Research Output

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1985

A Comparison of Two Alternate Residual Goodness‑of‑Fit Indices

Anderson, J. C., Gerbing, D. W. & Narayanan, A., 1985, In : Journal of the Market Research Society. 27, p. 283-291

Research output: Contribution to journalArticle

A Model of Marketing Mix, Brand Switching, and Competition

Carpenter, G. S. & Lehmann, D. R., Aug 1985, In : Journal of Marketing Research. 22, p. 318-329

Research output: Contribution to journalArticle

Competition and Cooperation in Marketing Channel Choice: Theory and Applications

Coughlan, A. T., 1985, In : Marketing Science. 4, p. 110-129

Research output: Contribution to journalArticle

Executive compensation, management turnover, and firm performance. An empirical investigation

Coughlan, A. T. & Schmidt, R. M., Jan 1 1985, In : Journal of Accounting and Economics. 7, 1-3, p. 43-66 24 p.

Research output: Contribution to journalArticle

574 Scopus citations

Finding a way through the venture capital maze

Bruno, A. V., Tyebjee, T. T. & Anderson, J. C., Jan 1 1985, In : Business Horizons. 28, 1, p. 12-19 8 p.

Research output: Contribution to journalArticle

2 Scopus citations

Flawed Products: Consumer Responses and Marketer Strategies

Kotler, P. & Mantrala, M. K., 1985, In : Journal of Consumer Marketing. 2, p. 27-36

Research output: Contribution to journalArticle

11 Scopus citations

Strategic Global Marketing: Lessons from the Japanese

Jatusripitak, S., Fahey, L. & Kotler, P., 1985, In : Columbia Journal of World Business. 20, p. 47-53

Research output: Contribution to journalArticle

The Effect of Advertising on Consumer Price Sensitivity

Krishnamurthi, L. & Raj, S. P., May 1985, In : Journal of Marketing Research. 22, p. 119-129

Research output: Contribution to journalArticle

138 Scopus citations

The right kind of business advocacy

Fox, K. F. A. & Calder, B. J., Jan 1 1985, In : Business Horizons. 28, 1, p. 7-11 5 p.

Research output: Contribution to journalArticle

2 Scopus citations

The role and development of marketing in today's health care institution.

Kotler, P., Jan 1 1985, In : Health Care Strategic Management. 3, 1, p. 21-24 4 p.

Research output: Contribution to journalArticle

3 Scopus citations
1984

A Model of Distributor's Perspective of Distributor-Manufacturer Working Relationships

Anderson, J. C. & Narus, J. A., 1984, In : The Journal of Marketing. 48, p. 62-74

Research output: Contribution to journalArticle

Augmentation, Single Causation, Discounting, and Minimum Causation in Attributions

Anderson, J. C. & Sivacek, J. M., 1984, In : Basic and Applied Social Psychology. 5, p. 83-93

Research output: Contribution to journalArticle

Design: A Powerful but Neglected Strategic Tool

Kotler, P. & Rath, G. A., 1984, In : Journal of Business Strategy. 5, p. 16-21

Research output: Contribution to journalArticle

196 Scopus citations

Detecting and Explaining the Sleeper Effect

Hannah, D. B. & Sternthal, B., Sep 1984, In : Journal of Consumer Research. 11, p. 632-642

Research output: Contribution to journalArticle

Detecting and Explaining Vividness Effects in Attitudinal Judgments

Kisielius, J. & Sternthal, B., Feb 1984, In : Journal of Marketing Research. 21, p. 54-64

Research output: Contribution to journalArticle

"Dream" Vacations: The Booming Market for Designed Experiences

Kotler, P., 1984, In : The Futurist. 18, p. 7-13

Research output: Contribution to journalArticle

On the Meaning of within-Factor Correlated Measurement Errors

Gerbing, D. W. & Anderson, J. C., 1984, In : Journal of Consumer Research. 11, p. 572-580

Research output: Contribution to journalArticle

Referencing and bias in social interaction

Sandelands, L. E. & Calder, B. J., Apr 1 1984, In : Journal of personality and social psychology. 46, 4, p. 755-762 8 p.

Research output: Contribution to journalArticle

3 Scopus citations
786 Scopus citations
1983

Attitude-Behavior Consistency in Children's Responses to Television Advertising

Roedder, D. L., Sternthal, B. & Calder, B. J., Nov 1983, In : Journal of Marketing Research. 20, p. 337-349

Research output: Contribution to journalArticle

Beyond External Validity

Calder, B. J., Phillips, L. W. & Tybout, A. M., Jun 1983, In : Journal of Consumer Research. 10, p. 112-114

Research output: Contribution to journalArticle

Competition getting even hotter.

