Research Output

Filter
Paper
2009

Brand Saturation in Consumer Choice

Chernev, A. C. & Gal, D., 2009, p. 90-92. 3 p.

Research output: Contribution to conferencePaper

Find and Keep or Keep Looking and Weep: Satisficing and Maximizing Strategies in Consumer Choice

Brough, A. R. & Chernev, A. C., 2009, p. 138-139. 2 p.

Research output: Contribution to conferencePaper

Self-Expression and Brand Identity in Consumer Choice

Chernev, A. C., 2009.

Research output: Contribution to conferencePaper

The Moderating Role of Browsing and Buying Goals in Consumers’ Formation of Retailer Price Images

Hamilton, R. & Chernev, A. C., 2009, p. 36-37. 2 p.

Research output: Contribution to conferencePaper

1998

Two blind men and the elephant: A cross-functional approach to designing product line extensions with component sharing

Ramdas, K. & Sawhney, M., Jan 1 1998, p. [d]236-241.

Research output: Contribution to conferencePaper