Research Output

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Chapter
2008

The Integration of Advertising and Media Content: Ethical and Practical Considerations

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 266-281

Research output: Chapter in Book/Report/Conference proceedingChapter

The persuasive power of regulatory fit

Lee, A. Y. & Tory Higgins, E., Dec 16 2008, Social Psychology of Consumer Behavior. Psychology Press, p. 319-333 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

39 Scopus citations

Translating Experience into Engagement

Calder, B. & Malthouse, E. C., 2008, Looking to the Future of Modern Media Management. Scholz, C. & Eisenbeis, U. (eds.). p. 115-122 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Twisted Pair: Counterfactual Thinking and the Hindsight Bias

Roese, N. J., Jan 14 2008, Blackwell Handbook of Judgment and Decision Making. Blackwell Publishing Ltd, p. 258-273 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations
2009

Creating Superior Customer Value in a Connected World

Sawhney, M. S., 2009, Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage. Jossey-Bass

Research output: Chapter in Book/Report/Conference proceedingChapter

Cross-Cultural Issues in Consumer Behavior: Frontiers of social psychology

Shavitt, S., Lee, A. Y. & Torelli, C. J., 2009, Social psychology of consumer behavior: Frontiers of social psychology. Wänke, M. (ed.). New York: Psychology Press, p. 228-250

Research output: Chapter in Book/Report/Conference proceedingChapter

Culture through the lens of self-regulatory orientations

Lee, A. Y. & Semin, G. R., Jan 25 2009, Understanding Culture: Theory, Research, and Application. Psychology Press, p. 299-309 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations

From Goal Activation to Action: How Does Preference and Use of Knowledge Intervene?

Markman, A. B., Brendl, C. M. & Kim, K., 2009, Oxford handbook of human action. Morsella, E., Bargh, J. A. & Gollwitzer, P. M. (eds.). Oxford University Press, p. 328-349

Research output: Chapter in Book/Report/Conference proceedingChapter

Innovation Management in Large Corporations

Wolcott II, R. C. & Lippitz, M. J., 2009, The Handbook of Technology Management: Core Concepts, Financial Tools and Techniques, Operations and Innovation Management . Bidgoli, H. (ed.). John Wiley & Sons, Inc., Vol. 1. p. 978-988 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Leveraging Media-Advertising Experiential Congruence

Malthouse, E. C. & Calder, B. J., 2009, Advertising Research: Message, Medium and Context. De Pelsmacker, P. & Dens, N. (eds.). Antwrpen: Garant Publishers, p. 259-270 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Engagement

Calder, B. & Malthouse, E. C., 2009, Medien im Marketing: Optionen der Unternehmenskommunikation. Groppel-Klein, A. & Germelmann, C. (eds.). Gabler, p. 253-292

Research output: Chapter in Book/Report/Conference proceedingChapter

Modeling Preference Data

Maydeu, A. & Bockenholt, U., 2009, The SAGE Handbook of Quantitative Methods in Psychology. Millsap, R. E. & Maydeu-Olivares, A. (eds.). Thousand Oaks, CA: Sage Publications, p. 264-282 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Price cues and customer price knowledge

Anderson, E. T. & Simester, D. I., Dec 1 2009, Handbook of Pricing Research in Marketing. Edward Elgar Publishing Ltd., p. 150-166 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
2010

Advertising Strategy

Rucker, D. D. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 209-231 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand-Led Innovation

Calder, B., 2010, Kellogg on Marketing. wiley, p. 332-347

Research output: Chapter in Book/Report/Conference proceedingChapter

Calorie Estimation Biases in Consumer Choice

Chernev, A. & Chandon, P., 2010, Leveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge. Vatra, R., Keller, P. A. & Strecher, V. J. (eds.). Armonk, NY: M.E. Sharpe

Research output: Chapter in Book/Report/Conference proceedingChapter

Creating and Managing Brands

Tybout, A. M. & Carpenter, G. S., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M., Calder, B. J. & Kotler, P. (eds.). 2nd ed. John Wiley & Sons, p. 112-142 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Creating Customers and Shaping the Competitive Game

Carpenter, G., 2010, Kellogg on Marketing. John Wiley & Sons, p. 3-25

Research output: Chapter in Book/Report/Conference proceedingChapter

Creating Superior Value By Managing the Marketing-Operations Management Interface

Coughlan, A. T. & Shulman, J. D., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). John Wiley & Sons, Inc., p. 393-408 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Developing a Compelling Brand Positioning

Tybout, A. M. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 73-91 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Goal-Driven Marketing Research: The Answer to a Shrinking Budget

Lee, A. Y., 2010, Kellogg on Marketing. John Wiley & Sons, p. 361-372

Research output: Chapter in Book/Report/Conference proceedingChapter

Identifying Market Segments and Selecting Targets

Tybout, A. M. & Grayson, K. A., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. Hoboken, NJ: John Wiley & Sons, p. 26-55 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Internet channel conflict: Problems and solutions

Anderson, E. T., Simester, D. & Zettelmeyer, F., Dec 1 2010, Review of Marketing Research. Malhotra, N. (ed.). p. 63-92 30 p. (Review of Marketing Research; vol. 7).

