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$1,000 cash back: The pass-through of auto manufacturer promotions

Busse, M., Silva-Risso, J. & Zettelmeyer, F., Sep 1 2006, In : American Economic Review. 96, 4, p. 1253-1270 18 p.

Research output: Contribution to journalArticle

102 Scopus citations

4 Ways To Harness Digital Disruption

Sawhney, M. S., Aug 19 2015, In : Forbes.

Research output: Contribution to journalArticle

Abandon Statistical Significance

McShane, B. B., Gal, D., Gelman, A., Robert, C. & Tackett, J. L., Mar 29 2019, In : American Statistician. 73, sup1, p. 235-245 11 p.

Research output: Contribution to journalArticle

Open Access
105 Scopus citations

A buyer's guide to the innovation bazaar

Nambisan, S. & Sawhney, M., Jun 1 2007, In : Harvard business review. 85, 6, p. 109-118+142

Research output: Contribution to journalArticle

99 Scopus citations

A category-specific response to animals in the right human amygdala

Mormann, F., Dubois, J., Kornblith, S., Milosavljevic, M., Cerf, M., Ison, M., Tsuchiya, N., Kraskov, A., Quiroga, R. Q., Adolphs, R., Fried, I. & Koch, C., Oct 2011, In : Nature neuroscience. 14, 10, p. 1247-1249 3 p.

Research output: Contribution to journalArticle

93 Scopus citations

Accessibility and applicability: Some “Activation Rules” influencing judgment

Higgins, E. T. & Brendl, C. M., Jan 1 1995, In : Journal of Experimental Social Psychology. 31, 3, p. 218-243 26 p.

Research output: Contribution to journalArticle

170 Scopus citations

Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship

Krishnamurthi, L. & Papatla, P., Jan 1 2003, In : Journal of Retailing. 79, 2, p. 121-135 15 p.

Research output: Contribution to journalArticle

34 Scopus citations

Accounting for self-protective responses in randomized response data from a social security survey using the zero-inflated Poisson model

Cruyff, M. J. L. F., Böckenholt, U., van den Hout, A. & van der Heijden, P. G. M., Mar 2008, In : Annals of Applied Statistics. 2, 1, p. 316-331 16 p.

Research output: Contribution to journalArticle

15 Scopus citations

A comment on: "Revisiting dynamic duopoly with consumer switching costs"

Anderson, E. T., Kumar, N. & Rajiv, S., May 2004, In : Journal of Economic Theory. 116, 1, p. 177-186 10 p.

Research output: Contribution to journalArticle

9 Scopus citations

A comparative analysis of reference price models

Briesch, R. A., Krishnamurthi, L., Mazumdar, T. & Raj, S. P., Sep 1997, In : Journal of Consumer Research. 24, 2, p. 202-214 13 p.

Research output: Contribution to journalArticle

245 Scopus citations

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

20 Scopus citations

A Comparison of Two Alternate Residual Goodness‑of‑Fit Indices

Anderson, J. C., Gerbing, D. W. & Narayanan, A., 1985, In : Journal of the Market Research Society. 27, p. 283-291

Research output: Contribution to journalArticle

Acquisition and Impact of Consumer Expertise

Maheswaran, D., Sternthal, B. & Gürhan, Z., 1996, In : Journal of Consumer Psychology. 5, 2, p. 115-133 19 p.

Research output: Contribution to journalArticle

22 Scopus citations

A cross-functional approach to evaluating multiple line extensions for assembled products

Ramdas, K. & Sawhney, M. S., Jan 2002, In : Management Science. 47, 1, p. 22-36 15 p.

Research output: Contribution to journalArticle

80 Scopus citations

Act Boldly: Important Life Decisions, Courage, and the Motivated Pursuit of Risk

Gal, D. & Rucker, D. D., 2020, (Accepted/In press) In : Journal of personality and social psychology.

Research output: Contribution to journalArticle

Actors conform, observers react: The effects of behavioral synchrony on conformity

Dong, P., Dai, X. & Wyer, R. S., Jan 1 2015, In : Journal of Personality and Social Psychology. 108, 1, p. 60-75 16 p.

Research output: Contribution to journalArticle

17 Scopus citations

Acts of emptying promote self-focus: A perceived resource deficiency perspective

Levontin, L., Ein-Gar, D. & Lee, A. Y., Jul 18 2013, In : Journal of Consumer Psychology. 25, 2, p. 257-267 11 p.

Research output: Contribution to journalArticle

18 Scopus citations

Addressing moderated mediation hypotheses: Theory, methods, and prescriptions

Preacher, K. J., Rucker, D. D. & Hayes, A. F., Jan 1 2007, In : Multivariate Behavioral Research. 42, 1, p. 185-227 43 p.

Research output: Contribution to journalArticle

4492 Scopus citations

A design for the Firm's marketing nerve center

Kotler, P., Jan 1 1966, In : Business Horizons. 9, 3, p. 63-74 12 p.

Research output: Contribution to journalArticle

34 Scopus citations
85 Scopus citations

Ad repetition in a cluttered environment: The influence of type of processing

Malaviya, P., Meyers-Levy, J. & Sternthal, B., Jan 1 1999, In : Psychology and Marketing. 16, 2, p. 99-118 20 p.

Research output: Contribution to journalArticle

28 Scopus citations

Advance care planning in Parkinson’s disease: ethical challenges and future directions

Sokol, L. L., Young, M. J., Paparian, J., Kluger, B. M., Lum, H. D., Besbris, J., Kramer, N. M., Lang, A. E., Espay, A. J., Dubaz, O. M., Miyasaki, J. M., Matlock, D. D., Simuni, T. & Cerf, M., Dec 1 2019, In : npj Parkinson's Disease. 5, 1, 24.

Research output: Contribution to journalArticle

Open Access
2 Scopus citations

Advertising and demand for addictive goods: The effects of e-cigarette advertising

Tuchman, A. E., Jan 1 2019, In : Marketing Science. 38, 6, p. 994-1022 29 p.

Research output: Contribution to journalArticle

2 Scopus citations

Advertising competition in presidential elections

Gordon, B. R. & Hartmann, W. R., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1

Research output: Contribution to journalArticle

8 Scopus citations

Advertising effects in presidential elections

Gordon, B. R. & Hartmann, W. R., Jan 1 2013, In : Marketing Science. 32, 1, p. 19-35 17 p.

Research output: Contribution to journalArticle

26 Scopus citations

Advertising in a competitive market: The role of product standards, customer learning,and switching costs

Anderson, E. T. & Simester, D., Aug 1 2013, In : Journal of Marketing Research. 50, 4, p. 489-504 16 p.

Research output: Contribution to journalArticle

50 Scopus citations

Advertising in a distribution channel

Shaffer, G. & Zettelmeyer, F., Sep 1 2004, In : Marketing Science. 23, 4, p. 619-628+630

Research output: Contribution to journalArticle

54 Scopus citations

Advertising Wearout: An Experimental Analysis

Craig, C. S., Sternthal, B. & Leavitt, C., Nov 1976, In : Journal of Marketing Research. 13, p. 365-372

Research output: Contribution to journalArticle

A dynamic model of consumer replacement cycles in the PC processor industry

Gordon, B. R., Sep 2009, In : Marketing Science. 28, 5, p. 846-867 22 p.

Research output: Contribution to journalArticle

48 Scopus citations

A dynamic model of rational addiction: Evaluating cigarette taxes

Gordon, B. R. & Sun, B., Jan 1 2015, In : Marketing Science. 34, 3, p. 452-470 19 p.

Research output: Contribution to journalArticle

8 Scopus citations

A dynamicmodel of sponsored search advertising

Yao, S. & Mela, C. F., May 2011, In : Marketing Science. 30, 3, p. 447-468 22 p.

Research output: Contribution to journalArticle

116 Scopus citations

Affective determinants of counterfactual thinking

Roese, N. & Hur, T., Jan 1 1997, In : Social Cognition. 15, 4, p. 274-290 17 p.

Research output: Contribution to journalArticle

73 Scopus citations

A framework for marketing image management.

Barich, H. & Kotler, P., Dec 1 1991, In : Sloan Management Review. 32, 2, p. 94-104 11 p.

Research output: Contribution to journalArticle

331 Scopus citations

Age Differences in Information Processing: A Perspective on the Aged Consumer

Phillips, L. W. & Sternthal, B., Nov 1977, In : Journal of Marketing Research. 14, p. 444-457

Research output: Contribution to journalArticle

A generic concept of marketing

Kotler, P., Sep 1 1998, In : Marketing Management. 7, 3, 1 p.

Research output: Contribution to journalArticle

11 Scopus citations

A Generic Concept of Marketing

Kotler, P., Apr 1972, In : The Journal of Marketing. 36, p. 46-54

Research output: Contribution to journalArticle

Age-related striatal BOLD changes without changes in behavioral loss aversion

Viswanathan, V., Lee, S., Gilman, J. M., Kim, B. W., Lee, N., Chamberlain, L., Livengood, S. L., Raman, K., Lee, M. J., Kuster, J., Stern, D. B., Calder, B., Mulhern, F. J., Blood, A. J. & Breiter, H. C., Apr 30 2015, In : Frontiers in Human Neuroscience. 9, APR, p. 1-12 12 p., 176.

Research output: Contribution to journalArticle

3 Scopus citations

A goal dependent model of certainty and information seeking

He, S. & Rucker, D., Jan 1 2016, In : Advances in Consumer Research. 44, p. 472-473 2 p.

Research output: Contribution to journalArticle

A Guadagni-Little Likelihood Can Have Multiple Maxima

Anderson, E. T., Dec 1 2002, In : Marketing Letters. 13, 2, p. 135-150 16 p.

Research output: Contribution to journalArticle

2 Scopus citations

A Guadagni-Little Likelihood Can Have Multiple Maxima

Anderson, E. T., Dec 1 2002, In : Marketing Letters. 13, 4, p. 373-388 16 p.

Research output: Contribution to journalArticle

A guide to gathering expert estimates The treatment of unscientific data

Kotler, P., Jan 1 1970, In : Business Horizons. 13, 5, p. 79-87 9 p.

Research output: Contribution to journalArticle

12 Scopus citations

A hierarchical bayesian variable selection approach to major league baseball hitting metrics

McShane, B. B., Braunstein, A., Piette, J. & Jensen, S. T., Oct 2011, In : Journal of Quantitative Analysis in Sports. 7, 4, 2.

Research output: Contribution to journalArticle

5 Scopus citations

A hierarchical elimination modeling approach for market structure analysis

Park, S., Jain, D. & Krishnamurthi, L., Dec 1 1998, In : European Journal of Operational Research. 111, 2, p. 328-350 23 p.

Research output: Contribution to journalArticle

1 Scopus citations

A latent-class regression approach for the analysis of recurrent choice data

Böckenholt, U. & Bockenholt, U., May 1993, In : British Journal of Mathematical and Statistical Psychology. 46, p. 95-118

Research output: Contribution to journalArticle

9 Scopus citations
26 Scopus citations

Alleviating poverty: A macro/micro marketing perspective

Kotler, P., Roberto, N. & Leisner, T., Dec 1 2006, In : Journal of Macromarketing. 26, 2, p. 233-239 7 p.

Research output: Contribution to journalArticle

48 Scopus citations

A logistic representation of multivariate paired-comparison models

Bockenholt, U., Mar 1988, In : Journal of Mathematical Psychology. 32, 1, p. 44-63 20 p.

Research output: Contribution to journalArticle

9 Scopus citations

A Manifesto for Marketing

Sawhney, M., 2004, In : CMO Magazine.

Research output: Contribution to journalArticle

A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation

Tybout, A. M. & Hauser, J. R., 1981, In : The Journal of Marketing. 45, p. 82-101

Research output: Contribution to journalArticle