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1993

Estimating latent distributions in recurrent choice data

Böckenholt, U., Sep 1 1993, In : Psychometrika. 58, 3, p. 489-509 21 p.

Research output: Contribution to journalArticle

12 Scopus citations

Self-Esteem and Counterfactual Thinking

Roese, N. J. & Olson, J. M., Jan 1 1993, In : Journal of Personality and Social Psychology. 65, 1, p. 199-206 8 p.

Research output: Contribution to journalArticle

71 Scopus citations

Self-esteem and counterfactual thinking.

Roese, N. J. & Olson, J. M., Jul 1 1993, In : Journal of Personality and Social Psychology. 65, 1, p. 199-206 8 p.

Research output: Contribution to journalArticle

Testing Alternative Models of New Product Diffusion

Zettelmeyer, F. & Stoneman, P., 1993, In : Economics of Innovation and New Technology. 2, p. 283-308

Research output: Contribution to journalArticle

13 Scopus citations

The effect of pictorial distance and the viewer's sociability on ad liking

Artz, N., Tybout, A. M. & Kehret-Ward, T., 1993, In : Journal of Consumer Psychology. 2, p. 359-379

Research output: Contribution to journalArticle

4 Scopus citations

The marketing of parochial schooling modeled as an exchange process

Wrenn, B. & Kotler, P., Jan 1 1993, In : Journal of Research on Christian Education. 2, 1, p. 119-134 16 p.

Research output: Contribution to journalArticle

3 Scopus citations

The Marketing of Parochial School Modeled as an Exchange Process

Kotler, P. & Wrenn, B., 1993, In : Journal of Research on Christian Education. 2, p. 119-134

Research output: Contribution to journalArticle

There's no place like our place! The marketing of cities, regions, and nations

Kotler, P., Haider, D. & Rein, I., 1993, In : The Futurist. 27, p. 14-21

Research output: Contribution to journalArticle

The Structure of Counterfactual Thought

Roese, N. J. & Olson, J. M., Jun 1993, In : Personality and Social Psychology Bulletin. 19, p. 312-319

Research output: Contribution to journalArticle

Toward a theory of hypothesis generation in diagnostic decision making

BÜckenholt, U. & Weber, E. U., Jan 1993, In : Investigative radiology. 28, 1, p. 76-80 5 p.

Research output: Contribution to journalArticle

5 Scopus citations

Twenty Years of Bogus Pipeline Research: A Critical Review and Meta-Analysis

Roese, N. J. & Jamieson, D. W., Sep 1993, In : Psychological Bulletin. 114, 2, p. 363-375 13 p.

Research output: Contribution to journalArticle

183 Scopus citations
1992

An Empirical Analysis of Salesforce Compensation Plans

Coughlan, A. T. & Narasimhan, C., Jan 1992, In : Journal of Business. 65, p. 93-122

Research output: Contribution to journalArticle

A Perspective on the Use of Marketing Audits

Kotler, P., Dec 1992, In : Journal of Management Inquiry. 1, 4, 1 p.

Research output: Contribution to journalArticle

A Probit Model of Choice Dynamics

Papatla, P. & Krishnamurthi, L., 1992, In : Marketing Science. 11, p. 189-206

Research output: Contribution to journalArticle

Assumptions and Comparative Strengths of the Two-Step Approach:Comment on Fornell and Yi

Anderson, J. & Gerbing, D. W., Jan 1 1992, In : Sociological Methods & Research. 20, 3, p. 321-333 13 p.

Research output: Contribution to journalArticle

271 Scopus citations

Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions

Krishnamurthi, L., Mazumdar, T. & Raj, S. P., Dec 1992, In : Journal of Consumer Research. 19, p. 387-400

Research output: Contribution to journalArticle

Bidirectional contingent cross tolerance between the anticonvulsant effects of pentobarbital and ethanol

C. Kwon Kim, K. K., Pinel, J. P. J. & Roese, N. R., Jan 1992, In : Pharmacology, Biochemistry and Behavior. 41, 1, p. 127-132 6 p.

