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1990

Moderation of Preference Reversals in the Long Run

Wedell, D. H. & Böckenholt, U., May 1990, In : Journal of Experimental Psychology: Human Perception and Performance. 16, 2, p. 429-438 10 p.

Research output: Contribution to journalArticle

48 Scopus citations

Multivariate thurstonian models

Böckenholt, U., Jun 1 1990, In : Psychometrika. 55, 2, p. 391-403 13 p.

Research output: Contribution to journalArticle

8 Scopus citations

Representation and Use of Knowledge for Decision Making in Human, Mechanized, and Ideal Agents

Böckenholt, U., Rendell, L., III, C. C. W. & Bockenholt, U., 1990, In : IEEE Transactions on Systems, Man, and Cybernetics. 20, p. 293-295

Research output: Contribution to journalArticle

The effect of differences in the number of attribute levels on conjoint results

Wittink, D. R., Krishnamurthi, L. & Reibstein, D. J., Jun 1 1990, In : Marketing Letters. 1, 2, p. 113-123 11 p.

Research output: Contribution to journalArticle

73 Scopus citations

The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

Maheswaran, D. & Sternthal, B., Jun 1990, In : Journal of Consumer Research. 17, p. 66-73

Research output: Contribution to journalArticle

1989

Analyzing optima in the exploration of multiple response surfaces

Bockenholt, U., Jan 1 1989, In : Biometrics. 45, 3, p. 1001-1008 8 p.

Research output: Contribution to journalArticle

5 Scopus citations

Bootstrapping: Applications to Psychophysiology

Wasserman, S. & Bockenholt, U., Mar 1989, In : Psychophysiology. 26, 2, p. 208-221 14 p.

Research output: Contribution to journalArticle

125 Scopus citations

Consumer Preference Formation and Pioneering Advantage

Carpenter, G. S. & Nakamoto, K., Aug 1989, In : Journal of Marketing Research. 26, p. 285-298

Research output: Contribution to journalArticle

From mass marketing to mass customization

Kotler, P., 1989, In : Strategy & Leadership. 17, p. 10-47

Research output: Contribution to journalArticle

Intervention analysis using control series and exogenous variables in a transfer function model: A case study

Krishnamurthi, L., Narayan, J. & Raj, S. P., 1989, In : International Journal of Forecasting. 5, 1, p. 21-27 7 p.

Research output: Contribution to journalArticle

5 Scopus citations

On Credible Delegation by Oligopolists: A Discussion of Distribution Channel Management

Coughlan, A. T. & Wernerfelt, B., Feb 1989, In : Management Science. 35, p. 226-239

Research output: Contribution to journalArticle

Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market

Carpenter, G. S., Sep 1989, In : Management Science. 35, p. 1029-1044

Research output: Contribution to journalArticle

Salesforce Compensation: Theory and Managerial Implications

Coughlan, A. T. & Sen, S. K., 1989, In : Marketing Science. 8, p. 324-342

Research output: Contribution to journalArticle

Schema Congruity as a Basis for Product Evaluation

Meyers-Levy, J. & Tybout, A. M., Jun 1989, In : Journal of Consumer Research. 16, p. 39-54

Research output: Contribution to journalArticle

1988

A logistic representation of multivariate paired-comparison models

Bockenholt, U., Mar 1988, In : Journal of Mathematical Psychology. 32, 1, p. 44-63 20 p.

Research output: Contribution to journalArticle

9 Scopus citations

A Model of Brand Choice and Purchase Quantity Price Sensitivities

Krishnamurthi, L. & Raj, S. P., 1988, In : Marketing Science. 7, p. 1-20

Research output: Contribution to journalArticle

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

Gerbing, D. W. & Anderson, J. C., May 1988, In : Journal of Marketing Research. 25, p. 186-192

Research output: Contribution to journalArticle

Conjoint models of family decision making

Krishnamurthi, L., 1988, In : International Journal of Research in Marketing. 5, 3, p. 185-198 14 p.

Research output: Contribution to journalArticle

28 Scopus citations

Market Pioneering, Learning, and Preference

Carpenter, G. S. & Nakamoto, K., 1988, In : Advances in Consumer Research. 15, p. 275-279

Research output: Contribution to journalArticle

Modeling Asymmetric Competition

Carpenter, G. S., Cooper, L. G., Hanssens, D. M. & Midgley, D. F., 1988, In : Marketing Science. 7, p. 393-412

Research output: Contribution to journalArticle

Partnership advantage and its determinants in distributor and manufacturer working relationships

Sethuraman, R., Anderson, J. & Narus, J. A., Jan 1 1988, In : Journal of Business Research. 17, 4, p. 327-347 21 p.

Research output: Contribution to journalArticle

42 Scopus citations

Strengthen Distributor Performance Through Channel Positioning

Narus, J. A. & Anderson, J. C., 1988, In : Sloan Management Review. 29, p. 31-40

Research output: Contribution to journalArticle

Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach

Anderson, J. C. & Gerbing, D. W., May 1988, In : Psychological Bulletin. 103, 3, p. 411-423 13 p.

Research output: Contribution to journalArticle

20624 Scopus citations

Distribution channel choice in a market with complementary goods

Coughlan, A. T., Jan 1 1987, In : International Journal of Research in Marketing. 4, 2, p. 85-97 13 p.

Research output: Contribution to journalArticle

14 Scopus citations

Distributor contributions to partnerships with manufacturers

Narus, J. A. & Anderson, J. C., Jan 1 1987, In : Business Horizons. 30, 5, p. 34-42 9 p.

Research output: Contribution to journalArticle

48 Scopus citations

Improper solutions in the analysis of covariance structures: Their interpretability and a comparison of alternate respecifications

Gerbing, D. W. & Anderson, J. C., Mar 1 1987, In : Psychometrika. 52, 1, p. 99-111 13 p.

Research output: Contribution to journalArticle

100 Scopus citations

International Market Entry and Expansion Via Independent or Integrated Channels of Distribution

Anderson, E. & Coughlan, A. T., Jan 1987, In : The Journal of Marketing. 51, p. 71-82

Research output: Contribution to journalArticle

Market pioneering and competitive positioning strategy

Carpenter, G. S., Nov 1 1987, In : Annales Des Télécommunications. 42, 11-12, p. 699-709 11 p.

Research output: Contribution to journalArticle

On the Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria

Anderson, J. C., Gerbing, D. W. & Hunter, J. E., Nov 1987, In : Journal of Marketing Research. 24, p. 432-437

Research output: Contribution to journalArticle

Perceptual organization in task performance

Sandelands, L. E. & Calder, B., Jan 1 1987, In : Organizational Behavior and Human Decision Processes. 40, 3, p. 287-306 20 p.

Research output: Contribution to journalArticle

3 Scopus citations

The Equity Estimator for Marketing Research

Krishnamurthi, L. & Rangaswamy, A., 1987, In : Marketing Science. 6, p. 336-357

Research output: Contribution to journalArticle

What Consumer Research Is…

Calder, B. J. & Tybout, A. M., Jun 1987, In : Journal of Consumer Research. 14, p. 136-140

Research output: Contribution to journalArticle

1986

Creating the Responsive Organization

Kotler, P. & Clark, R. E., 1986, In : Healthcare Forum. 29, p. 26-32

Research output: Contribution to journalArticle

1 Scopus citations

Examining the Vividness Controversy: An Availability-Valence Interpretation

Kisielius, J. & Sternthal, B., Mar 1986, In : Journal of Consumer Research. 12, p. 418-431

Research output: Contribution to journalArticle

Exploratory, Clinical and Interaction Centered Focus Groups

Calder, B. J., 1986, In : Journal of Data Collection. 26, p. 24-28

Research output: Contribution to journalArticle

Global Standardization - Courting Danger

Kotler, P., 1986, In : Journal of Consumer Marketing. 3, p. 13-15

Research output: Contribution to journalArticle

87 Scopus citations

How to set the hospital's marketing report.

Kotler, P., Mar 1 1986, In : Journal of Health Care Marketing. 6, 1, p. 7-12 6 p.

Research output: Contribution to journalArticle

2 Scopus citations

Idea Management

Kotler, P., 1986, In : Healthcare Forum. 29, p. 45-48

Research output: Contribution to journalArticle

Idea management.

Kotler, P., Mar 1 1986, In : Healthcare forum. 29, 2, p. 45-48 4 p.

Research output: Contribution to journalArticle

Industrial distributor selling: The roles of outside and inside sales

Narus, J. A. & Anderson, J. C., Feb 1986, In : Industrial Marketing Management. 15, 1, p. 55-62 8 p.

Research output: Contribution to journalArticle

24 Scopus citations

Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising

Krishnamurthi, L., Narayan, J. & Raj, S. P., Nov 1986, In : Journal of Marketing Research. 23, p. 337-345

Research output: Contribution to journalArticle

Meeting the new competition from Japan and the Far East

Kotler, P., 1986, In : Journal of Global Marketing.

Research output: Contribution to journalArticle

Megamarketing

Kotler, P., 1986, In : Harvard Business Review. 64, p. 117-124

Research output: Contribution to journalArticle

Prosumers: A New Type of Consumer

Kotler, P., 1986, In : The Futurist. 20, p. 24-28

Research output: Contribution to journalArticle

Psychological Effects of Restaurant Meetings on Industrial Buyers

Schurr, P. H. & Calder, B. J., Jan 1986, In : The Journal of Marketing. 50, p. 87-97

Research output: Contribution to journalArticle

Turn Your Industrial Distributors into Partners

Narus, J. A. & Anderson, J. C., 1986, In : Harvard Business Review. 64, p. 66-71

Research output: Contribution to journalArticle