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2005

Incorporating behavioral anomalies in strategic models

Narasimhan, C., He, C., Anderson, E., Brenner, L., Desai, P., Kuksov, D., Messinger, P., Moorthy, S., Nunes, J., Rottenstreich, Y., Staelin, R., Wu, G. & Zhang, Z. J., Dec 1 2005, In : Marketing Letters. 16, 3-4, p. 361-373 13 p.

Research output: Contribution to journalArticle

18 Scopus citations

Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point

Brendl, C. M., Markman, A. B. & Messner, C., Jul 1 2005, In : Journal of Experimental Social Psychology. 41, 4, p. 346-368 23 p.

Research output: Contribution to journalArticle

37 Scopus citations

Information accessibility as a moderator of judgments: The role of content versus retrieval ease

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A. & Park, S. E. B., Jun 1 2005, In : Journal of Consumer Research. 32, 1, p. 76-85 10 p.

Research output: Contribution to journalArticle

58 Scopus citations

Integrated Marketing and Customization

Malthouse, E. C., Calder, B. J. & Kobayashi, Y., Mar 2005, In : Aoyama Journal of Business. 39, p. 27-47

Research output: Contribution to journalArticle

Name letter branding: Valence transfers when product specific needs are active

Brendl, C. M., Chattopadhyay, A., Pelham, B. W. & Carvallo, M., Dec 1 2005, In : Journal of Consumer Research. 32, 3, p. 405-415 11 p.

Research output: Contribution to journalArticle

74 Scopus citations

Results on the standard error of the coefficient alpha index of reliability

Duhachek, A., Coughlan, A. T. & Iacobucci, D., Mar 1 2005, In : Marketing Science. 24, 2, p. 294-301 8 p.

Research output: Contribution to journalArticle

44 Scopus citations

Salesforce compensation: An analytical and empirical examination of the agency theoretic approach

Misra, S., Coughlan, A. T. & Narasimhan, C., Mar 1 2005, In : Quantitative Marketing and Economics. 3, 1, p. 5-39 35 p.

Research output: Contribution to journalArticle

35 Scopus citations

"Saying one thing and doing another": Examining the impact of event order on hypocrisy judgments of others

Barden, J., Rucker, D. D. & Petty, R. E., Nov 2005, In : Personality and Social Psychology Bulletin. 31, 11, p. 1463-1474 12 p.

Research output: Contribution to journalArticle

56 Scopus citations
61 Scopus citations

Strategic segmentation using outlet malls

Coughlan, A. T. & Soberman, D. A., Mar 1 2005, In : International Journal of Research in Marketing. 22, 1, p. 61-86 26 p.

Research output: Contribution to journalArticle

50 Scopus citations

Structural equation modeling of paired-comparison and ranking data

Maydeu-Olivares, A. & Böckenholt, U., Sep 1 2005, In : Psychological methods. 10, 3, p. 285-304 20 p.

Research output: Contribution to journalArticle

68 Scopus citations

Technology is the Secret of an Agile Advantage

Sawhney, M. S., 2005, In : Financial Times.

Research output: Contribution to journalArticle

The adoption of total cost of ownership for sourcing decisions - A structural equations analysis

Wouters, M., Anderson, J. C. & Wynstra, F., Feb 2005, In : Accounting, Organizations and Society. 30, 2, p. 167-191 25 p.

Research output: Contribution to journalArticle

127 Scopus citations

The Networked Lifestyle in 2020

Sawhney, M., Jan 16 2005, In : Business Today.

Research output: Contribution to journalArticle

Use of the extreme groups approach: A critical reexamination and new recommendations

Preacher, K. J., MacCallum, R. C., Rucker, D. D. & Nicewander, W. A., Jun 1 2005, In : Psychological methods. 10, 2, p. 178-192 15 p.

Research output: Contribution to journalArticle

415 Scopus citations

What we regret most . . . and why

Roese, N. J. & Summerville, A., Sep 2005, In : Personality and Social Psychology Bulletin. 31, 9, p. 1273-1285 13 p.

Research output: Contribution to journalArticle

167 Scopus citations
2004

A comment on: "Revisiting dynamic duopoly with consumer switching costs"

Anderson, E. T., Kumar, N. & Rajiv, S., May 2004, In : Journal of Economic Theory. 116, 1, p. 177-186 10 p.

Research output: Contribution to journalArticle

9 Scopus citations

Advertising in a distribution channel

Shaffer, G. & Zettelmeyer, F., Sep 1 2004, In : Marketing Science. 23, 4, p. 619-628+630

Research output: Contribution to journalArticle

54 Scopus citations

A Manifesto for Marketing

Sawhney, M., 2004, In : CMO Magazine.

Research output: Contribution to journalArticle

An influence of product and brand name on positive affect: Implicit and explicit measures

Isen, A. M., Labroo, A. A. & Durlach, P., Mar 2004, In : Motivation and Emotion. 28, 1, p. 43-63 21 p.

Research output: Contribution to journalArticle

37 Scopus citations

A three-part plan for upgrading your marketing department for new challenges

Kotler, P., Oct 1 2004, In : Strategy & Leadership. 32, 5, p. 4-9 6 p.

Research output: Contribution to journalArticle

5 Scopus citations

Best of Breed

Kotler, P. & Lee, N., 2004, In : Stanford Social Innovation Review. 1, p. 14-23

Research output: Contribution to journalArticle

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Lee, A. Y. & Aaker, J. L., Feb 2004, In : Journal of personality and social psychology. 86, 2, p. 205-218 14 p.

Research output: Contribution to journalArticle

705 Scopus citations

Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings

Grayson, K. & Martinec, R., Sep 1 2004, In : Journal of Consumer Research. 31, 2, p. 296-312 17 p.

