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2002

NET GAINS - Profit from Transparency

Sawhney, M., Aug 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Only the Sustainable Succeed: Lessons from Asian Survivors

Kotler, P. & Kartajaya, H., Jun 2002, In : Nanyang Business Review. 1, p. 56-68

Research output: Contribution to journalArticle

On the practice of dichotomization of quantitative variables

MacCallum, R. C., Zhang, S., Preacher, K. J. & Rucker, D., Jan 1 2002, In : Psychological Methods. 7, 1, p. 19-40 22 p.

Research output: Contribution to journalArticle

1858 Scopus citations

Putting the Horse First

Sawhney, M., May 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Response styles in affect ratings: Making a mountain out of a molehill

Schimmack, U., Böckenholt, U. & Reisenzein, R., Jan 1 2002, In : Journal of Personality Assessment. 78, 3, p. 461-483 23 p.

Research output: Contribution to journalArticle

47 Scopus citations

Seeing the Whole Elephant

Sawhney, M., Apr 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Sharing the wealth: When should firms treat customers as partners?

Anderson, E. T., Aug 2002, In : Management Science. 48, 8, p. 955-971 17 p.

Research output: Contribution to journalArticle

20 Scopus citations

The devaluation effect: Activating a need devalues unrelated objects

Brendl, C. M., Markman, A. B. & Messner, C., Sep 1 2002, In : Journal of Consumer Research. 29, 4, p. 463-473 11 p.

Research output: Contribution to journalArticle

133 Scopus citations

The moderating role of involvement and differentiation in the evaluation of brand extensions

Maoz, E. & Tybout, A. M., Jan 1 2002, In : Journal of Consumer Psychology. 12, 2, p. 119-131 13 p.

Research output: Contribution to journalArticle

80 Scopus citations

Two-level linear paired comparison models: Estimation and identifiability issues

Tsai, R. C. & Böckenholt, U., Aug 12 2002, In : Mathematical Social Sciences. 43, 3, p. 429-449 21 p.

Research output: Contribution to journalArticle

17 Scopus citations
2003

Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship

Krishnamurthi, L. & Papatla, P., Jan 1 2003, In : Journal of Retailing. 79, 2, p. 121-135 15 p.

Research output: Contribution to journalArticle

34 Scopus citations
7 Scopus citations

Decouple and Conquer

Sawhney, M., Apr 1 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments

Anderson, E. T. & Simester, D. I., 2003, In : Quantitative Marketing and Economics. 1, p. 93-110

Research output: Contribution to journalArticle

Effects of Accusations on the Accuser: The Moderating Role of Accuser Culpability

Rucker, D. D. & Petty, R. E., Oct 1 2003, In : Personality and Social Psychology Bulletin. 29, 10, p. 1259-1271 13 p.

Research output: Contribution to journalArticle

3 Scopus citations

Factor models for multivariate count data

Wedel, M., Böckenholt, U. & Kamakura, W. A., Nov 2003, In : Journal of Multivariate Analysis. 87, 2, p. 356-369 14 p.

Research output: Contribution to journalArticle

35 Scopus citations

Forward Thinking about Reverse Auctions

Sawhney, M., Jun 1 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

Functional food labels: Experimental evidence of the role of claims and endorsements

Teratanavat, R., Rucker, D. D., Haugtvedt, C. P. & Hooker, N. H., 2003, In : Journal of Nutrition. 133, p. 3868S

Research output: Contribution to journalArticle

High Visibility: The Value of Strong Personal Brands

Rein, I., Kotler, P., Hamlin, M. A. & Stoller, M., Jul 2003, In : Enterprise Magazine.

Research output: Contribution to journalArticle

How to Keep Your Customers Satisfied

Sawhney, M., May 1 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

Net Gains - Real-Time Reality Check

Sawhney, M., Mar 1 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

New Value, Same Customers

Sawhney, M., Jan 15 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

Product Assortment and Individual Decision Processes

Chernev, A., Jul 2003, In : Journal of personality and social psychology. 85, 1, p. 151-162 12 p.

Research output: Contribution to journalArticle

107 Scopus citations

Recruiting Rookie Faculty: School, Candidate, Competition

Rao, V. R. & Coughlan, A. T., 2003, In : Asian journal of Marketing. 9

Research output: Contribution to journalArticle

Regulatory focus and temporal distance

Pennington, G. L. & Roese, N. J., Jan 1 2003, In : Journal of Experimental Social Psychology. 39, 6, p. 563-576 14 p.

Research output: Contribution to journalArticle

196 Scopus citations

Reverse pricing and online price elicitation strategies in consumer choice

Chernev, A., Jan 1 2003, In : Journal of Consumer Psychology. 13, 1-2, p. 51-62 12 p.

Research output: Contribution to journalArticle

74 Scopus citations

Selectively pursuing more of you customer's business

Anderson, J. C. & Narus, J. A., Mar 1 2003, In : MIT Sloan Management Review. 44, 3, p. 42-49 8 p.