Calder, B. J., Apr 1 1983, In : Modern Healthcare. 13, 4, p. 80-81 2 p.

Research output: Contribution to journalArticle

Poll says most administrators don't fear losses from prospective pay.

Calder, B. J., Feb 1 1983, In : Modern Healthcare. 13, 2

Research output: Contribution to journalArticle

1982

Comparing Derived Importance Weights Across Attributes

Wittink, D. R., Krishnamurthi, L. & Nutter, J. B., Mar 1982, In : Journal of Consumer Research. 8, p. 471-474

Research output: Contribution to journalArticle

Hospital management poll: prospective payment.

Calder, B. J., Sep 1 1982, In : Hospital management quarterly : HMQ. p. 4-8 5 p.

Research output: Contribution to journalArticle

Hospital management poll--medical staff planning in the 80s.

Calder, B. J., Jun 1 1982, In : Hospital management quarterly : HMQ. p. 6-9 4 p.

Research output: Contribution to journalArticle

Impact of the Introduction of Television on crime in the United States: Empirical Findings on Theoretical Implications

Hennigan, K. M., Heath, L., Wharton, J. D., al, E. & Calder, B., 1982, In : Journal of Personality and Social Psychology. 42, p. 461-477

Research output: Contribution to journalArticle

56 Scopus citations

Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement

Anderson, J. C. & Gerbing, D. W., Nov 1982, In : Journal of Marketing Research. 19, p. 453-460

Research output: Contribution to journalArticle

The Concept of External Validity

Calder, B. J., Phillips, L. W. & Tybout, A. M., Dec 1982, In : Journal of Consumer Research. 9, p. 240-244

Research output: Contribution to journalArticle

The World's Champion Marketers: The Japanese

Kotler, P. & Fahey, L., 1982, In : Journal of Business Strategy. 3, p. 3-13

Research output: Contribution to journalArticle

33 Scopus citations
1981

A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation

Tybout, A. M. & Hauser, J. R., 1981, In : The Journal of Marketing. 45, p. 82-101

Research output: Contribution to journalArticle

Business Marketing for Political Candidates

Kotler, P., 1981, In : Campaigns and Elections. p. 24-33

Research output: Contribution to journalArticle

Designing Research for Application

Calder, B. J., Phillips, L. W. & Tybout, A. M., Sep 1981, In : Journal of Consumer Research. 8, p. 197-207

Research output: Contribution to journalArticle

Marketing research for better planning: focus groups.

Calder, B. J. & Bjorling, J., Mar 1 1981, In : Hospital management quarterly : HMQ. p. 6-9 4 p.

Research output: Contribution to journalArticle

Marketing research for better planning: surveys.

Calder, B. J. & Bjorling, J., Jun 1 1981, In : Hospital management quarterly : HMQ. p. 12-15 4 p.

Research output: Contribution to journalArticle

Marketing Warfare in the 1980s

Kotler, P. & Singh, R., 1981, In : Journal of Business Strategy. 1, p. 30-41

Research output: Contribution to journalArticle

Strategic Planning for Higher Education

Kotler, P. & Murphy, P. E., 1981, In : The Journal of Higher Education. 52, p. 470-489

Research output: Contribution to journalArticle

1980

Evaluating Consumer Protection Laws: II. Promising Methods

PHILLIPS, LYNN. W. & CALDER, BOBBY. J., Jan 1 1980, In : Journal of Consumer Affairs. 14, 1, p. 9-36 28 p.

Research output: Contribution to journalArticle

8 Scopus citations

Explaining the Effects of Experience: A Matter of Salience?

Tybout, A. M. & Yalch, R. F., Mar 1980, In : Journal of Consumer Research. 6, p. 406-413

Research output: Contribution to journalArticle

Intrinsic Motivation and norms about payment

Staw, B. M., Calder, B. J., Hess, R. K. & Sandelands, L. E., Mar 1980, In : Journal of Personality. 48, p. 1-14

Research output: Contribution to journalArticle

33 Scopus citations

Path Analysis of Buyer Behavior under Conditions of Crowding

Harrell, G. D., Hutt, M. D. & Anderson, J. C., Feb 1980, In : Journal of Marketing Research. 17, p. 45-51

Research output: Contribution to journalArticle

Reducing cigarette smoking: an opportunity for social marketing?

Fox, K. F. & Kotler, P., Dec 1 1980, In : Journal of health care marketing. 1, 1, p. 8-17 10 p.

Research output: Contribution to journalArticle

7 Scopus citations

Television Commercial Wearout: An Information Processing View

Calder, B. J. & Sternthal, B., May 1980, In : Journal of Marketing Research. 17, p. 173-186

Research output: Contribution to journalArticle