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Nominal Categories Model

Bock, R. D. & Bockenholt, U., Jan 1 2004, Encyclopedia of Social Measurement. Elsevier Inc, p. 851-858 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

On Imagery and Projecting Thoughts

Cerf, M., 2011, Seeing with Eyes Closed. Abbushi, A., Franke, I. & Mommenejad, I. (eds.). Berlin: Association of Neuroesthetics, p. 50-55 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Philip Kotler's contributions to marketing theory and practice

Kotler, P., 2011, Review of Marketing Research: Special Issue - Marketing Legends. Malhotra, N. (ed.). p. 87-120 34 p. (Review of Marketing Research; vol. 8).

Research output: Chapter in Book/Report/Conference proceedingChapter

17 Scopus citations

Political Marketing--Generating Effective Candidates, Campaigns, and Causes

Kotler, P., 1999, Handbook of Political Marketing. Sage Publications, p. 3-18

Research output: Chapter in Book/Report/Conference proceedingChapter

Postfazione: Il prossimo passo del marketing in Rete: l'attivazione del Collaborative Marketing

Sawhney, M. S., 2002, Marketing in Rete. McGraw Hill

Research output: Chapter in Book/Report/Conference proceedingChapter

Power: Past Findings, Present Considerations, and Future Directions

Galinsky, A. D., Rucker, D. D. & Magee, J. C., 2015, APA Handbook of Personality and Social Psychology. Mikulincer, M. & Shaver, P. R. (eds.). Washington, DC: American Psychological Association, Vol. 3: Interpersonal Relationships. p. 421-460 40 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Power and consumer behavior

Rucker, D. & Galinsky, A. D., Jan 1 2015, The Cambridge Handbook of Consumer Psychology. Cambridge University Press, p. 209-331 123 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Preface

Tybout, A. M. & Calkins, T., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. xi-xvi 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Price cues and customer price knowledge

Anderson, E. T. & Simester, D. I., Dec 1 2009, Handbook of Pricing Research in Marketing. Edward Elgar Publishing Ltd., p. 150-166 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations

Pricing and the Role of Information in Markets

Coughlan, A. T., 1988, Issues in Pricing: Theory and Research. Lexington Books

Research output: Chapter in Book/Report/Conference proceedingChapter

Pricing for Profit

Krishnamurthi, L., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). John Wiley & Sons, p. 182-208

Research output: Chapter in Book/Report/Conference proceedingChapter

Pricing Strategies and Tactics

Krishnamurthi, L., 2001, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Psychological Biases in Counterfactual Thinking

Roese, N., 1996, Counterfactual Thought Experiments in World Politics: Logical, Methodological, and Psychological Perspectives. Princeton: Princeton University Press, p. 296-300

Research output: Chapter in Book/Report/Conference proceedingChapter

Psychometrics: Preference Models with Latent Variables

Bockenholt, U., Mar 26 2015, International Encyclopedia of the Social & Behavioral Sciences: Second Edition. Elsevier Inc., p. 440-444 5 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Qualitative marketing research

Calder, B., 1993, Principles of Marketing Research. Blackwell

Research output: Chapter in Book/Report/Conference proceedingChapter

Quantitative Analysis in Marketing Research

Kotler, P., 1965, Reflections on Progress in Marketing. Smith, L. G. (ed.). The Association, p. 651-663

Research output: Chapter in Book/Report/Conference proceedingChapter

Relationship Branding and CRM

Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 150-168

Research output: Chapter in Book/Report/Conference proceedingChapter

Relative deprivation and counterfactual thinking: Specification, development, and integration

Roese, N., 2002, Relative deprivation: Specification, development, and integration. New York: Cambridge University Press, p. 265-287

Research output: Chapter in Book/Report/Conference proceedingChapter

Resistance to Persuasion: An Attitude Strength Perspective: The Yin and Yang of Scientific Progress

Petty, R. E., Tormala, Z. L. & Rucker, D. D., 2004, Perspectivism in Social Psychology: The Yin and Yang of Scientific Progress. Jost, J. T., Banaji, M. R. & Prentice, D. A. (eds.). Washington, D.C.: American Psychology Association

Research output: Chapter in Book/Report/Conference proceedingChapter

Rethinking Message Strategies: The Difference between Thin and Thick Slicing

Lee, A. Y., 2008, Kellogg on Advertising and Media. Calder, B. J. (ed.). John Wiley & Sons, p. 139-158

Research output: Chapter in Book/Report/Conference proceedingChapter

Sales force compensation: Research insights and research potential

Coughlan, A. T. & Joseph, K., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 473-495 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations

Scaling from Prototype to Production: A Managed Process for Commercial Offerings

Conley, J. G. & Wolcott II, R. C., 2007, Scale Up in Education. Schneider, B. & McDonald, S-K. (eds.). Rowman & Littlefield Publishers, Inc, Vol. 1: Ideas in Principle. p. 103-122 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Segmentation and Targeting

Sternthal, B. & Tybout, A. M., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 3-30 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Semiotics of Person and Nation Marketing

Kotler, P., 1987, Marketing and Semiotics: New Directions in the Study of Signs for Sale. Umiker-Sebeok, J. (ed.). Mouton de Gruyter, p. 3-12

Research output: Chapter in Book/Report/Conference proceedingChapter

Shopping with Charles Peirce: From sign meaning to sign degeneracy in the marketplace

Grayson, K., Dec 14 2017, Canonical Authors in Consumption Theory. Taylor and Francis, p. 167-176 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Social Psychological Foundations of Social Marketing

Rucker, D. D., Petty, R. E. & Briñol, P., 2014, The Handbook of Persuasion and Social Marketing. Stewart, D. W. (ed.). Praeger Publishers, p. 27-60 34 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Some ways in which positive affect facilitates decision making

Labroo, A. & Isen, A. M., 2003, Emerging Perspectives on Devision Research. Schneider, S. L. & Shanteau, J. R. (eds.). NY: Cambrigde, p. 365-393

Research output: Chapter in Book/Report/Conference proceedingChapter

Sources and Dimensions of Trust in Service Relationships

Johnson, D. S. & Grayson, K., 2000, Handbook of Services Marketing & Management. Swartz, T. A. & Iacobucci, D. (eds.). Sage Publications, p. 357-370

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategic Customer Management

Chernev, A., Dec 5 2007, Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders. John Wiley and Sons, p. 597-615 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategic Marketing: A New Methodology

LaTour, S. A. & Calder, B. J., 1985, Freestanding Emergency Centers: A Guide to Planning, Organization, and Management. Friend, P. M. & Shiver, J. M. (eds.). Aspen Systems Corp.

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategies for Viral Marketing

Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 90-134

Research output: Chapter in Book/Report/Conference proceedingChapter

Structural Role Analysis of Organizational Buying: A Preliminary Investigation

Calder, B. J., 1977, Consumer and Industrial Buying Behavior. Woodside, A. G., Sheth, J. N. & Bennett, P. D. (eds.). North-Holland

Research output: Chapter in Book/Report/Conference proceedingChapter

Structuring creativity: Creative templates in negotiation

Goldenberg, J., Nir, D. & Maoz, E. M., Sep 2 2005, Creativity and Innovation in Organizational Teams. Lawrence Erlbaum Associates, p. 43-65 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Studying consciousness using direct recording from single neurons in the human brain

Cerf, M. & Mackay, M., Dec 1 2011, Characterizing Consciousness: From Cognition to the Clinic. Dehaene, S. & Christen, Y. (eds.). p. 133-146 14 p. (Research and Perspectives in Neurosciences; vol. 18).

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Studying Thoughts and Deliberations Using Single Neuron Recordings in Humans

Cerf, M., Gelbard-Sagiv, H. & Fried, I., 2014, Single Neuron Studies of the Human Brain: Probing Cognition. Fried, I., Rutishauser, U., Cerf, M. & Kreiman, G. (eds.). MIT Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Subjective Experience and the Effect of Sample Size on Likelihood Judgments

Brendl, C. M., 2000, The Message Within: The Role of Subjective Experience in Social Cognition and Behavior. Psychology Press, p. 69-87

Research output: Chapter in Book/Report/Conference proceedingChapter

Text analysis in consumer research: An overview and tutorial

Rocklage, M. D. & Rucker, D. D., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 385-402 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Agentic–Communal Model of Advantage and Disadvantage: How Inequality Produces Similarities in the Psychology of Power, Social Class, Gender, and Race

Rucker, D. D., Galinsky, A. D. & Magee, J. C., 2018, Advances in Experimental Social Psychology. Olson, J. M. (ed.). Academic Press Inc, p. 71-125 55 p. (Advances in Experimental Social Psychology; vol. 58).

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations

The Calculus of Service Quality and Customer Satisfaction: Theoretical and Empirical Differentiation and Integration: Volume 3

Grayson, K., 1994, Advances in Services Marketing and Management: Research and Practive: Volume 3. Greenwich, CT: JAI Press, p. 1-67

Research output: Chapter in Book/Report/Conference proceedingChapter

195 Scopus citations

The Convenience Store: Past Developments and Future Prospects

Kotler, P., 1988, Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander. Nevett, T. & Fullerton, R. A. (eds.). Lexington Books, p. 163-175

Research output: Chapter in Book/Report/Conference proceedingChapter

The Crossroads of Affect and Cognition: Counterfactuals as Compensatory Cognition: The Princeton Symposium on the Legacy and Future of Social Cognition

Roese, N., 2001, Cognitive Social Psychology: The Princeton Symposium on the Legacy and Future of Social Cognition. Mahwah, NJ: Erlbaum, p. 307-316

Research output: Chapter in Book/Report/Conference proceedingChapter

The Dangers and Opportunities of Playful Consumption

Grayson, K., 1999, Consumer Value. New York: Routledge, p. 105-125

Research output: Chapter in Book/Report/Conference proceedingChapter

The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving

Lee, A. Y-K. & Williams Bradford, T., 2015, Handbook of Culture and Consumer Behavior. Ng, S. & Lee, A. Y. (eds.). Oxford University Press, Inc.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Elaboration Likelihood Model of Persuasion

Petty, R. E., Rucker, D. D., Gizer, G. Y. & Cacioppo, J. T., 2004, Perspectives on Persuasion, Social Influence and Compliance Gaining. Seiter, J. S. & Gass, R. H. (eds.). Boston: Allyn & Bacon, p. 65-89

Research output: Chapter in Book/Report/Conference proceedingChapter

The Functional Theory of Counterfactual Thinking: New Evidence, New Challenges, New Insights

Roese, N. & Epstude, K., Jan 1 2017, Advances in Experimental Social Psychology. Academic Press Inc., p. 1-79 79 p. (Advances in Experimental Social Psychology; vol. 56).

Research output: Chapter in Book/Report/Conference proceedingChapter

43 Scopus citations

The Future of Online Advertising

Calder, B. J., 2007, The Online Advertising Playbook: Proven Strategies and tested Tactics from the Advertising Research Foundation. Plummer, J., Rappaport, S., Hall, T. & Barocci, R. (eds.). Hoboken, NJ: John Wiley & Sons, Inc.

Research output: Chapter in Book/Report/Conference proceedingChapter

The icons of consumer research: Using signs to represent consumers’ reality

Grayson, K., Jan 1 2003, Representing Consumers: Voices, Views and Visions. Taylor and Francis, p. 27-43 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations

The icons of consumer research: Using signs to represent consumers' reality

Grayson, K., 1998, Representing Consumers: Voices, Views and Visions. New York: Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

The Impact of Published Conference Proceedings on Marketing and Consumer Research

Anderson, J., 1984, Advances in Consumer Research. Ann Arbor, MI: Association for Consumer Research, p. 133-136

Research output: Chapter in Book/Report/Conference proceedingChapter

The influence of goals on value and choice

Markman, A. B. & Brendl, C. M., 2000, Psychology of Learning and Motivation - Advances in Research and Theory. Academic Press Inc, p. 97-128 32 p. (Psychology of Learning and Motivation - Advances in Research and Theory; vol. 39).

Research output: Chapter in Book/Report/Conference proceedingChapter

91 Scopus citations