Research Output

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1994

There's No Place Like our Place! The Marketing of Cities

Rein, I., Kotler, P. & Haider, D., Feb 1994, In : Public Management. 76

Research output: Contribution to journalArticle

The statistical properties of the equity estimator: Reply to a rejoinder

Krishnamurthi, L. & Rangaswamy, A., Apr 1994, In : Journal of Business and Economic Statistics. 12, 2, 1 p.

Research output: Contribution to journalArticle

The Statistical Properties of the Equity Estimator: A Reply

Krishnamurthi, L. & Rangaswamy, A., Apr 1994, In : Journal of Business & Economic Statistics. 12, p. 149-153

Research output: Contribution to journalArticle

1995

Accessibility and applicability: Some “Activation Rules” influencing judgment

Higgins, E. T. & Brendl, C. M., Jan 1 1995, In : Journal of Experimental Social Psychology. 31, 3, p. 218-243 26 p.

Research output: Contribution to journalArticle

171 Scopus citations

Capturing the Value of Supplementary Services

Anderson, J. C. & Narus, J. A., 1995, In : Harvard Business Review. 73, p. 75-83

Research output: Contribution to journalArticle

Decomposition of Recurrent Choices into Stochastically Independent Counts

Dzhafarov, E. N. & Böckenholt, U., Mar 1995, In : Journal of Mathematical Psychology. 39, 1, p. 40-56 17 p.

Research output: Contribution to journalArticle

2 Scopus citations

Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer

Iacobucci, D., Ostrom, A. & Grayson, K., 1995, In : Journal of Consumer Psychology. 4, 3, p. 277-303 27 p.

Research output: Contribution to journalArticle

198 Scopus citations

Dynamic and static work-family relationships

Tenbrunsel, A. E., Brett, J., Maoz, E., Stroh, L. K. & Reilly, A. H., Sep 1995, In : Organizational Behavior and Human Decision Processes. 63, 3, p. 233-246 14 p.

Research output: Contribution to journalArticle

86 Scopus citations

Equity Estimation and Assessing Market Response: A Rejoinder

Rangaswamy, A. & Krishnamurthi, L., 1995, In : Journal of Marketing Research. 32, p. 480-485

Research output: Contribution to journalArticle

Introduction to the special issue: Marketing science approaches to distribution channel management

Coughlan, A. T., Jan 1 1995, In : Journal of Retailing. 71, 2, p. 93-95 3 p.

Research output: Contribution to journalArticle

1 Scopus citations

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

Deighton, J. & Grayson, K., Mar 1995, In : Journal of Consumer Research. 21, p. 660-676

Research output: Contribution to journalArticle

Mixture Models for the Analysis of Repeated Count Data

Dujin, M. A. J. V., Böckenholt, U. & Bockenholt, U., 1995, In : Journal of the Royal Statistical Society. 44, p. 473-485

Research output: Contribution to journalArticle

Outcome Controllability and Counterfactual Thinking

Roese, N. J. & Olson, J. M., Jun 1995, In : Personality and Social Psychology Bulletin. 21, p. 620-628

Research output: Contribution to journalArticle

219 Scopus citations

Sensitivity to Varying Gains and Losses: The Role of Self-Discrepancies and Event Framing

Brendl, C. M., Higgins, E. T. & Lemm, K. M., Dec 1995, In : Journal of personality and social psychology. 69, 6, p. 1028-1051 24 p.

Research output: Contribution to journalArticle

81 Scopus citations

The Perceived Funniness of Humorous Stimuli

Olson, J. M. & Roese, N. J., Sep 1995, In : Personality and Social Psychology Bulletin. 21, p. 908-913

Research output: Contribution to journalArticle

The Preconditions and Consequences of Relative Deprivation: Two Field Studies

Olson, J. M., Roese, N. J., Meen, J. & Robertson, D. J., Jun 1995, In : Journal of Applied Social Psychology. 25, p. 944-964

Research output: Contribution to journalArticle

63 Scopus citations

Unique inter-brand effects of price on brand choice

Krishnamurthi, L., Raj, S. P. & Sivakumar, K., Jan 1 1995, In : Journal of Business Research. 34, 1, p. 47-56 10 p.