Research output: Contribution to journalArticle

11 Scopus citations

Customer Value Assessment in Business Markets: A State-of-Practice Study

Anderson, J. C., Jain, D. C. & Chintagunta, P. K., Jun 19 1992, In : Journal of Business-to-Business Marketing. 1, 1, p. 3-29 27 p.

Research output: Contribution to journalArticle

228 Scopus citations

Dynamic competitive pricing strategies

Coughlan, A. T. & Mantrala, M. K., Mar 1992, In : International Journal of Research in Marketing. 9, 1, p. 91-108 18 p.

Research output: Contribution to journalArticle

5 Scopus citations

It's Time for Total Marketing

Kotler, P., 1992, In : Business Week Advance Briefs. 2, p. 1-21

Research output: Contribution to journalArticle

Loglinear representation for multivariate choice data

Böckenholt, U., Jan 1 1992, In : Mathematical social sciences. 23, 2, p. 235-250 16 p.

Research output: Contribution to journalArticle

2 Scopus citations

Marketing's New Paradigm: What's Really Happening Out There

Kotler, P., 1992, In : Planning Review. 20, p. 50-52

Research output: Contribution to journalArticle

Monte Carlo Evaluations of Goodness of Fit Indices for Structural Equation Models

Gerbing, D. W. & Anderson, J., Jan 1 1992, In : Sociological Methods & Research. 21, 2, p. 132-160 29 p.

Research output: Contribution to journalArticle

379 Scopus citations

Optimal multiple-objective marketing strategies

Bell, S. S. & Carpenter, G. S., Oct 1 1992, In : Marketing Letters. 3, 4, p. 383-393 11 p.

Research output: Contribution to journalArticle

6 Scopus citations

Retail pricing: Does channel length matter?

Coughlan, A. T. & Lal, R., Jan 1 1992, In : Managerial and Decision Economics. 13, 3, p. 201-214 14 p.

Research output: Contribution to journalArticle

14 Scopus citations

Same-sex touching behavior: The moderating role of homophobic attitudes

Roese, N. J., Olson, J. M., Borenstein, M. N., Martin, A. & Shores, A. L., Dec 1 1992, In : Journal of Nonverbal Behavior. 16, 4, p. 249-259 11 p.

Research output: Contribution to journalArticle

32 Scopus citations

The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness

Anand, P. & Sternthal, B., Jan 1 1992, In : Journal of Consumer Psychology. 1, 3, p. 225-238 14 p.

Research output: Contribution to journalArticle

19 Scopus citations

Thurstonian representation for partial ranking data

Böckenholt, U. & Bockenholt, U., May 1992, In : British Journal of Mathematical and Statistical Psychology. 45, p. 31-49

Research output: Contribution to journalArticle

29 Scopus citations

Twenty Years of Deception Research: A Decline in Subjects' Trust?

Sharpe, D., Adair, J. G. & Roese, N. J., Oct 1992, In : Personality and Social Psychology Bulletin. 18, p. 585-590

Research output: Contribution to journalArticle

Use of formal Methods in Medical Decision Making:A Survey and Analysis

Böckenholt, U. & Weber, E. U., Dec 1992, In : Medical Decision Making. 12, 4, p. 298-306 9 p.

Research output: Contribution to journalArticle

11 Scopus citations
1991

A framework for marketing image management.

Barich, H. & Kotler, P., Dec 1 1991, In : Sloan Management Review. 32, 2, p. 94-104 11 p.

Research output: Contribution to journalArticle

332 Scopus citations

An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity

Krishnamurthi, L. & Raj, S. P., 1991, In : Marketing Science. 10, p. 172-183

Research output: Contribution to journalArticle

Constrained latent class analysis: Simultaneous classification and scaling of discrete choice data

Böckenholt, U. & Böckenholt, I., Dec 1 1991, In : Psychometrika. 56, 4, p. 699-716 18 p.