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Managing Product Assortments: Insights from Consumer Psychology

Hamilton, R. & Chernev, A. C., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. Hoboken, NJ: John Wiley & Sons, p. 348-360 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Channel Design and Management

Coughlan, A. T., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). John Wiley & Sons, p. 232-257

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Research and Understanding Consumers

Calder, B., 2010, Kellogg on Marketing. wiley, p. 56-72

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing to Consumers at the Bottom of the Pyramid

Calder, B., 2010, Kellogg on Marketing. wiley, p. 287-306

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Concepts

Calder, B., 2010, Medill on Media Engagement. Hampton Press, p. 21-30

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Placement Versus Advertising Execution: Cutting Edge International Research

Malthouse, E. C. & Calder, B., 2010, EAA Advances in Advertising Research: Cutting Edge International Research. Terlutter, R., Diehl, S. & Okazaki, S. (eds.). Gabler

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations

Mexico

Delgado, M. & Calder, B. J., Dec 8 2010, Latin American Business Cultures. Palgrave Macmillan, p. 163-190 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Pricing for Profit

Krishnamurthi, L., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). John Wiley & Sons, p. 182-208

Research output: Chapter in Book/Report/Conference proceedingChapter

The marketing consultant

Spekman, R. & Kotler, P., Oct 4 2010, Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts. Routledge Taylor & Francis Group, p. 127-150 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The New Influence of Social Media

Krishnamurthi, L., 2010, Kellogg on Marketing. John Wiley & Sons, p. 307-318

Research output: Chapter in Book/Report/Conference proceedingChapter

Writing a Brand Positioning Statement and Translating It into Brand Design

Calder, B., 2010, Kellogg on Marketing. wiley, p. 92-111

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

A Framework for Creating Value Propositions

Anderson, J. & Carpenter, G. S., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. & Malhotra, N. K. (eds.). West Sussex, UK: John Wiley & Sons, Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

Design thinking, demarketing and behavioral economics: Fostering interdisciplinary growth in social marketing

Lefebvre, R. C. & Kotler, P., Jan 1 2011, The SAGE Handbook of Social Marketing. SAGE Publications Inc., p. 80-94 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations

Metacognition: Methods to Assess Primary versus Secondary Cognition

Rucker, D. D., Briñol, P. & Petty, R., 2011, Cognitive Methods in Social Psychology. Klauer, K. C., Voss, A. & Stahl, C. (eds.). New York: Guilford Press, p. 236-264 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

On Imagery and Projecting Thoughts

Cerf, M., 2011, Seeing with Eyes Closed. Abbushi, A., Franke, I. & Mommenejad, I. (eds.). Berlin: Association of Neuroesthetics, p. 50-55 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Philip Kotler's contributions to marketing theory and practice

Kotler, P., 2011, Review of Marketing Research: Special Issue - Marketing Legends. Malhotra, N. (ed.). p. 87-120 34 p. (Review of Marketing Research; vol. 8).

Research output: Chapter in Book/Report/Conference proceedingChapter

17 Scopus citations

Studying consciousness using direct recording from single neurons in the human brain

Cerf, M. & Mackay, M., Dec 1 2011, Characterizing Consciousness: From Cognition to the Clinic. Dehaene, S. & Christen, Y. (eds.). p. 133-146 14 p. (Research and Perspectives in Neurosciences; vol. 18).

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
2012

Advertising strategy: Consumer mindsets and message alignment

Rucker, D., Jan 1 2012, Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., p. 186-197 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations

Branding in B2B firms

Keller, K. L. & Kotler, P., 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 208-225 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations

Kotler's Simulation Modeling

Krishnamurthi, L., 2012, Legends in Marketing: Philip Kotler. Blattberg, R. C. (ed.). Sage Publishing, Vol. 2: Analytical Marketing. p. 385-390 5 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Late-mover strategies

Shankar, V. & Carpenter, G. S., Jan 1 2012, Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., p. 362-375 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Let's Not Make a Deal: An Empirical Study of Decision Making in Unsuccessful Settlement Negotiations

Kiser, R. L., Asher, M. A. & McShane, B. B., 2012, Reprinted in Foundations of Dispute Resolution. Menkel-Meadow, C. (ed.). Aldershot, UK: Ashgate Publishing Ltd., Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

Metacognitive theory in consumer research

Rucker, D. D. & Tormala, Z. L., Jan 1 2012, Social Metacognition. Taylor and Francis, p. 303-321 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations

Sales force compensation: Research insights and research potential

Coughlan, A. T. & Joseph, K., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 473-495 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations

The Mechanics of Imagination: Automaticity and Control in Counterfactual Thinking

Roese, N. J., Sanna, L. J. & Galinsky, A. D., Mar 22 2012, The New Unconscious. Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingChapter

The psychology of giving: Small interventions that make a difference

Labroo, A. A., Jan 1 2012, Flux: What Marketing Managers Need to Navigate the New Environment. University of Toronto Press, p. 261-279 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013

Branding and the psychology of consumer behavior

Calder, B. J., Dec 1 2013, Psychology of Branding. Nova Science Publishers, Inc., p. 3-13 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations