Research Output

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Foreword/postscript
2014

Foreword

Kotler, P., Jan 1 2014, Marketing in Developing Countries. Taylor and Francis, p. viii-x

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

2012

Foreword

Kotler, P., Jan 1 2012, Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., p. xix_xx

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Introduction

Shankar, V. & Carpenter, G. S., Jan 1 2012, Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., p. 1-6 6 p.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

2011

Foreword

Kotler, P. & Lee, N. R., Jan 1 2011, The SAGE Handbook of Social Marketing. SAGE Publications Inc., p. xxiii

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

2007

Introduction

Kotler, P., Dec 5 2007, Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders. John Wiley and Sons, p. 453-455 3 p.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript