Research Output

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Chapter
2001

Segmentation and Targeting

Sternthal, B. & Tybout, A. M., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 3-30 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Crossroads of Affect and Cognition: Counterfactuals as Compensatory Cognition: The Princeton Symposium on the Legacy and Future of Social Cognition

Roese, N., 2001, Cognitive Social Psychology: The Princeton Symposium on the Legacy and Future of Social Cognition. Mahwah, NJ: Erlbaum, p. 307-316

Research output: Chapter in Book/Report/Conference proceedingChapter

The Role of Affect in Attitude Change

Petty, R. E., DeSteno, D. & Rucker, D. D., 2001, Handbook of Affect and Social Cognition. Forgas, J. P. (ed.). Mahwah, NJ: Lawrence Erlbaum Associates

Research output: Chapter in Book/Report/Conference proceedingChapter

2000

Beyond Customer Knowledge Management: Customers as Knowledge Co-Creators

Sawhney, M. & Prandelli, E., 2000, Knowledge Management and Virtual Organizations. Malhotra, Y. (ed.). Idea Group Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter

Comparing Comparisons: An Integrative Perspective on Social Comparison and Counterfactual Thinking: The Plenum Series in Social/Clinical Psychology

Roese, N., 2000, Handbook of Social Comparison: Theory and Research: The Plenum Series in Social/Clinical Psychology. New York: Plenum

Research output: Chapter in Book/Report/Conference proceedingChapter

Impression Management in Services Marketing

Grayson, K., 2000, Handbook of Services Marketing & Management. Sage Publications, p. 51-68

Research output: Chapter in Book/Report/Conference proceedingChapter

Sources and Dimensions of Trust in Service Relationships

Johnson, D. S. & Grayson, K., 2000, Handbook of Services Marketing & Management. Swartz, T. A. & Iacobucci, D. (eds.). Sage Publications, p. 357-370

Research output: Chapter in Book/Report/Conference proceedingChapter

Subjective Experience and the Effect of Sample Size on Likelihood Judgments

Brendl, C. M., 2000, The Message Within: The Role of Subjective Experience in Social Cognition and Behavior. Psychology Press, p. 69-87

Research output: Chapter in Book/Report/Conference proceedingChapter

The influence of goals on value and choice

Markman, A. B. & Brendl, C. M., Dec 1 2000, Psychology of Learning and Motivation - Advances in Research and Theory. p. 97-128 32 p. (Psychology of Learning and Motivation - Advances in Research and Theory; vol. 39).

Research output: Chapter in Book/Report/Conference proceedingChapter

91 Scopus citations
1999

Monitoring the Market Misleaders

Grayson, K. & Berry, R., 1999, Mastering Marketing. Kellogg, INSEAD. (ed.). Financial Times Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter

Political Marketing--Generating Effective Candidates, Campaigns, and Causes

Kotler, P., 1999, Handbook of Political Marketing. Sage Publications, p. 3-18

Research output: Chapter in Book/Report/Conference proceedingChapter

The Dangers and Opportunities of Playful Consumption

Grayson, K., 1999, Consumer Value. New York: Routledge, p. 105-125

Research output: Chapter in Book/Report/Conference proceedingChapter

The Marketing of Leadership: A Leader to Leader Guide

Kotler, P., 1999, On High-Performance Organizations: A Leader to Leader Guide. Jossey-Bass, p. 22-27

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations

The Strategic Advantages of Direct Selling

Grayson, K., 1999, Mastering Marketing. Financial Times Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter

1998

Commercial Activity at Home: Managing the Private Servicescape

Grayson, K., 1998, Servicescapes: The Concept of Place in Contemporary Markets. NTC Business Books, p. 455-482

Research output: Chapter in Book/Report/Conference proceedingChapter

Latent-Class Scaling Models for the Analysis of Longitudinal Choice Data

Bockenholt, U., 1998, Data Science, Classification, and Related Methods. Springer-Verlag, p. 518-524

Research output: Chapter in Book/Report/Conference proceedingChapter

Modeling Time-Dependent Preferences: Drifts in Ideal Points

Bockenholt, U., 1998, Visualization of Categorical Data. Academic Press, p. 461-476

Research output: Chapter in Book/Report/Conference proceedingChapter

The icons of consumer research: Using signs to represent consumers' reality

Grayson, K., 1998, Representing Consumers: Voices, Views and Visions. New York: Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

1997

Competitiveness and Civic Character

Kotler, P., 1997, The Organization of the Future. Jossey-Bass, p. 151-158

Research output: Chapter in Book/Report/Conference proceedingChapter

Managing Direct and Online Marketing

Kotler, P., 1997, Hanbuch Database Marketing. IM-Fachverlag, p. 492-511

Research output: Chapter in Book/Report/Conference proceedingChapter

Mapping the Future Marketplace

Kotler, P., 1997, Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity. Nicholas Brealey Publishing, p. 196-210

Research output: Chapter in Book/Report/Conference proceedingChapter

1996

Concomitant Variables in Latent Change Models

Böckenholt, U. & Bockenholt, U., 1996, Applications of Latent Trait and Latent Class Models in the Social Sciences. Rost, J. & Langeheine, R. (eds.). Waxman Publ., p. 361-369

Research output: Chapter in Book/Report/Conference proceedingChapter

Examining the Embedded Markets of Network Marketing Organizations

Grayson, K., 1996, Networks in Marketing. Thousand Oaks, CA: Sage Publications, p. 325-341

Research output: Chapter in Book/Report/Conference proceedingChapter

Expectancies

Olson, J. M., Roese, N. J. & Zanna, M. P., 1996, Social Psychology: A Handbook of Basic Principles. Kruglanski, A. W. & Higgins, E. T. (eds.). New York: Guilford Press, p. 211-238

Research output: Chapter in Book/Report/Conference proceedingChapter

From Mass Marketing to Self-Marketing

Kotler, P., 1996, Markt-und Menschenorientierte Unternehmensführung. University of Zurich, p. 31-42

Research output: Chapter in Book/Report/Conference proceedingChapter

Psychological Biases in Counterfactual Thinking

Roese, N., 1996, Counterfactual Thought Experiments in World Politics: Logical, Methodological, and Psychological Perspectives. Princeton: Princeton University Press, p. 296-300

Research output: Chapter in Book/Report/Conference proceedingChapter

1995

Counterfactual Thinking: A Critical Overview

Roese, N., 1995, What Might Have Been: The Social Psychology of Counterfactual Thinking. Mahwah, NJ: Erlbaum, p. 1-55

Research output: Chapter in Book/Report/Conference proceedingChapter

Functions of Counterfactual Thinking

Roese, N. J. & Olson, J. M., 1995, What Might Have Been: The Social Psychology of Counterfactual Thinking. Roese, N. J. & Olson, J. M. (eds.). Mahwah, NJ: Erlbaum, p. 169-197

Research output: Chapter in Book/Report/Conference proceedingChapter

1994

Auditing the Marketing Function

Kotler, P., 1994, AMA Management Handbook. 3rd ed. AMACOM, p. 2-86 - 2-93

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Dominance: Competitive Advantage through Consumer Learning

Carpenter, G. S. & Nakamoto, K., 1994, The Dartnell Marketing Manager's Handbook. Levy, S. J., Frerichs, G. R. & Gordon, H. L. (eds.). The Dartnell Corporation

Research output: Chapter in Book/Report/Conference proceedingChapter

Linear Constraints in Correspondence Analysis

Böckenholt, U., Takane, Y. & Bockenholt, U., 1994, Correspondence Analysis in the Social Sciences: Recent Developments and Applications. Greenacre, M. & Blasius, J. (eds.). Academic Press, p. 112-127

Research output: Chapter in Book/Report/Conference proceedingChapter

The Calculus of Service Quality and Customer Satisfaction: Theoretical and Empirical Differentiation and Integration: Volume 3

Grayson, K., 1994, Advances in Services Marketing and Management: Research and Practive: Volume 3. Greenwich, CT: JAI Press, p. 1-67

Research output: Chapter in Book/Report/Conference proceedingChapter

194 Scopus citations
1993

Applications of Thurstonian models to ranking data

Bockenholt, U., 1993, Probability Models and Statistical Analyses for Ranking Data. New York: Springer, p. 157-172

Research output: Chapter in Book/Report/Conference proceedingChapter

Experimental design: Generalization and Theoretical Explanation

Sternthal, B. & Calder, B., 1993, Principles of Marketing Research. Blackwell, p. 195-220

Research output: Chapter in Book/Report/Conference proceedingChapter

Qualitative marketing research

Calder, B., 1993, Principles of Marketing Research. Blackwell

Research output: Chapter in Book/Report/Conference proceedingChapter

1992

Multivariate Models of Preference and Choice

Böckenholt, U. & Bockenholt, U., 1992, Multidimensional Models of Perception and Cognition. Ashby, F. G. (ed.). Hillsdale: Lawrence Erlbaum, p. 89-113

Research output: Chapter in Book/Report/Conference proceedingChapter

1989

Emotional Advertising Appeals

Calder, B. J. & Gruder, C. L., 1989, Cognitive and Affective Responses to Advertising. Cafferata, P. & Tybout, A. M. (eds.). Lexington Books

Research output: Chapter in Book/Report/Conference proceedingChapter

Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries

Kotler, P., 1989, Business in the Conemporary World. p. 86-97

Research output: Chapter in Book/Report/Conference proceedingChapter

Interpretive, Qualitative, and Traditional Scientific Emprical Consumer Behavior Research

Calder, B., 1989, Interpretive Consumer Research. Provo, UT: Association for Consumer Research

Research output: Chapter in Book/Report/Conference proceedingChapter

1988

A multivariate extension of probabilistic choice models

Bockenholt, U., 1988, The Many Faces of Multivariate Analysis. Groningen: RION, p. 240-253

Research output: Chapter in Book/Report/Conference proceedingChapter

Multivariate analysis of choice behavior

Bockenholt, U., 1988, Classification and Related Methods of Data Analysis. Amsterdam: North-Holland, p. 413-420

Research output: Chapter in Book/Report/Conference proceedingChapter

Pricing and the Role of Information in Markets

Coughlan, A. T., 1988, Issues in Pricing: Theory and Research. Lexington Books

Research output: Chapter in Book/Report/Conference proceedingChapter

The Convenience Store: Past Developments and Future Prospects

Kotler, P., 1988, Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander. Nevett, T. & Fullerton, R. A. (eds.). Lexington Books, p. 163-175

Research output: Chapter in Book/Report/Conference proceedingChapter

The Potential Contributions of Marketing Thinking to Economic Development

Kotler, P., 1988, Marketing and Development: Toward Broader Dimensions. JAI Press, p. 1-10

Research output: Chapter in Book/Report/Conference proceedingChapter

1987

Broadening the Concept of Marketing Still Further: The Megamarketing Concept

Kotler, P., 1987, Contemporary Views on Marketing Practice. Lexington Books, p. 3-18

Research output: Chapter in Book/Report/Conference proceedingChapter

Humanistic Marketing: Beyond the Marketing Concept

Kotler, P., 1987, Philosophical and Radical Thought in Marketing. Firat, A. F., Dholakia, N. & Bagozzi, R. P. (eds.). Lexington Books, p. 271-288

Research output: Chapter in Book/Report/Conference proceedingChapter

Semiotics of Person and Nation Marketing

Kotler, P., 1987, Marketing and Semiotics: New Directions in the Study of Signs for Sale. Umiker-Sebeok, J. (ed.). Mouton de Gruyter, p. 3-12

Research output: Chapter in Book/Report/Conference proceedingChapter

1986

Toward a Better Understanding of Distribution Channel Working Relationships

Anderson, J., 1986, Industrial Marketing: A German‑American Perspective. Berlin: Springer-Verlag, p. 320-336

Research output: Chapter in Book/Report/Conference proceedingChapter

1985

Japanese Strategic Marketing: An Overview

Kotler, P., 1985, Strategic Marketing and Management. New York: John Wiley & Sons, p. 441-451

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategic Marketing: A New Methodology

LaTour, S. A. & Calder, B. J., 1985, Freestanding Emergency Centers: A Guide to Planning, Organization, and Management. Friend, P. M. & Shiver, J. M. (eds.). Aspen Systems Corp.

Research output: Chapter in Book/Report/Conference proceedingChapter