Research Output

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Article
1999

Remembering vs. Knowing: Issues in Buyers' Processing of Price Information

Monroe, K. B. & Lee, A. Y., 1999, In : Journal of Academy of Marketing Science. 27, p. 207-225

Research output: Contribution to journalArticle

Seeing Threats as Opportunities

Rein, I. & Kotler, P., May 1999, In : Ulster Business.

Research output: Contribution to journalArticle

The advantages of entry in the growth stage of the product life cycle: An empirical analysis

Shankar, V., Carpenter, G. S. & Krishnamurthi, L., Jan 1 1999, In : Journal of Marketing Research. 36, 2, p. 269-276 8 p.

Research output: Contribution to journalArticle

77 Scopus citations

The dark side of long-term relationships in marketing services

Grayson, K. & Ambler, T., Feb 1999, In : Journal of Marketing Research. 36, 1, p. 132-141 10 p.

Research output: Contribution to journalArticle

320 Scopus citations

The effects of positive mood on memory

Lee, A. Y. & Sternthal, B., Sep 1999, In : Journal of Consumer Research. 26, 2, p. 115-127 13 p.

Research output: Contribution to journalArticle

149 Scopus citations

The Longest Mile

Sawhney, M., Nov 1999, In : Business 2.0.

Research output: Contribution to journalArticle

34 Scopus citations

The personal/group discrimination discrepancy: The role of informational complexity

Quinn, K. A., Roese, N. J., Pennington, G. L. & Olson, J. M., Jan 1 1999, In : Personality and Social Psychology Bulletin. 25, 11, p. 1430-1440 11 p.

Research output: Contribution to journalArticle

31 Scopus citations
1998

A generic concept of marketing

Kotler, P., Sep 1 1998, In : Marketing Management. 7, 3, 1 p.

Research output: Contribution to journalArticle

11 Scopus citations

A hierarchical elimination modeling approach for market structure analysis

Park, S., Jain, D. & Krishnamurthi, L., Dec 1 1998, In : European Journal of Operational Research. 111, 2, p. 328-350 23 p.

Research output: Contribution to journalArticle

1 Scopus citations

Brand diagnostics: Mapping branding effects using consumer associative networks

Henderson, G. R., Iacobucci, D. & Calder, B. J., Dec 1 1998, In : European Journal of Operational Research. 111, 2, p. 306-327 22 p.

Research output: Contribution to journalArticle

111 Scopus citations

Business marketing: understand what customers value.

Anderson, J. C. & Narus, J. A., Jan 1 1998, In : Harvard business review. 76, 6, p. 53-55, 58-5565

Research output: Contribution to journalArticle

324 Scopus citations
37 Scopus citations

Direction of comparison asymmetries in relational judgment: The role of linguistic norms

Roese, N. J., Sherman, J. W. & Hur, T., Jan 1 1998, In : Social Cognition. 16, 3, p. 353-362 10 p.

Research output: Contribution to journalArticle

12 Scopus citations

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Shankar, V., Carpenter, G. S. & Krishnamurthi, L., Jan 1 1998, In : Journal of Marketing Research. 35, 1, p. 54-70 17 p.

Research output: Contribution to journalArticle

210 Scopus citations
1 Scopus citations

Master's Level Education in Business Marketing: Quo Vadis?

Narus, J. A. & Anderson, J. C., 1998, In : Journal of Business-to-Business Marketing. 5, p. 75-93

Research output: Contribution to journalArticle

8 Scopus citations

Mentale kontoführung als selbstregulierung: Repräsentativität für zielgeleitete kategorien

Translated title of the contribution: Mental accounting as self-regulation: Representativeness to goal-derived categoriesBrendl, C. M., Markman, A. B. & Higgins, E. T., Dec 1 1998, In : Zeitschrift fur Sozialpsychologie. 29, 2, p. 89-104 16 p.

Research output: Contribution to journalArticle

15 Scopus citations
36 Scopus citations
30 Scopus citations

Stereotype Efficiency Reconsidered: Encoding Flexibility under Cognitive Load

Sherman, J. W., Lee, A. Y., Bessenoff, G. R. & Frost, L. A., Sep 1998, In : Journal of personality and social psychology. 75, 3, p. 589-606 18 p.

Research output: Contribution to journalArticle

167 Scopus citations

The New Middlemen in the Networked Economy

Sawhney, M., Nov 1998, In : Financial Times.

Research output: Contribution to journalArticle

The role of sale signs

Anderson, E. T. & Simester, D. I., Jan 1 1998, In : Marketing Science. 17, 2, p. 139-155 17 p.

Research output: Contribution to journalArticle

43 Scopus citations
1997

A comparative analysis of reference price models

Briesch, R. A., Krishnamurthi, L., Mazumdar, T. & Raj, S. P., Sep 1997, In : Journal of Consumer Research. 24, 2, p. 202-214 13 p.

Research output: Contribution to journalArticle

245 Scopus citations

Affective determinants of counterfactual thinking

Roese, N. & Hur, T., Jan 1 1997, In : Social Cognition. 15, 4, p. 274-290 17 p.

Research output: Contribution to journalArticle

73 Scopus citations

Context effects at encoding and judgment in consumption settings: The role of cognitive resources

Meyers-Levy, J. & Tybout, A. M., Jun 1997, In : Journal of Consumer Research. 24, 1, p. 1-14 14 p.

Research output: Contribution to journalArticle

89 Scopus citations

Counterfactual thinking

Roese, N., Jan 1 1997, In : Psychological Bulletin. 121, 1, p. 133-148 16 p.

Research output: Contribution to journalArticle

800 Scopus citations

Counterfactual Thinking: The Intersection of Affect and Function

Roese, N. J. & Olson, J. M., Dec 1 1997, In : Advances in Experimental Social Psychology. 29, C, p. 1-59 59 p.

Research output: Contribution to journalArticle

167 Scopus citations

Le Marketing Direct Interactif: Marketing du 21 ème Siècle?

Kotler, P. & Dubois, B., 1997, In : Revue Francaise de Marketing. 164, p. 43-58

Research output: Contribution to journalArticle

Metrics to evaluate R,D&E

Hauser, J. R. & Zettelmeyer, F., Jan 1 1997, In : Research Technology Management. 40, 4, p. 32-38 7 p.

Research output: Contribution to journalArticle

83 Scopus citations

Modeling methods for discrete choice analysis

Ben-Akiva, M., Mcfadden, D., Abe, M., Böckenholt, U., Bolduc, D., Gopinath, D., Morikawa, T., Ramaswamy, V., Rao, V., Revelt, D. & Steinberg, D., 1997, In : Marketing Letters. 8, 3, p. 273-286 14 p.

Research output: Contribution to journalArticle

50 Scopus citations

Modeling within-subject dependencies in ordinal paired comparison data

Böckenholt, U. & Dillon, W. R., Sep 1997, In : Psychometrika. 62, 3, p. 411-434 24 p.

Research output: Contribution to journalArticle

32 Scopus citations

Perceptions of purple: Counterfactual and hindsight judgments at northwestern wildcats football games

Roese, N. & Maniar, S. D., Jan 1 1997, In : Personality and Social Psychology Bulletin. 23, 12, p. 1245-1253 9 p.

Research output: Contribution to journalArticle

39 Scopus citations

Some new methods for an old problem: Modeling preference changes and competitive market structures in pretest market data

Böckenholt, U. & Dillon, W. R., Jan 1 1997, In : Journal of Marketing Research. 34, 1, p. 130-142 13 p.

Research output: Contribution to journalArticle

23 Scopus citations

The effect of common features on brand choice: Moderating role of attribute importance

Chernev, A., Jan 1 1997, In : Journal of Consumer Research. 23, 4, p. 304-311 8 p.

Research output: Contribution to journalArticle

41 Scopus citations

The persuasive impact of message spacing

Malaviya, P. & Sternthal, B., Jan 1 1997, In : Journal of Consumer Psychology. 6, 3, p. 233-255 23 p.

Research output: Contribution to journalArticle

9 Scopus citations

The role of inference in context effects: Inferring what you want from what is available

Prelec, D., Wernerfelt, B. & Zettelmeyer, F., Jun 1 1997, In : Journal of Consumer Research. 24, 1, p. 118-125 8 p.

Research output: Contribution to journalArticle

79 Scopus citations
1996

Acquisition and Impact of Consumer Expertise

Maheswaran, D., Sternthal, B. & Gürhan, Z., 1996, In : Journal of Consumer Psychology. 5, 2, p. 115-133 19 p.

Research output: Contribution to journalArticle

22 Scopus citations
5 Scopus citations

A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures

Sawhney, M. S. & Eliashberg, J., Jan 1 1996, In : Marketing Science. 15, 2, p. 113-131 19 p.

Research output: Contribution to journalArticle

276 Scopus citations

A stochastic multidimensional unfolding approach for representing phased decision outcomes

DeSarbo, W. S., Lehmann, D. R., Carpenter, G. & Sinha, I., 1996, In : Psychometrika. 61, p. 485-508

Research output: Contribution to journalArticle

9 Scopus citations

Counterfactuals, causal attributions, and the hindsight bias: A conceptual integration

Roese, N. J. & Olson, J. M., May 1996, In : Journal of Experimental Social Psychology. 32, 3, p. 197-227 31 p.

Research output: Contribution to journalArticle

144 Scopus citations

Crisis in the arts: The marketing response

Scheff, J. & Kotler, P., Jan 1 1996, In : California Management Review. 1, p. 28-52 25 p.

Research output: Contribution to journalArticle

48 Scopus citations

Estimating the Concomitant-Variable Latent-Class Model with the EM Algorithm

Van der Heijden, P. G. M., Dessens, J. & Bockenholt, U., Jan 1 1996, In : Journal of Educational and Behavioral Statistics. 21, 3, p. 215-229 15 p.

Research output: Contribution to journalArticle

28 Scopus citations

How the Arts Can Prosper through Strategic Collaborations

Scheff, J. & Kotler, P., 1996, In : Harvard Business Review. 74, p. 52-62

Research output: Contribution to journalArticle

Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies

Carpenter, G. S. & Nakamoto, K., 1996, In : Journal of Consumer Psychology. 5, 4, p. 325-358 34 p.

Research output: Contribution to journalArticle

15 Scopus citations

Latent change in recurrent choice data

Böckenholt, U. & Langeheine, R., Jan 1 1996, In : Psychometrika. 61, 2, p. 285-301 17 p.

Research output: Contribution to journalArticle

15 Scopus citations

Measuring the dynamic effects of promotions on brand choice

Papatla, P. & Krishnamurthi, L., Feb 1996, In : Journal of Marketing Research. 33, 1, p. 20-35 16 p.

Research output: Contribution to journalArticle

102 Scopus citations