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2003

Forward Thinking about Reverse Auctions

Sawhney, M., Jun 1 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

Functional food labels: Experimental evidence of the role of claims and endorsements

Teratanavat, R., Rucker, D. D., Haugtvedt, C. P. & Hooker, N. H., 2003, In : Journal of Nutrition. 133, p. 3868S

Research output: Contribution to journalArticle

High Visibility: The Value of Strong Personal Brands

Rein, I., Kotler, P., Hamlin, M. A. & Stoller, M., Jul 2003, In : Enterprise Magazine.

Research output: Contribution to journalArticle

How to Keep Your Customers Satisfied

Sawhney, M., May 1 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

Net Gains - Real-Time Reality Check

Sawhney, M., Mar 1 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

New Value, Same Customers

Sawhney, M., Jan 15 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

Product Assortment and Individual Decision Processes

Chernev, A., Jul 2003, In : Journal of personality and social psychology. 85, 1, p. 151-162 12 p.

Research output: Contribution to journalArticle

107 Scopus citations

Recruiting Rookie Faculty: School, Candidate, Competition

Rao, V. R. & Coughlan, A. T., 2003, In : Asian journal of Marketing. 9

Research output: Contribution to journalArticle

Regulatory focus and temporal distance

Pennington, G. L. & Roese, N. J., Jan 1 2003, In : Journal of Experimental Social Psychology. 39, 6, p. 563-576 14 p.

Research output: Contribution to journalArticle

195 Scopus citations

Reverse pricing and online price elicitation strategies in consumer choice

Chernev, A., Jan 1 2003, In : Journal of Consumer Psychology. 13, 1-2, p. 51-62 12 p.

Research output: Contribution to journalArticle

74 Scopus citations

Selectively pursuing more of you customer's business

Anderson, J. C. & Narus, J. A., Mar 1 2003, In : MIT Sloan Management Review. 44, 3, p. 42-49 8 p.

Research output: Contribution to journalArticle

41 Scopus citations

The Behavioral Score Approach to Dependent Variables

Calder, B. & Malthouse, E. C., Jan 1 2003, In : Journal of Consumer Psychology. 13, 4, p. 387-394 8 p.

Research output: Contribution to journalArticle

6 Scopus citations

The power of innomediation

Sawhney, M., Prandelli, E. & Verona, G., Dec 1 2003, In : MIT Sloan Management Review. 44, 2, p. 77-82 6 p.

Research output: Contribution to journalArticle

95 Scopus citations

The Problem with Solutions

Sawhney, M., Feb 15 2003, In : CIO Magazine.

Research output: Contribution to journalArticle

The structure of self-reported emotional experiences: A mixed-effects Poisson factor model

Böckenholt, U., Kamakura, W. A. & Wedel, M., Nov 2003, In : British Journal of Mathematical and Statistical Psychology. 56, 2, p. 215-229 15 p.

Research output: Contribution to journalArticle

3 Scopus citations
298 Scopus citations
2002

A cross-functional approach to evaluating multiple line extensions for assembled products

Ramdas, K. & Sawhney, M. S., Jan 2002, In : Management Science. 47, 1, p. 22-36 15 p.

Research output: Contribution to journalArticle

80 Scopus citations

A Guadagni-Little Likelihood Can Have Multiple Maxima

Anderson, E. T., Dec 1 2002, In : Marketing Letters. 13, 4, p. 373-388 16 p.

Research output: Contribution to journalArticle

A Guadagni-Little Likelihood Can Have Multiple Maxima

Anderson, E. T., Dec 1 2002, In : Marketing Letters. 13, 2, p. 135-150 16 p.

Research output: Contribution to journalArticle

2 Scopus citations

A Thurstonian analysis of preference change

Böckenholt, U., Jan 1 2002, In : Journal of Mathematical Psychology. 46, 3, p. 300-314 15 p.

Research output: Contribution to journalArticle

14 Scopus citations

Country as brand, product, and beyond: A place marketing and brand management perspective

Kotler, P. & Gertner, D., Apr 2002, In : The Journal of Brand Management. 9, p. 249-261

Research output: Contribution to journalArticle

Create Value from values

Sawhney, M., Nov 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Damn the ROI, Full Speed Ahead

Sawhney, M., Jul 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Don't just relate - collaborate

Sawhney, M., Apr 2002, In : MIT Sloan. 43

Research output: Contribution to journalArticle

Dumbing it down -The dangers of appealing to the lowest common denominator

Preacher, K. J. & Rucker, D. D., Jan 1 2002, In : Dialogue. 17, 1

Research output: Contribution to journalArticle

Effects of implicit memory on memory-based versus stimulus-based brand choice

Lee, A. Y., Nov 1 2002, In : Journal of Marketing Research. 39, 4, p. 440-454 15 p.

Research output: Contribution to journalArticle

96 Scopus citations

Fields of Online Dreams

Sawhney, M., Oct 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Markov models with random effects for binary panel data

Böckenholt, U., Dec 1 2002, In : MPR-online. 7, p. 19-32 14 p.

Research output: Contribution to journalArticle

2 Scopus citations

NET GAINS - Getting Real About Getting Paid

Sawhney, M., Sep 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

NET GAINS - Profit from Transparency

Sawhney, M., Aug 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Only the Sustainable Succeed: Lessons from Asian Survivors

Kotler, P. & Kartajaya, H., Jun 2002, In : Nanyang Business Review. 1, p. 56-68

Research output: Contribution to journalArticle

On the practice of dichotomization of quantitative variables

MacCallum, R. C., Zhang, S., Preacher, K. J. & Rucker, D., Jan 1 2002, In : Psychological Methods. 7, 1, p. 19-40 22 p.

Research output: Contribution to journalArticle

1854 Scopus citations

Putting the Horse First

Sawhney, M., May 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Response styles in affect ratings: Making a mountain out of a molehill

Schimmack, U., Böckenholt, U. & Reisenzein, R., Jan 1 2002, In : Journal of Personality Assessment. 78, 3, p. 461-483 23 p.

Research output: Contribution to journalArticle

47 Scopus citations

Seeing the Whole Elephant

Sawhney, M., Apr 15 2002, In : CIO Magazine.

Research output: Contribution to journalArticle

Sharing the wealth: When should firms treat customers as partners?

Anderson, E. T., Aug 2002, In : Management Science. 48, 8, p. 955-971 17 p.

Research output: Contribution to journalArticle

20 Scopus citations

The devaluation effect: Activating a need devalues unrelated objects

Brendl, C. M., Markman, A. B. & Messner, C., Sep 1 2002, In : Journal of Consumer Research. 29, 4, p. 463-473 11 p.

Research output: Contribution to journalArticle

133 Scopus citations

The moderating role of involvement and differentiation in the evaluation of brand extensions

Maoz, E. & Tybout, A. M., Jan 1 2002, In : Journal of Consumer Psychology. 12, 2, p. 119-131 13 p.

Research output: Contribution to journalArticle

80 Scopus citations

Two-level linear paired comparison models: Estimation and identifiability issues

Tsai, R. C. & Böckenholt, U., Aug 12 2002, In : Mathematical Social Sciences. 43, 3, p. 429-449 21 p.

Research output: Contribution to journalArticle

17 Scopus citations
2001

Analysis of Variance

Tybout, A., Sternthal, B., Verducci, J., Meyers-Levy, J., Barnes, J., Maxwell, S., Allenby, G., Steenkamp, J. B. & Gupta, S., 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 5-35 31 p.

Research output: Contribution to journalArticle

40 Scopus citations

Are sale signs less effective when more products have them?

Anderson, E. T. & Simester, D. I., Jan 1 2001, In : Marketing Science. 20, 2, p. 121-142 22 p.

Research output: Contribution to journalArticle

38 Scopus citations

Communities of creation: Managing distributed innovation in turbulent markets

Sawhney, M. & Prandelli, E., Mar 1 2001, In : IEEE Engineering Management Review. 29, 1, p. 6-24 19 p.

Research output: Contribution to journalArticle

7 Scopus citations

Continuous and Discrete Variables

Böckenholt, U., Bradlow, E., Hutchinson, W., Neelamegham, R., Malaviya, P., John, D. R., Grayson, K., Verducci, J., Koehly, L., Meyer, R., Tybout, A. & Irwin, J., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 37-53 17 p.

Research output: Contribution to journalArticle

5 Scopus citations

Don't homogenize, synchronize.

Sawhney, M., Jul 1 2001, In : Harvard Business Review. 79, 7, p. 100-108, 145

Research output: Contribution to journalArticle

30 Scopus citations

Hierarchical modeling of paired comparison data

Böckenholt, U., Mar 1 2001, In : Psychological methods. 6, 1, p. 49-64 16 p.

Research output: Contribution to journalArticle

43 Scopus citations

How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test.

Brendl, C. M., Markman, A. B. & Messner, C., Nov 1 2001, In : Journal of Personality and Social Psychology. 81, 5, p. 760-773 14 p.

Research output: Contribution to journalArticle

181 Scopus citations

Individual differences in paired comparison data

Böckenholt, U. & Tsai, R. C., Nov 1 2001, In : British Journal of Mathematical and Statistical Psychology. 54, 2, p. 265-277 13 p.

Research output: Contribution to journalArticle

11 Scopus citations

Internet car retailing

Morton, F. S., Zettelmeyer, F. & Silva-Risso, J., Dec 1 2001, In : Journal of Industrial Economics. 49, 4, p. 501-519 19 p.

Research output: Contribution to journalArticle

160 Scopus citations

Interrater Reliability

Grayson, K. & Rust, R., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 71-73 3 p.

Research output: Contribution to journalArticle

78 Scopus citations