Research Output

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2004

Direct-to-Consumer Advertising for MIS Anthroplasty

Krishnamurthi, L., 2004, Minimally Invasive Total Joint Anthroplasty. Springer, p. 309-317

Research output: Chapter in Book/Report/Conference proceedingChapter

From Understanding to Managing Customer Value in Business Markets

Anderson, J., 2004, Rethinking Marketing: Developing a New Understanding of Markets. Håkansson, H., Harrison, D. & Waluszewski, A. (eds.). London: John Wiley & Sons, p. 137-159

Research output: Chapter in Book/Report/Conference proceedingChapter

Individual Differences in Resistance to Persuasion: The Role of Beliefs and Meta-Beliefs

Briñol, P., Rucker, D. D., Tormala, Z. L. & Petty, R. E., 2004, Resistance and Persuasion. Knowles, E. S. & Linn, J. A. (eds.). Mahwah, NJ: Lawrence Erlbaum Associates, p. 83-104

Research output: Chapter in Book/Report/Conference proceedingChapter

Models for Paired Comparisons

Bockenholt, U., Jan 1 2004, Encyclopedia of Social Measurement. Elsevier Inc, p. 735-740 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Nominal Categories Model

Bock, R. D. & Bockenholt, U., Jan 1 2004, Encyclopedia of Social Measurement. Elsevier Inc, p. 851-858 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Resistance to Persuasion: An Attitude Strength Perspective: The Yin and Yang of Scientific Progress

Petty, R. E., Tormala, Z. L. & Rucker, D. D., 2004, Perspectivism in Social Psychology: The Yin and Yang of Scientific Progress. Jost, J. T., Banaji, M. R. & Prentice, D. A. (eds.). Washington, D.C.: American Psychology Association

Research output: Chapter in Book/Report/Conference proceedingChapter

The Elaboration Likelihood Model of Persuasion

Petty, R. E., Rucker, D. D., Gizer, G. Y. & Cacioppo, J. T., 2004, Perspectives on Persuasion, Social Influence and Compliance Gaining. Seiter, J. S. & Gass, R. H. (eds.). Boston: Allyn & Bacon, p. 65-89

Research output: Chapter in Book/Report/Conference proceedingChapter

The Marketing Consultant: Insights from World Experts

Kotler, P. & Spekman, R., 2004, Handbook of Management Consulting: The Contemporary Consultant: Insights from World Experts. Greiner, L. & Poulfelt, F. (eds.). South-Western College Publishing, p. 97-114

Research output: Chapter in Book/Report/Conference proceedingChapter

Twisted Pair: Counterfactual Thinking and the Hindsight Bias

Roese, N., 2004, Blackwell Handbook of Judgment and Decision Making. Oxford: Blackwell, p. 258-273

Research output: Chapter in Book/Report/Conference proceedingChapter

2005

Brand Extensions

Tybout, A. M., 2005, Kellogg on Branding. John Wiley & Sons, p. 91-103

Research output: Chapter in Book/Report/Conference proceedingChapter

Branding in Technology Markets

Sawhney, M. S., 2005, Kellogg on Branding. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Positioning

Tybout, A. M. & Sternthal, B., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 11-26 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Strategy for Business Markets

Anderson, J. & Carpenter, G. S., 2005, Kellogg on Branding. Tybout, A. M. & Calkins, T. (eds.). New York: John Wiley & Sons, p. 169-185

Research output: Chapter in Book/Report/Conference proceedingChapter

Building Brands through Effective Advertising

Sternthal, B. & Lee, A. Y., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 129-149 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Competitive Brand Strategies

Carpenter, G. S. & Nakamoto, K., 2005, Kellogg on Branding. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 73-90

Research output: Chapter in Book/Report/Conference proceedingChapter

Designing Brands

Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 27-39

Research output: Chapter in Book/Report/Conference proceedingChapter

Finding Meaning from Mutability: Making Sense and Deriving Significance through Counterfactual Thinking

Roese, N., 2005, The Psychology of Counterfactual Thinking. London: Routledge, p. 110-125

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations

Goals, Policies, Preferences, and Actions

Brendl, C. M., 2005, Applying social cognition to consumer-focused strategy. Lawrence Erlbaum Associates, p. 183-200

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Scopus citations

Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects

Mazzocco, P. J., Rucker, D. D. & Brock, T. C., 2005, Applying social cognition to consumer-focused strategy. Herr, P. M., Kardes, F. R. & Nantel, J. (eds.). Mahwah, NJ: Lawrence Erlbaum Associates

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Knowledge Management and the Emerging Organizational Models of Distributed Innovation: Towards a Taxonomy

Prandelli, E., Sawhney, M. & Verona, G., 2005, The Future of Knowledge Management. Renzl, B., Matzler, K. & Hinterhuber, H. (eds.). Palgrave Macmillan

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Mexico

Calder, B., 2005, Latin American Business Cultures. Prentice Hall, p. 163-190

Research output: Chapter in Book/Report/Conference proceedingChapter

Preface

Tybout, A. M. & Calkins, T., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. xi-xvi 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Relationship Branding and CRM

Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 150-168

Research output: Chapter in Book/Report/Conference proceedingChapter

Structuring creativity: Creative templates in negotiation

Goldenberg, J., Nir, D. & Maoz, E. M., Sep 2 2005, Creativity and Innovation in Organizational Teams. Lawrence Erlbaum Associates, p. 43-65 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

The Mechanics of Imagination: Automaticity and Control in Counterfactual Thinking

Roese, N., 2005, The New Unconscious. New York: Oxford University Press, p. 138-170

Research output: Chapter in Book/Report/Conference proceedingChapter

2006

14 Random-Effects Models for Preference Data

Böckenholt, U. & Tsai, R. C., Dec 1 2006, Psychometrics. Rao, C. R. & Sinharay, S. (eds.). p. 447-468 22 p. (Handbook of Statistics; vol. 26).

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation

Gebhardt, G. F., Carpenter, G. S. & Jr., J. F. S., 2006, MSI Reports. Marketing Science Institute

Research output: Chapter in Book/Report/Conference proceedingChapter

243 Scopus citations

Ethical Lapses of Marketers

Kotler, P., 2006, Does Marketing Need Reform? Fresh Perspectives on the Future. Sheth, J. N. & Sisodia, R. S. (eds.). M.E. Sharpe, p. 153-157

Research output: Chapter in Book/Report/Conference proceedingChapter

Going Beyond the Product: Defining, Designing, and Delivering Customer Solutions

Sawhney, M. S., 2006, The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. M.E. Sharpe

Research output: Chapter in Book/Report/Conference proceedingChapter

Holistic Marketing: A Broad, Integrated Perspective to Marketing Management

Keller, K. L. & Kotler, P., 2006, Does Marketing Need Reform? Fresh Perspectives on the Future. Sheth, J. N. & Sisodia, R. S. (eds.). M.E. Sharpe, p. 300-305

Research output: Chapter in Book/Report/Conference proceedingChapter

Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis

Grayson, K. A. & Shulman, D., 2006, Reprinted in Consumer Behavior II: Possessions, Brands and the Self. Hogg, M. K. (ed.). Thousand Oaks, CA: Sage Publishing, Vol. 5. p. 172-196 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Service-Dominant Logic for Marketing: A Critique

Achrol, R. S. & Kotler, P., 2006, The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Lusch, R. F. & Vargo, S. L. (eds.). M.E. Sharpe, p. 320-333

Research output: Chapter in Book/Report/Conference proceedingChapter

2007

A cointegration analysis of the correlates of performance in franchised channels

Dant, R. P., Kacker, M., Coughlan, A. T. & Emerson, J., 2007, Contributions to Management Science. Springer, p. 169-189 21 p. (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceedingChapter

18 Scopus citations

A Cointegration Analysis of the Correlates of Performance in Franchised Channels

Coughlan, A. T., 2007, Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives. Physica-Verlag

