Research Output

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1983

Competition getting even hotter.

Calder, B. J., Apr 1 1983, In : Modern Healthcare. 13, 4, p. 80-81 2 p.

Research output: Contribution to journalArticle

Poll says most administrators don't fear losses from prospective pay.

Calder, B. J., Feb 1 1983, In : Modern Healthcare. 13, 2

Research output: Contribution to journalArticle

1984

A Model of Distributor's Perspective of Distributor-Manufacturer Working Relationships

Anderson, J. C. & Narus, J. A., 1984, In : The Journal of Marketing. 48, p. 62-74

Research output: Contribution to journalArticle

Augmentation, Single Causation, Discounting, and Minimum Causation in Attributions

Anderson, J. C. & Sivacek, J. M., 1984, In : Basic and Applied Social Psychology. 5, p. 83-93

Research output: Contribution to journalArticle

Design: A Powerful but Neglected Strategic Tool

Kotler, P. & Rath, G. A., 1984, In : Journal of Business Strategy. 5, p. 16-21

Research output: Contribution to journalArticle

196 Scopus citations

Detecting and Explaining the Sleeper Effect

Hannah, D. B. & Sternthal, B., Sep 1984, In : Journal of Consumer Research. 11, p. 632-642

Research output: Contribution to journalArticle

Detecting and Explaining Vividness Effects in Attitudinal Judgments

Kisielius, J. & Sternthal, B., Feb 1984, In : Journal of Marketing Research. 21, p. 54-64

Research output: Contribution to journalArticle

"Dream" Vacations: The Booming Market for Designed Experiences

Kotler, P., 1984, In : The Futurist. 18, p. 7-13

Research output: Contribution to journalArticle

On the Meaning of within-Factor Correlated Measurement Errors

Gerbing, D. W. & Anderson, J. C., 1984, In : Journal of Consumer Research. 11, p. 572-580

Research output: Contribution to journalArticle

Referencing and bias in social interaction

Sandelands, L. E. & Calder, B. J., Apr 1 1984, In : Journal of personality and social psychology. 46, 4, p. 755-762 8 p.

Research output: Contribution to journalArticle

3 Scopus citations
786 Scopus citations
1985

A Comparison of Two Alternate Residual Goodness‑of‑Fit Indices

Anderson, J. C., Gerbing, D. W. & Narayanan, A., 1985, In : Journal of the Market Research Society. 27, p. 283-291

Research output: Contribution to journalArticle

A Model of Marketing Mix, Brand Switching, and Competition

Carpenter, G. S. & Lehmann, D. R., Aug 1985, In : Journal of Marketing Research. 22, p. 318-329

Research output: Contribution to journalArticle

Competition and Cooperation in Marketing Channel Choice: Theory and Applications

Coughlan, A. T., 1985, In : Marketing Science. 4, p. 110-129

Research output: Contribution to journalArticle

Executive compensation, management turnover, and firm performance. An empirical investigation

Coughlan, A. T. & Schmidt, R. M., Jan 1 1985, In : Journal of Accounting and Economics. 7, 1-3, p. 43-66 24 p.

Research output: Contribution to journalArticle

574 Scopus citations

Finding a way through the venture capital maze

Bruno, A. V., Tyebjee, T. T. & Anderson, J. C., Jan 1 1985, In : Business Horizons. 28, 1, p. 12-19 8 p.

Research output: Contribution to journalArticle

2 Scopus citations

Flawed Products: Consumer Responses and Marketer Strategies

Kotler, P. & Mantrala, M. K., 1985, In : Journal of Consumer Marketing. 2, p. 27-36

Research output: Contribution to journalArticle

11 Scopus citations

Strategic Global Marketing: Lessons from the Japanese

Jatusripitak, S., Fahey, L. & Kotler, P., 1985, In : Columbia Journal of World Business. 20, p. 47-53

Research output: Contribution to journalArticle

The Effect of Advertising on Consumer Price Sensitivity

Krishnamurthi, L. & Raj, S. P., May 1985, In : Journal of Marketing Research. 22, p. 119-129

Research output: Contribution to journalArticle

138 Scopus citations

The right kind of business advocacy

Fox, K. F. A. & Calder, B. J., Jan 1 1985, In : Business Horizons. 28, 1, p. 7-11 5 p.

Research output: Contribution to journalArticle

2 Scopus citations

The role and development of marketing in today's health care institution.

Kotler, P., Jan 1 1985, In : Health Care Strategic Management. 3, 1, p. 21-24 4 p.

Research output: Contribution to journalArticle

3 Scopus citations
1986

Creating the Responsive Organization

Kotler, P. & Clark, R. E., 1986, In : Healthcare Forum. 29, p. 26-32

Research output: Contribution to journalArticle

1 Scopus citations

Examining the Vividness Controversy: An Availability-Valence Interpretation

Kisielius, J. & Sternthal, B., Mar 1986, In : Journal of Consumer Research. 12, p. 418-431

Research output: Contribution to journalArticle

Exploratory, Clinical and Interaction Centered Focus Groups

Calder, B. J., 1986, In : Journal of Data Collection. 26, p. 24-28

Research output: Contribution to journalArticle

Global Standardization - Courting Danger

Kotler, P., 1986, In : Journal of Consumer Marketing. 3, p. 13-15

Research output: Contribution to journalArticle

87 Scopus citations

How to set the hospital's marketing report.

Kotler, P., Mar 1 1986, In : Journal of Health Care Marketing. 6, 1, p. 7-12 6 p.

Research output: Contribution to journalArticle

2 Scopus citations

Idea Management

Kotler, P., 1986, In : Healthcare Forum. 29, p. 45-48

Research output: Contribution to journalArticle

Idea management.

Kotler, P., Mar 1 1986, In : Healthcare forum. 29, 2, p. 45-48 4 p.

Research output: Contribution to journalArticle

Industrial distributor selling: The roles of outside and inside sales

Narus, J. A. & Anderson, J. C., Feb 1986, In : Industrial Marketing Management. 15, 1, p. 55-62 8 p.

Research output: Contribution to journalArticle

24 Scopus citations

Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising

Krishnamurthi, L., Narayan, J. & Raj, S. P., Nov 1986, In : Journal of Marketing Research. 23, p. 337-345

Research output: Contribution to journalArticle

Meeting the new competition from Japan and the Far East

Kotler, P., 1986, In : Journal of Global Marketing.

Research output: Contribution to journalArticle

Megamarketing

Kotler, P., 1986, In : Harvard Business Review. 64, p. 117-124

Research output: Contribution to journalArticle

Prosumers: A New Type of Consumer

Kotler, P., 1986, In : The Futurist. 20, p. 24-28

Research output: Contribution to journalArticle

Psychological Effects of Restaurant Meetings on Industrial Buyers

Schurr, P. H. & Calder, B. J., Jan 1986, In : The Journal of Marketing. 50, p. 87-97

Research output: Contribution to journalArticle

Turn Your Industrial Distributors into Partners

Narus, J. A. & Anderson, J. C., 1986, In : Harvard Business Review. 64, p. 66-71

Research output: Contribution to journalArticle

Distribution channel choice in a market with complementary goods

Coughlan, A. T., Jan 1 1987, In : International Journal of Research in Marketing. 4, 2, p. 85-97 13 p.

Research output: Contribution to journalArticle

14 Scopus citations

Distributor contributions to partnerships with manufacturers

Narus, J. A. & Anderson, J. C., Jan 1 1987, In : Business Horizons. 30, 5, p. 34-42 9 p.

Research output: Contribution to journalArticle

48 Scopus citations

Improper solutions in the analysis of covariance structures: Their interpretability and a comparison of alternate respecifications

Gerbing, D. W. & Anderson, J. C., Mar 1 1987, In : Psychometrika. 52, 1, p. 99-111 13 p.

Research output: Contribution to journalArticle

100 Scopus citations

International Market Entry and Expansion Via Independent or Integrated Channels of Distribution

Anderson, E. & Coughlan, A. T., Jan 1987, In : The Journal of Marketing. 51, p. 71-82

Research output: Contribution to journalArticle

Market pioneering and competitive positioning strategy

Carpenter, G. S., Nov 1 1987, In : Annales Des Télécommunications. 42, 11-12, p. 699-709 11 p.

Research output: Contribution to journalArticle

On the Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria

Anderson, J. C., Gerbing, D. W. & Hunter, J. E., Nov 1987, In : Journal of Marketing Research. 24, p. 432-437

Research output: Contribution to journalArticle

Perceptual organization in task performance

Sandelands, L. E. & Calder, B., Jan 1 1987, In : Organizational Behavior and Human Decision Processes. 40, 3, p. 287-306 20 p.

Research output: Contribution to journalArticle

3 Scopus citations