Research output: Contribution to journalArticle

12 Scopus citations

Using Teams to Manage Collaborative Relationships in Business Markets

Narus, J. A. & Anderson, J. C., 1995, In : Journal of Business-to-Business Marketing. 2, p. 17-46

Research output: Contribution to journalArticle

39 Scopus citations

What Does it Mean for Pastors to Adopt a Market Orientation?

Wrenn, B., Shawchuck, N., Kotler, P. & Rath, G., 1995, In : Journal of Ministry Marketing & Management. 1, p. 5-23

Research output: Contribution to journalArticle

1996

Acquisition and Impact of Consumer Expertise

Maheswaran, D., Sternthal, B. & Gürhan, Z., 1996, In : Journal of Consumer Psychology. 5, 2, p. 115-133 19 p.

Research output: Contribution to journalArticle

22 Scopus citations
5 Scopus citations

A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures

Sawhney, M. S. & Eliashberg, J., Jan 1 1996, In : Marketing Science. 15, 2, p. 113-131 19 p.

Research output: Contribution to journalArticle

276 Scopus citations

A stochastic multidimensional unfolding approach for representing phased decision outcomes

DeSarbo, W. S., Lehmann, D. R., Carpenter, G. & Sinha, I., 1996, In : Psychometrika. 61, p. 485-508

Research output: Contribution to journalArticle

9 Scopus citations

Counterfactuals, causal attributions, and the hindsight bias: A conceptual integration

Roese, N. J. & Olson, J. M., May 1996, In : Journal of Experimental Social Psychology. 32, 3, p. 197-227 31 p.

Research output: Contribution to journalArticle

144 Scopus citations

Crisis in the arts: The marketing response

Scheff, J. & Kotler, P., Jan 1 1996, In : California Management Review. 1, p. 28-52 25 p.

Research output: Contribution to journalArticle

48 Scopus citations

Estimating the Concomitant-Variable Latent-Class Model with the EM Algorithm

Van der Heijden, P. G. M., Dessens, J. & Bockenholt, U., Jan 1 1996, In : Journal of Educational and Behavioral Statistics. 21, 3, p. 215-229 15 p.

Research output: Contribution to journalArticle

28 Scopus citations

How the Arts Can Prosper through Strategic Collaborations

Scheff, J. & Kotler, P., 1996, In : Harvard Business Review. 74, p. 52-62

Research output: Contribution to journalArticle

Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies

Carpenter, G. S. & Nakamoto, K., 1996, In : Journal of Consumer Psychology. 5, 4, p. 325-358 34 p.

Research output: Contribution to journalArticle

15 Scopus citations

Latent change in recurrent choice data

Böckenholt, U. & Langeheine, R., Jan 1 1996, In : Psychometrika. 61, 2, p. 285-301 17 p.

Research output: Contribution to journalArticle

15 Scopus citations

Measuring the dynamic effects of promotions on brand choice

Papatla, P. & Krishnamurthi, L., Feb 1996, In : Journal of Marketing Research. 33, 1, p. 20-35 16 p.

Research output: Contribution to journalArticle

102 Scopus citations

Principles of Judging Valence: What Makes Events Positive or Negative?

Brendl, C. M. & Higgins, E. T., Dec 1 1996, In : Advances in Experimental Social Psychology. 28, C, p. 95-160 66 p.

Research output: Contribution to journalArticle

186 Scopus citations

Rankings, ratings, and the measurement of values: Evidence for the superior validity of ratings

Maio, G. R., Roese, N. J., Seligman, C. & Katz, A., Jan 1 1996, In : Basic and Applied Social Psychology. 18, 2, p. 171-181 11 p.

Research output: Contribution to journalArticle

55 Scopus citations

Relating price sensitivity to retailer promotional variables and pricing policy: An empirical analysis

Shankar, V. & Krishnamurthi, L., Sep 1 1996, In : Journal of Retailing. 72, 3, p. 249-272 24 p.