Research output: Chapter in Book/Report/Conference proceedingChapter

Can museums be all things to all people? Missions, goals, and marketing's role

Kotler, N. & Kotler, P., Jan 1 2007, Museum Management and Marketing. Taylor and Francis, p. 313-330 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Expectancy

Roese, N. J. & Sherman, J. W., 2007, Social Psychology: A Handbook of Basic Principles. Kruglanski, A. W. & Higgins, E. T. (eds.). New York: Guilford Press, Vol. 2. p. 91-115

Research output: Chapter in Book/Report/Conference proceedingChapter

Scaling from Prototype to Production: A Managed Process for Commercial Offerings

Conley, J. G. & Wolcott II, R. C., 2007, Scale Up in Education. Schneider, B. & McDonald, S-K. (eds.). Rowman & Littlefield Publishers, Inc, Vol. 1: Ideas in Principle. p. 103-122 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategic Customer Management

Chernev, A., Dec 5 2007, Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders. John Wiley and Sons, p. 597-615 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Future of Online Advertising

Calder, B. J., 2007, The Online Advertising Playbook: Proven Strategies and tested Tactics from the Advertising Research Foundation. Plummer, J., Rappaport, S., Hall, T. & Barocci, R. (eds.). Hoboken, NJ: John Wiley & Sons, Inc.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Personally Relevant Future

Calder, B., 2007, The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation. John Wiley & Sons, p. 182-184

Research output: Chapter in Book/Report/Conference proceedingChapter

Understanding advertising effectiveness from a psychological perspective: The importance of attitudes and attitude strength

Rucker, D., Petty, R. E. & Priester, J. R., Jan 1 2007, The SAGE Handbook of Advertising. Ambler, T. & Tellis, G. J. (eds.). SAGE Publications Inc., p. 73-88 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

21 Scopus citations
2008

Applications of Randomized Response Methodology in e-Commerce

van der Heijden, P. G. M. & Bockenholt, U., 2008, Statistical Methods in e-commerce Research. Jank, W. & Shmueli, G. (eds.). New York: John Wiley & Sons, p. 401-416 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations

Communication with Customers

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 226-253

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Compensatory Reasoning in Choice: Frontiers of social psychology

Chernev, A. & Hamilton, R., 2008, Social psychology of consumer behavior: Frontiers of social psychology. Wänke, M. (ed.). Psychology Press

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations

Cross-Cultural Consumer Psychology

Shavitt, S., Lee, A. Y. & Johnson, T. P., 2008, Handbook of Consumer Psychology. Haugtvedt, C. P., Herr, P. M. & Kardes, F. R. (eds.). New York: Psychology Press, p. 1103-1132

Research output: Chapter in Book/Report/Conference proceedingChapter

Cross-cultural issues in consumer behavior

Shavitt, S., Lee, A. Y. & Torelli, C. J., Dec 16 2008, Social Psychology of Consumer Behavior. Psychology Press, p. 227-250 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations

Managing the Unthinkable: What to Do When a Scandal Hits Your Brand

Tybout, A. M., 2008, Kellogg on Advertising and Media. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Brands and Consumer Experiences

Calder, B., 2008, Media Brands and Branding. Sweden: Jonkoping International Business School, p. 89-94

Research output: Chapter in Book/Report/Conference proceedingChapter

Motivations for promotion and prevention

Molden, D. C., Lee, A. Y. & Higgins, E. T., 2008, Handbook of motivation science. Shah, J. Y. & Gardner, W. L. (eds.). New York: Guilford Press, p. 169-187

Research output: Chapter in Book/Report/Conference proceedingChapter

Rethinking Message Strategies: The Difference between Thin and Thick Slicing

Lee, A. Y., 2008, Kellogg on Advertising and Media. Calder, B. J. (ed.). John Wiley & Sons, p. 139-158

Research output: Chapter in Book/Report/Conference proceedingChapter