Research output: Contribution to journalArticle

24 Scopus citations

Effects of Multiple Plays on Evaluations of Gambles

Wendell, D. H., Böckenholt, U. & Bockenholt, U., 1991, In : Bulletin of the Psychonomics Society. 29, p. 530-530

Research output: Contribution to journalArticle

Gender Differences in the Use of Message Cues and Judgments

Meyers-Levy, J. & Sternthal, B., Feb 1991, In : Journal of Marketing Research. 28, p. 84-96

Research output: Contribution to journalArticle

Kotler on…

Kotler, P., Feb 1 1991, In : Management Decision. 29, 2, p. 44-47 4 p.

Research output: Contribution to journalArticle

1 Scopus citations

New technology adoption in an innovative marketplace: Micro- and macro-level decision making models

Bridges, E., Coughlan, A. T. & Kalish, S., Nov 1991, In : International Journal of Forecasting. 7, 3, p. 257-270 14 p.

Research output: Contribution to journalArticle

31 Scopus citations

Partnering as a Focused Market Strategy

Anderson, J. C. & Narus, J. A., 1991, In : California Management Review. 33, p. 95-113

Research output: Contribution to journalArticle

259 Scopus citations

Perceptual fluency and affect without recognition

Anand, P. & Sternthal, B., May 1 1991, In : Memory & Cognition. 19, 3, p. 293-300 8 p.

Research output: Contribution to journalArticle

22 Scopus citations
503 Scopus citations

Response Function Estimation Using the Equity Estimator

Rangaswamy, A. & Krishnamurthi, L., Feb 1991, In : Journal of Marketing Research. 28, p. 72-83

Research output: Contribution to journalArticle

The effects of attractiveness, dominance, and attribute differences on information acquisition in multiattribute binary choice

Bockenholt, U., Albert, D., Aschenbrenner, M. & Schmalhofer, F., Aug 1991, In : Organizational Behavior and Human Decision Processes. 49, 2, p. 258-281 24 p.

Research output: Contribution to journalArticle

47 Scopus citations

The role of expectancy in hypnotic hypermnesia: A Brief Communication

Grabowski, K. L., Roese, N. J. & Thomas, M. R., Oct 1 1991, In : International Journal of Clinical and Experimental Hypnosis. 39, 4, p. 193-197 5 p.

Research output: Contribution to journalArticle

2 Scopus citations

The value of idiosyncratic functional forms in conjoint analysis

Krishnamurthi, L. & Wittink, D. R., Nov 1991, In : International Journal of Research in Marketing. 8, 4, p. 301-313 13 p.

Research output: Contribution to journalArticle

10 Scopus citations
1990

A Model of Distributor Firm and Manufacturer Firm Working Partnerships

Anderson, J. C. & Narus, J. A., Jan 1990, In : The Journal of Marketing. 54, p. 42-58

Research output: Contribution to journalArticle

Canonical analysis of contingency tables with linear constraints

Böckenholt, U. & Böcknholt, I., Dec 1 1990, In : Psychometrika. 55, 4, p. 633-639 7 p.

Research output: Contribution to journalArticle

35 Scopus citations

Competitive Strategies for Late Entry into a Market with a Dominant Brand

Carpenter, G. S. & Nakamoto, K., Oct 1990, In : Management Science. 36, p. 1268-1278

Research output: Contribution to journalArticle

Ease of Message Processing as a Moderator of Repetition Effects in Advertising

Anand, P. & Sternthal, B., Aug 1990, In : Journal of Marketing Research. 27, p. 345-353

Research output: Contribution to journalArticle

Globalization - Realities and Strategies

Kotler, P., Feb 1990, In : Die Unternehmung. p. 79-99

Research output: Contribution to journalArticle

Modeling Individual Differences in Unfolding Preference Data: A Restricted Latent Class Approach

Böckenholt, U., Böckenholt, I. & Bockenholt, U., Sep 1990, In : Applied Psychological Measurement. 14, p. 257-269

Research output: Contribution to journalArticle

17 Scopus citations