Research output: Contribution to journalArticle

41 Scopus citations

The Behavioral Score Approach to Dependent Variables

Calder, B. & Malthouse, E. C., Jan 1 2003, In : Journal of Consumer Psychology. 13, 4, p. 387-394 8 p.

Research output: Contribution to journalArticle

6 Scopus citations

The power of innomediation

Sawhney, M., Prandelli, E. & Verona, G., Dec 1 2003, In : MIT Sloan Management Review. 44, 2, p. 77-82 6 p.

Research output: Contribution to journalArticle

95 Scopus citations

The Problem with Solutions

Sawhney, M., Feb 15 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

The structure of self-reported emotional experiences: A mixed-effects Poisson factor model

Böckenholt, U., Kamakura, W. A. & Wedel, M., Nov 2003, In : British Journal of Mathematical and Statistical Psychology. 56, 2, p. 215-229 15 p.

Research output: Contribution to journalArticle

3 Scopus citations
298 Scopus citations
2004

A comment on: "Revisiting dynamic duopoly with consumer switching costs"

Anderson, E. T., Kumar, N. & Rajiv, S., May 2004, In : Journal of Economic Theory. 116, 1, p. 177-186 10 p.

Research output: Contribution to journalArticle

9 Scopus citations

Advertising in a distribution channel

Shaffer, G. & Zettelmeyer, F., Sep 1 2004, In : Marketing Science. 23, 4, p. 619-628+630

Research output: Contribution to journalArticle

54 Scopus citations

A Manifesto for Marketing

Sawhney, M., 2004, In : CMO Magazine.

Research output: Contribution to journalArticle

An influence of product and brand name on positive affect: Implicit and explicit measures

Isen, A. M., Labroo, A. A. & Durlach, P., Mar 2004, In : Motivation and Emotion. 28, 1, p. 43-63 21 p.

Research output: Contribution to journalArticle

37 Scopus citations

A three-part plan for upgrading your marketing department for new challenges

Kotler, P., Oct 1 2004, In : Strategy & Leadership. 32, 5, p. 4-9 6 p.

Research output: Contribution to journalArticle

5 Scopus citations

Best of Breed

Kotler, P. & Lee, N., 2004, In : Stanford Social Innovation Review. 1, p. 14-23

Research output: Contribution to journalArticle

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Lee, A. Y. & Aaker, J. L., Feb 2004, In : Journal of personality and social psychology. 86, 2, p. 205-218 14 p.

Research output: Contribution to journalArticle

705 Scopus citations

Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings

Grayson, K. & Martinec, R., Sep 1 2004, In : Journal of Consumer Research. 31, 2, p. 296-312 17 p.

Research output: Contribution to journalArticle

469 Scopus citations

Coordinating price reductions and coupon events

Anderson, E. T. & Song, I., Nov 2004, In : Journal of Marketing Research. 41, 4, p. 411-422 12 p.

Research output: Contribution to journalArticle

28 Scopus citations

Customizing promotions in online stores

Zhang, J. & Krishnamurthi, L., Sep 2004, In : Marketing Science. 23, 4, p. 561-578+631

Research output: Contribution to journalArticle

103 Scopus citations

Discrete Emotions and Persuasion: The Role of Emotion-Induced Expectancies

DeSteno, D., Wegener, D. T., Petty, R. E., Rucker, D. D. & Braverman, J., Jan 2004, In : Journal of personality and social psychology. 86, 1, p. 43-56 14 p.

Research output: Contribution to journalArticle

191 Scopus citations

Emotion specificity and consumer behavior: Anger, sadness, and preference for activity

Rucker, D. D. & Petty, R. E., Mar 1 2004, In : Motivation and Emotion. 28, 1, p. 3-21 19 p.

Research output: Contribution to journalArticle

62 Scopus citations

Extremeness aversion and attribute-balance effects in choice

Chernev, A., Sep 1 2004, In : Journal of Consumer Research. 31, 2, p. 249-263 15 p.

Research output: Contribution to journalArticle

68 Scopus citations

Goal-Attribute Compatibility in Consumer Choice

Chernev, A., Jan 1 2004, In : Journal of Consumer Psychology. 14, 1-2, p. 141-150 10 p.

Research output: Contribution to journalArticle

181 Scopus citations

Goal orientation and consumer preference for the status quo

Chernev, A., Dec 2004, In : Journal of Consumer Research. 31, 3, p. 557-565 9 p.

Research output: Contribution to journalArticle

154 Scopus citations

How can a place correct a negative image?

Gertner, D. & Kotler, P., Nov 2004, In : Place Branding. 1, p. 50-57

Research output: Contribution to journalArticle

Insights into Customer Insights

Sawhney, M., Oct 2004, In : CRM Project. 5

Research output: Contribution to journalArticle