, TechVenture: New Rules on Value and Profit from Silicon Valley. Sawhney, M. (ed.). John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Goals and the Compatibility Principle in Attitudes, Judgment, and Choice

Brendl, C. M., 2001, Cognitive Social Psychology: The Princeton Symposium on the Legacy and Future of Social Cognition. Lawrence Erlbaum Associates, p. 317-332

Research output: Chapter in Book/Report/Conference proceedingChapter

Managing Market Offerings in Business Markets

Anderson, J., Carpenter, G. S. & Narus, J. C., 2001, Kellogg on Marketing. Iacobucci, D. (ed.). New York: John Wiley & Sons, p. 330-365

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing in the Age of Information Democracy

Sawhney, M. S. & Kotler, P., 2001, Kellogg on Marketing. John Wiley & Sons, p. 386-408

Research output: Chapter in Book/Report/Conference proceedingChapter

New Offering Realization in the Networked Digital Environment

Sawhney, M. S., 2001, Digital Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Nine Major Shifts in the New Economy

Kotler, P., 2001, Electronic Customer Relationship Management. Schäffer-Poeschel, p. 15-26

Research output: Chapter in Book/Report/Conference proceedingChapter

Pricing Strategies and Tactics

Krishnamurthi, L., 2001, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter