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Article
2000
156 Scopus citations

From market driven to market driving

Kumar, N., Scheer, L. & Kotler, P., Apr 2000, In : European Management Journal. 18, 2, p. 129-142 14 p.

Research output: Contribution to journalArticle

221 Scopus citations

Graphical regression models for polytomous variables

Anderson, C. J. & Böckenholt, U., Dec 2000, In : Psychometrika. 65, 4, p. 497-509 13 p.

Research output: Contribution to journalArticle

10 Scopus citations

Impoverished Counterfactual Thinking is Associated with Schizophrenia

Hooker, C., Roese, N. J. & Park, S., Jan 1 2000, In : Psychiatry (New York). 63, 4, p. 326-335 10 p.

Research output: Contribution to journalArticle

46 Scopus citations

Indexicality and the verification function of irreplaceable possessions: A semiotic analysis

Grayson, K. & Shulman, D., Jan 1 2000, In : Journal of Consumer Research. 27, 1, p. 17-30 14 p.

Research output: Contribution to journalArticle

166 Scopus citations

Inferring latent brand dependencies

Böckenholt, U. & Dillon, W. R., Jan 1 2000, In : Journal of Marketing Research. 37, 1, p. 72-87 16 p.

Research output: Contribution to journalArticle

11 Scopus citations

Marketing data, models and decisions

Wedel, M., Kamakura, W. & Böckenholt, U., Sep 2000, In : International Journal of Research in Marketing. 17, 2-3, p. 203-208 6 p.

Research output: Contribution to journalArticle

29 Scopus citations

Modeling stage-sequential change in ordered categorical responses

Kim, J. S. & Böckenholt, U., Sep 2000, In : Psychological methods. 5, 3, p. 380-400 21 p.

Research output: Contribution to journalArticle

7 Scopus citations

MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures

Eliashberg, J., Jonker, J. J., Sawhney, M. S. & Wierenga, B., 2000, In : Marketing Science. 19, 3, p. 226-243 18 p.

Research output: Contribution to journalArticle

111 Scopus citations

Pursuing Risk-Sharing, Gain-Sharing Arrangements

Thomson, J. B. L. & Anderson, J. C., Jun 1 2000, In : Marketing Management. 9, 2, p. 40-41 2 p.

Research output: Contribution to journalArticle

5 Scopus citations

Taking an expanded view of customers' needs: Qualitative research for aiding innovation

Letelier, M. F. F., Spinosa, C. & Calder, B. J., Dec 1 2000, In : Marketing Research. 12, 4, p. 4-11 8 p.

Research output: Contribution to journalArticle

9 Scopus citations

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Ang, S. H., Leong, S. M. & Kotler, P., Feb 1 2000, In : Long Range Planning. 33, 1, p. 97-119 23 p.

Research output: Contribution to journalArticle

65 Scopus citations
585 Scopus citations

Why is the trivial important? A reasons-based account for the effects of trivial attributes on choice

Brown, C. L. & Carpenter, G. S., Mar 2000, In : Journal of Consumer Research. 26, 4, p. 372-385 14 p.

Research output: Contribution to journalArticle

100 Scopus citations
2001

Analysis of Variance

Tybout, A., Sternthal, B., Verducci, J., Meyers-Levy, J., Barnes, J., Maxwell, S., Allenby, G., Steenkamp, J. B. & Gupta, S., 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 5-35 31 p.

Research output: Contribution to journalArticle

40 Scopus citations

Are sale signs less effective when more products have them?

Anderson, E. T. & Simester, D. I., Jan 1 2001, In : Marketing Science. 20, 2, p. 121-142 22 p.

Research output: Contribution to journalArticle

38 Scopus citations

Communities of creation: Managing distributed innovation in turbulent markets

Sawhney, M. & Prandelli, E., Mar 1 2001, In : IEEE Engineering Management Review. 29, 1, p. 6-24 19 p.

Research output: Contribution to journalArticle

7 Scopus citations

Continuous and Discrete Variables

Böckenholt, U., Bradlow, E., Hutchinson, W., Neelamegham, R., Malaviya, P., John, D. R., Grayson, K., Verducci, J., Koehly, L., Meyer, R., Tybout, A. & Irwin, J., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 37-53 17 p.

Research output: Contribution to journalArticle

5 Scopus citations

Don't homogenize, synchronize.

Sawhney, M., Jul 1 2001, In : Harvard Business Review. 79, 7, p. 100-108, 145

Research output: Contribution to journalArticle

30 Scopus citations

Hierarchical modeling of paired comparison data

Böckenholt, U., Mar 1 2001, In : Psychological methods. 6, 1, p. 49-64 16 p.

Research output: Contribution to journalArticle

43 Scopus citations

How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test.

Brendl, C. M., Markman, A. B. & Messner, C., Nov 1 2001, In : Journal of Personality and Social Psychology. 81, 5, p. 760-773 14 p.

Research output: Contribution to journalArticle

181 Scopus citations

Individual differences in paired comparison data

Böckenholt, U. & Tsai, R. C., Nov 1 2001, In : British Journal of Mathematical and Statistical Psychology. 54, 2, p. 265-277 13 p.

Research output: Contribution to journalArticle

11 Scopus citations

Internet car retailing

Morton, F. S., Zettelmeyer, F. & Silva-Risso, J., Dec 1 2001, In : Journal of Industrial Economics. 49, 4, p. 501-519 19 p.