Research output: Contribution to journalArticle

55 Scopus citations

Rethinking Distribution: Adaptive Channels

Narus, J. A. & Anderson, J. C., 1996, In : Harvard Business Review. 74, p. 112-120

Research output: Contribution to journalArticle

The effect of type of elaboration on advertisement processing and judgment

Malaviya, P., Kisielius, J. & Sternthal, B., Nov 1996, In : Journal of Marketing Research. 33, 4, p. 410-421 12 p.

Research output: Contribution to journalArticle

70 Scopus citations

The moderating role of prior knowledge in schema-based product evaluation

Peracchio, L. A. & Tybout, A. M., Dec 1 1996, In : Journal of Consumer Research. 23, 3, p. 177-192 16 p.

Research output: Contribution to journalArticle

206 Scopus citations
1997

A comparative analysis of reference price models

Briesch, R. A., Krishnamurthi, L., Mazumdar, T. & Raj, S. P., Sep 1997, In : Journal of Consumer Research. 24, 2, p. 202-214 13 p.

Research output: Contribution to journalArticle

245 Scopus citations

Affective determinants of counterfactual thinking

Roese, N. & Hur, T., Jan 1 1997, In : Social Cognition. 15, 4, p. 274-290 17 p.

Research output: Contribution to journalArticle

73 Scopus citations

Context effects at encoding and judgment in consumption settings: The role of cognitive resources

Meyers-Levy, J. & Tybout, A. M., Jun 1997, In : Journal of Consumer Research. 24, 1, p. 1-14 14 p.

Research output: Contribution to journalArticle

89 Scopus citations

Counterfactual thinking

Roese, N., Jan 1 1997, In : Psychological Bulletin. 121, 1, p. 133-148 16 p.

Research output: Contribution to journalArticle

800 Scopus citations

Counterfactual Thinking: The Intersection of Affect and Function

Roese, N. J. & Olson, J. M., Dec 1 1997, In : Advances in Experimental Social Psychology. 29, C, p. 1-59 59 p.

Research output: Contribution to journalArticle

167 Scopus citations

Le Marketing Direct Interactif: Marketing du 21 ème Siècle?

Kotler, P. & Dubois, B., 1997, In : Revue Francaise de Marketing. 164, p. 43-58

Research output: Contribution to journalArticle

Metrics to evaluate R,D&E

Hauser, J. R. & Zettelmeyer, F., Jan 1 1997, In : Research Technology Management. 40, 4, p. 32-38 7 p.

Research output: Contribution to journalArticle

83 Scopus citations

Modeling methods for discrete choice analysis

Ben-Akiva, M., Mcfadden, D., Abe, M., Böckenholt, U., Bolduc, D., Gopinath, D., Morikawa, T., Ramaswamy, V., Rao, V., Revelt, D. & Steinberg, D., 1997, In : Marketing Letters. 8, 3, p. 273-286 14 p.

Research output: Contribution to journalArticle

50 Scopus citations

Modeling within-subject dependencies in ordinal paired comparison data

Böckenholt, U. & Dillon, W. R., Sep 1997, In : Psychometrika. 62, 3, p. 411-434 24 p.

Research output: Contribution to journalArticle

32 Scopus citations

Perceptions of purple: Counterfactual and hindsight judgments at northwestern wildcats football games

Roese, N. & Maniar, S. D., Jan 1 1997, In : Personality and Social Psychology Bulletin. 23, 12, p. 1245-1253 9 p.

Research output: Contribution to journalArticle

39 Scopus citations

Some new methods for an old problem: Modeling preference changes and competitive market structures in pretest market data

Böckenholt, U. & Dillon, W. R., Jan 1 1997, In : Journal of Marketing Research. 34, 1, p. 130-142 13 p.

Research output: Contribution to journalArticle

23 Scopus citations

The effect of common features on brand choice: Moderating role of attribute importance

Chernev, A., Jan 1 1997, In : Journal of Consumer Research. 23, 4, p. 304-311 8 p.

Research output: Contribution to journalArticle

41 Scopus citations