Research output: Contribution to journalArticle

469 Scopus citations

Coordinating price reductions and coupon events

Anderson, E. T. & Song, I., Nov 2004, In : Journal of Marketing Research. 41, 4, p. 411-422 12 p.

Research output: Contribution to journalArticle

28 Scopus citations

Customizing promotions in online stores

Zhang, J. & Krishnamurthi, L., Sep 2004, In : Marketing Science. 23, 4, p. 561-578+631

Research output: Contribution to journalArticle

103 Scopus citations

Discrete Emotions and Persuasion: The Role of Emotion-Induced Expectancies

DeSteno, D., Wegener, D. T., Petty, R. E., Rucker, D. D. & Braverman, J., Jan 2004, In : Journal of personality and social psychology. 86, 1, p. 43-56 14 p.

Research output: Contribution to journalArticle

191 Scopus citations

Emotion specificity and consumer behavior: Anger, sadness, and preference for activity

Rucker, D. D. & Petty, R. E., Mar 1 2004, In : Motivation and Emotion. 28, 1, p. 3-21 19 p.

Research output: Contribution to journalArticle

62 Scopus citations

Extremeness aversion and attribute-balance effects in choice

Chernev, A., Sep 1 2004, In : Journal of Consumer Research. 31, 2, p. 249-263 15 p.

Research output: Contribution to journalArticle

68 Scopus citations

Goal-Attribute Compatibility in Consumer Choice

Chernev, A., Jan 1 2004, In : Journal of Consumer Psychology. 14, 1-2, p. 141-150 10 p.

Research output: Contribution to journalArticle

181 Scopus citations

Goal orientation and consumer preference for the status quo

Chernev, A., Dec 2004, In : Journal of Consumer Research. 31, 3, p. 557-565 9 p.

Research output: Contribution to journalArticle

154 Scopus citations

How can a place correct a negative image?

Gertner, D. & Kotler, P., Nov 2004, In : Place Branding. 1, p. 50-57

Research output: Contribution to journalArticle

Insights into Customer Insights

Sawhney, M., Oct 2004, In : CRM Project. 5

Research output: Contribution to journalArticle

Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies

Andersen, E. T. & Simester, D. I., 2004, In : Marketing Science. 23, 1, p. 4-20+170

Research output: Contribution to journalArticle

96 Scopus citations

On the assignment of punishment: The impact of general-societal threat and the moderating role of severity

Rucker, D. D., Polifroni, M., Tetlock, P. E. & Scott, A. L., Jun 1 2004, In : Personality and Social Psychology Bulletin. 30, 6, p. 673-684 12 p.

Research output: Contribution to journalArticle

65 Scopus citations

Regressor and random-effects dependencies in multilevel models

Ebbes, P., Böckenholt, U. & Wedel, M., May 2004, In : Statistica Neerlandica. 58, 2, p. 161-178 18 p.

Research output: Contribution to journalArticle

41 Scopus citations

The effect of conceptual and perceptual fluency on brand evaluation

Lee, A. Y. & Labroo, A. A., May 1 2004, In : Journal of Marketing Research. 41, 2, p. 151-165 15 p.

Research output: Contribution to journalArticle

385 Scopus citations

The influence of negation on product evaluations

Grant, S. J., Malaviya, P. & Sternthal, B., Dec 1 2004, In : Journal of Consumer Research. 31, 3, p. 583-591 9 p.

Research output: Contribution to journalArticle

28 Scopus citations

The prevalence of metacognitive routes to judgment

Lee, A. Y., Jan 1 2004, In : Journal of Consumer Psychology. 14, 4, p. 349-355 7 p.

Research output: Contribution to journalArticle

24 Scopus citations

The seven myths of innovation

Sawhney, M. & Wolcott, R. C., Sep 2004, In : Financial Times.

Research output: Contribution to journalArticle

The strategic positioning of store brands in retailer-manufacturer negotiations

Scott Morton, F. & Zettelmeyer, F., Mar 1 2004, In : Review of Industrial Organization. 24, 2, p. 161-194 34 p.

Research output: Contribution to journalArticle

139 Scopus citations

When Counterarguing Fails: Effects on Attitude Strength

Rucker, D. D. & Petty, R. E., 2004, In : Advances in Consumer Research. 31, p. 80-81

Research output: Contribution to journalArticle

When Resistance Is Futile: Consequences of Failed Counterarguing for Attitude Certainty

Rucker, D. D. & Petty, R. E., Feb 1 2004, In : Journal of personality and social psychology. 86, 2, p. 219-235 17 p.

Research output: Contribution to journalArticle

81 Scopus citations
2003

Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship

Krishnamurthi, L. & Papatla, P., Jan 1 2003, In : Journal of Retailing. 79, 2, p. 121-135 15 p.

Research output: Contribution to journalArticle

34 Scopus citations
7 Scopus citations

Decouple and Conquer

Sawhney, M., Apr 1 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments

Anderson, E. T. & Simester, D. I., 2003, In : Quantitative Marketing and Economics. 1, p. 93-110

Research output: Contribution to journalArticle

Effects of Accusations on the Accuser: The Moderating Role of Accuser Culpability

Rucker, D. D. & Petty, R. E., Oct 1 2003, In : Personality and Social Psychology Bulletin. 29, 10, p. 1259-1271 13 p.

Research output: Contribution to journalArticle

3 Scopus citations

Factor models for multivariate count data

Wedel, M., Böckenholt, U. & Kamakura, W. A., Nov 2003, In : Journal of Multivariate Analysis. 87, 2, p. 356-369 14 p.

Research output: Contribution to journalArticle

35 Scopus citations