Research output: Contribution to journalArticle

160 Scopus citations

Interrater Reliability

Grayson, K. & Rust, R., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 71-73 3 p.

Research output: Contribution to journalArticle

78 Scopus citations

"I" seek pleasures and "we" avoid pains: The role of self-regulatory goals in information processing and persuasion

Aaker, J. L. & Lee, A. Y., Jun 1 2001, In : Journal of Consumer Research. 28, 1, p. 33-49 17 p.

Research output: Contribution to journalArticle

633 Scopus citations

Learning and using electronic information products and service: A field study

Mittal, V. & Sawhney, M. S., Jan 1 2001, In : Journal of Interactive Marketing. 15, 1, p. 2-12 11 p.

Research output: Contribution to journalArticle

13 Scopus citations

Maximum likelihood estimation of factor and ideal point models for paired comparison data

Tsai, R. C. & Böckenholt, U., Jan 1 2001, In : Journal of Mathematical Psychology. 45, 6, p. 795-811 17 p.

Research output: Contribution to journalArticle

12 Scopus citations

Mixed-effects analyses of rank-ordered data

Böckenholt, U., Jan 1 2001, In : Psychometrika. 66, 1, p. 45-62 18 p.

Research output: Contribution to journalArticle

21 Scopus citations

Patterns of Progress

Sawhney, M., Dec 1 2001, In : CIO Magazine.

Research output: Contribution to journalArticle

Projection as an interpersonal influence tactic: The effects of the pot calling the kettle black

Rucker, D. D. & Pratkanis, A. R., Jan 1 2001, In : Personality and Social Psychology Bulletin. 27, 11, p. 1494-1507 14 p.

Research output: Contribution to journalArticle

8 Scopus citations

Research note: Price discrimination as an adverse signal: Why an offer to spread payments may hurt demand

Anderson, E. T. & Simester, D. I., Jan 1 2001, In : Marketing Science. 20, 3, p. 315-327 13 p.

Research output: Contribution to journalArticle

20 Scopus citations

The impact of common features on consumer preferences: A case of confirmatory reasoning

Chernev, A., Mar 1 2001, In : Journal of Consumer Research. 27, 4, p. 475-488 14 p.

Research output: Contribution to journalArticle

45 Scopus citations

The mere exposure effect: An uncertainty reduction explanation revisited

Lee, A. Y., Jan 1 2001, In : Personality and Social Psychology Bulletin. 27, 10, p. 1255-1266 12 p.

Research output: Contribution to journalArticle

124 Scopus citations

The moderating effect of knowledge and resources on the persuasive impact of analogies

Roehm, M. L. & Sternthal, B., Sep 1 2001, In : Journal of Consumer Research. 28, 2, p. 257-272 16 p.

Research output: Contribution to journalArticle

105 Scopus citations

Thresholds and intransitivities in pairwise judgments: A multilevel analysis

Böckenholt, U., Jan 1 2001, In : Journal of Educational and Behavioral Statistics. 26, 3, p. 269-282 14 p.

Research output: Contribution to journalArticle

18 Scopus citations

Where value lives in a networked world.

Sawhney, M. & Parikh, D., Jan 2001, In : Harvard business review. 79, 1, p. 79-86, 175

Research output: Contribution to journalArticle

85 Scopus citations
2002

A cross-functional approach to evaluating multiple line extensions for assembled products

Ramdas, K. & Sawhney, M. S., Jan 2002, In : Management Science. 47, 1, p. 22-36 15 p.

Research output: Contribution to journalArticle

80 Scopus citations

A Guadagni-Little Likelihood Can Have Multiple Maxima

Anderson, E. T., Dec 1 2002, In : Marketing Letters. 13, 4, p. 373-388 16 p.

Research output: Contribution to journalArticle

A Guadagni-Little Likelihood Can Have Multiple Maxima

Anderson, E. T., Dec 1 2002, In : Marketing Letters. 13, 2, p. 135-150 16 p.

Research output: Contribution to journalArticle

2 Scopus citations

A Thurstonian analysis of preference change

Böckenholt, U., Jan 1 2002, In : Journal of Mathematical Psychology. 46, 3, p. 300-314 15 p.

Research output: Contribution to journalArticle

14 Scopus citations

Country as brand, product, and beyond: A place marketing and brand management perspective

Kotler, P. & Gertner, D., Apr 2002, In : The Journal of Brand Management. 9, p. 249-261

Research output: Contribution to journalArticle

Create Value from values

Sawhney, M., Nov 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Damn the ROI, Full Speed Ahead

Sawhney, M., Jul 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Don't just relate - collaborate

Sawhney, M., Apr 2002, In : MIT Sloan. 43

Research output: Contribution to journalArticle

Dumbing it down -The dangers of appealing to the lowest common denominator

Preacher, K. J. & Rucker, D. D., Jan 1 2002, In : Dialogue. 17, 1

Research output: Contribution to journalArticle

Effects of implicit memory on memory-based versus stimulus-based brand choice

Lee, A. Y., Nov 1 2002, In : Journal of Marketing Research. 39, 4, p. 440-454 15 p.

Research output: Contribution to journalArticle

97 Scopus citations

Fields of Online Dreams

Sawhney, M., Oct 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Markov models with random effects for binary panel data

Böckenholt, U., Dec 1 2002, In : MPR-online. 7, p. 19-32 14 p.

Research output: Contribution to journalArticle

2 Scopus citations

NET GAINS - Getting Real About Getting Paid

Sawhney, M., Sep 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle