Research Output

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Article
1961

Usefulness of Higher Math Just Dawning on Untrained Managers

Kotler, P., Jan 1 1961, In : Business & Society. 1, 2, p. 18-22 5 p.

Research output: Contribution to journalArticle

1962

Elements in a Theory of Growth Stock Valuation

Kotler, P., 1962, In : Financial Analysis Journal. 18, p. 35-38

Research output: Contribution to journalArticle

1963

The Use of Mathematical Models in Marketing

Kotler, P., 1963, In : The Journal of Marketing. 27, p. 31-41

Research output: Contribution to journalArticle

1964

Marketing Mix Decisions for New Products

Kotler, P., Feb 1964, In : Journal of Marketing Research. 1, p. 43-49

Research output: Contribution to journalArticle

Toward an Explicit Model for Media Selection

Kotler, P., 1964, In : Journal of Advertising Research. 4, p. 34-41

Research output: Contribution to journalArticle

1965

Behavioral Models for Analyzing Buyers

Kotler, P., Oct 1965, In : The Journal of Marketing. 29, p. 37-45

Research output: Contribution to journalArticle

Competitive Strategies for New Product Marketing over the Life Cycle

Kotler, P., Dec 1965, In : Management Science. 12, p. B104-B119

Research output: Contribution to journalArticle

Diagnosing the Marketing Takeover

Kotler, P., Dec 1965, In : Harvard Business Review. 43, p. 70-72

Research output: Contribution to journalArticle

Phasing Out Weak Products

Kotler, P., 1965, In : Harvard Business Review. 43, p. 107-118

Research output: Contribution to journalArticle

The Competitive Marketing Simulator - A New Management Tool

Kotler, P., 1965, In : California Management Review. 7, p. 49-60

Research output: Contribution to journalArticle

1966

A design for the Firm's marketing nerve center

Kotler, P., Jan 1 1966, In : Business Horizons. 9, 3, p. 63-74 12 p.

Research output: Contribution to journalArticle

34 Scopus citations

Computerized Media Selection: Some Notes on the State of the Art

Kotler, P., Jan 1966, In : Occasional Papers in Advertising. 1, p. 45-52

Research output: Contribution to journalArticle

1967

Operations Research in Marketing

Kotler, P., 1967, In : Harvard Business Review. 45

Research output: Contribution to journalArticle

1969

Beyond Marketing: The Furthering Concept

Levy, S. J. & Kotler, P., 1969, In : California Management Review. 12, p. 67-73

Research output: Contribution to journalArticle

Broadening the concept of marketing.

Kotler, P. & Levy, S. J., Jan 1969, In : Journal of marketing. 33, 1, p. 10-15 6 p.

Research output: Contribution to journalArticle

954 Scopus citations

The social psychological status of reward

Melson, W. H., Calder, B. J. & Insko, C. A., Oct 1969, In : Psychonomic Science. 17, 4, p. 240-242 3 p.

Research output: Contribution to journalArticle

1 Scopus citations
1970

A guide to gathering expert estimates The treatment of unscientific data

Kotler, P., Jan 1 1970, In : Business Horizons. 13, 5, p. 79-87 9 p.

Research output: Contribution to journalArticle

12 Scopus citations

Corporate Models: Better Marketing Plans

Kotler, P., Aug 1970, In : Harvard Business Review. 48, p. 135-149

Research output: Contribution to journalArticle

Demand characteristics and three conceptions of the frequently deceived subject

Cook, T. D., Bean, J. R., Calder, B. J., Frey, R., Krovetz, M. L. & Reisman, S. R., Mar 1970, In : Journal of Personality and Social Psychology. 14, p. 185-194

Research output: Contribution to journalArticle

35 Scopus citations

Marketing Simulations: Review and Prospects

Kotler, P. & Schultz, R. L., 1970, In : The Journal of Business. 43, p. 237-295

Research output: Contribution to journalArticle

Pupil dilation: What does it measure?

Hensel, J., Blackwell, R. & Sternthal, B., 1970, In : Journal of Advertising Research. 10, p. 15-19

Research output: Contribution to journalArticle

The Future of the Computer in Marketing

Kotler, P., Jan 1970, In : The Journal of Marketing. 34, p. 11-14

Research output: Contribution to journalArticle

1971

Demarketing, yes, demarketing

Kotler, P. & Levy, S. J., 1971, In : Harvard Business Review. 79, p. 74-80

Research output: Contribution to journalArticle

17 Scopus citations

Social marketing: an approach to planned social change.

Kotler, P. & Zaltman, G., Jan 1 1971, In : Journal of Marketing. 35, 3, p. 3-12 10 p.

Research output: Contribution to journalArticle

1104 Scopus citations

The Elements of Social Action

Kotler, P., 1971, In : American Behavioral Scientist. 14, p. 691-717

Research output: Contribution to journalArticle

10 Scopus citations
1972

A Generic Concept of Marketing

Kotler, P., Apr 1972, In : The Journal of Marketing. 36, p. 46-54

Research output: Contribution to journalArticle

The effect of overlearning on retention

Craig, C. S., Sternthal, B. & Olshan, K., Jul 1972, In : Journal of General Psychology. 87, p. 85-94

Research output: Contribution to journalArticle

What Consumerism Means to Marketers

Kotler, P., 1972, In : Harvard Business Review. 50, p. 48-57

Research output: Contribution to journalArticle

1973

Attitude change and attitude attribution: Effects of incentive, choice, and consequences

Calder, B. J., Ross, M. & Insko, C. A., Jan 1 1973, In : Journal of personality and social psychology. 25, 1, p. 84-99 16 p.

Research output: Contribution to journalArticle

40 Scopus citations

Buying Is Marketing Too!

Kotler, P. & Levy, S. J., Jan 1973, In : The Journal of Marketing. 37, p. 54-59

Research output: Contribution to journalArticle

Humor in Advertising

Sternthal, B. & Craig, C. S., Oct 1973, In : The Journal of Marketing. 37, p. 12-18

Research output: Contribution to journalArticle

It's Time to Cut Down on Advertising Waste

Kotler, P., Allvine, F. C. & Bloom, P. N., 1973, In : Business and Society Review. p. 9-18

Research output: Contribution to journalArticle

Managing Conflict in Distribution Channels: A Laboratory Study

Stern, L. W., Sternthal, B. & Craig, C. S., May 1973, In : Journal of Marketing Research. 10, p. 169-179

Research output: Contribution to journalArticle

The Major Tasks of Marketing Management

Kotler, P., Oct 1973, In : The Journal of Marketing. 37, p. 42-49

Research output: Contribution to journalArticle

1974

Atmospherics as a Marketing Tool

Kotler, P., 1974, In : Journal of Retailing. 49, p. 48-64

Research output: Contribution to journalArticle

Ethics in Marketing Research: Their Practical Relevance

Tybout, A. M. & Zaltman, G., Nov 1974, In : Journal of Marketing Research. 11, p. 357-368

Research output: Contribution to journalArticle

Fear Appeals: Revisited and Revised

Sternthal, B. & Craig, C. S., Dec 1974, In : Journal of Consumer Research. 1, p. 22-34

Research output: Contribution to journalArticle

Informational cues and attributions based on role behavior

Calder, B. J., Jan 1 1974, In : Journal of Experimental Social Psychology. 10, 2, p. 121-125 5 p.

Research output: Contribution to journalArticle

5 Scopus citations

Marketing during Periods of Shortage

Kotler, P., Jul 1974, In : The Journal of Marketing. 38, p. 20-29

Research output: Contribution to journalArticle

The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

Calder, B. J., Insko, C. A. & Yandell, B., Jan 1 1974, In : Journal of Applied Social Psychology. 4, 1, p. 62-93 32 p.

Research output: Contribution to journalArticle

82 Scopus citations
1975

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Tybout, A. M. & Zaltman, G., May 1975, In : Journal of Marketing Research. 12, p. 234-237

Research output: Contribution to journalArticle

Children's consumer information processing

Calder, B., Robertson, T. S. & Rossiter, J. R., Jan 1 1975, In : Communication Research. 2, 3, p. 307-316 10 p.

Research output: Contribution to journalArticle

7 Scopus citations

Interaction of intrinsic and extrinsic motivation: Some methodological notes

Calder, B. J. & Staw, B. M., Jan 1 1975, In : Journal of personality and social psychology. 31, 1, p. 76-80 5 p.

Research output: Contribution to journalArticle

53 Scopus citations

Self-perception of intrinsic and extrinsic motivation

Calder, B. J. & Staw, B. M., Apr 1 1975, In : Journal of personality and social psychology. 31, 4, p. 599-605 7 p.

Research output: Contribution to journalArticle

257 Scopus citations

STRATEGIC REMARKETING: THE PREFERRED RESPONSE TO SHORTAGES AND INFLATION.

Kotler, P. & Balachandran, V., Jan 1 1975, In : Sloan Manage Rev. 17, 1, p. 1-17 17 p.

Research output: Contribution to journalArticle

5 Scopus citations

Strategies for High Market-Share Companies

Bloom, P. N. & Kotler, P., 1975, In : Harvard Business Review. 53, p. 63-72

Research output: Contribution to journalArticle

Strategies for managing interorganizational conflict: A laboratory paradigm

Stern, L. W., Sternthal, B. & Craig, C. S., Aug 1 1975, In : Journal of Applied Psychology. 60, 4, p. 472-482 11 p.

Research output: Contribution to journalArticle

15 Scopus citations

Third Sector Management - The Role of Marketing

Kotler, P. & Murray, M., Oct 1975, In : Public Administration Review. 35, p. 467-472

Research output: Contribution to journalArticle

1976

Advertising Wearout: An Experimental Analysis

Craig, C. S., Sternthal, B. & Leavitt, C., Nov 1976, In : Journal of Marketing Research. 13, p. 365-372

Research output: Contribution to journalArticle