Research Output

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1980

The marketing of social causes: the first 10 years.

Fox, K. F. & Kotler, P., Jan 1 1980, In : Journal of marketing. 44, p. 24-33 10 p.

Research output: Contribution to journalArticle

153 Scopus citations
1979

Evaluating Consumer Protection Programs: Part I. Weak But Commonly Used Research Designs

PHILLIPS, LYNN. W. & Calder, B., Jan 1 1979, In : Journal of Consumer Affairs. 13, 2, p. 157-185 29 p.

Research output: Contribution to journalArticle

10 Scopus citations

Evaluating Consumer Protection Programs: Part I. Weak But Commonly Used Research Designs

Phillips, L. W. & Calder, B. J., 1979, In : Journal of Consumer Affairs. 13, p. 157-185

Research output: Contribution to journalArticle

10 Scopus citations

Strategies for Introducing Marketing into Nonprofit Organizations

Kotler, P., Jan 1979, In : Journal of Marketing. 43, p. 37-44

Research output: Contribution to journalArticle

The Construct Validity of the Tripartite Classification of Attitudes

Bagozzi, R. P., Tybout, A. M., Craig, C. S. & Sternthal, B., Feb 1979, In : Journal of Marketing Research. 16, p. 88-95

Research output: Contribution to journalArticle

The Construct Validity of the Tripartite Classification of Attitudes

Bagozzi, R. P., Tybout, A. M., Craig, C. S. & Sternthal, B., Feb 1979, In : Journal of Marketing Research. 16, p. 88-95

Research output: Contribution to journalArticle

Toward a broader concept of marketing's role in social order

Levy, S. J. & Kotler, P., Jun 1 1979, In : Journal of the Academy of Marketing Science. 7, 3, p. 233-238 6 p.

Research output: Contribution to journalArticle

7 Scopus citations
1978

Are Highly Credible Sources Persuasive?: Rejoinder

Sternthal, B. & Dholakia, R. R., Jun 1978, In : Journal of Consumer Research. 5, p. 67-69

Research output: Contribution to journalArticle

Harvesting strategies for weak products

Kotler, P., Aug 1978, In : Business Horizons. 21, 4, p. 15-22 8 p.

Research output: Contribution to journalArticle

16 Scopus citations

Impact of Deals and Deal Retraction on Brand Switching

Dodson, J. A., Tybout, A. M. & Sternthal, B., Feb 1978, In : Journal of Marketing Research. 15, p. 72-81

Research output: Contribution to journalArticle

Marketing and Public Relations

Kotler, P. & Mindak, W., Oct 1978, In : Journal of Marketing. 42, p. 13-20

Research output: Contribution to journalArticle

The impact of deals and deal retraction on brand switching

Dodson, J., Tybout, A. & Sternthal, B., 1978, In : Journal of Marketing Research. 15, p. 72-81

Research output: Contribution to journalArticle

The Persuasive Effects of Source Credibility: A Situational Analysis

Phillips, L. & Sternthal, B., 1978, In : Public Opinion Quarterly. p. 285-314

Research output: Contribution to journalArticle

187 Scopus citations

The Validity of Haire's Shopping List Projective Technique

Anderson, J. C., Nov 1978, In : Journal of Marketing Research. 15, p. 644-649

Research output: Contribution to journalArticle

1977

Age Differences in Information Processing: A Perspective on the Aged Consumer

Phillips, L. W. & Sternthal, B., Nov 1977, In : Journal of Marketing Research. 14, p. 444-457

Research output: Contribution to journalArticle

Attribution Theory: Phenomenology or Science?

Calder, B. J., Jul 1977, In : Personality and Social Psychology Bulletin. 3, p. 612-615

Research output: Contribution to journalArticle

Focus Groups and the Nature of Qualitative Marketing Research

Calder, B. J., Aug 1977, In : Journal of Marketing Research. 14, p. 353-364

Research output: Contribution to journalArticle

From sales obsession to marketing effectiveness

Kotler, P., 1977, In : Harvard Business Review. 55, p. 67-75

Research output: Contribution to journalArticle

Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

Dholakia, R. R. & Sternthal, B., Mar 1977, In : Journal of Consumer Research. 3, p. 223-232

Research output: Contribution to journalArticle

Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach

Calder, B. J. & Burnkrant, R. E., Jun 1977, In : Journal of Consumer Research. 4, p. 29-38

Research output: Contribution to journalArticle

MARKETING AUDIT COMES OF AGE.

Kotler, P., Gregor, W. & Rodgers, W., Jan 1 1977, In : Sloan Manage Rev. 18, 2, p. 25-43 19 p.

Research output: Contribution to journalArticle

48 Scopus citations

Marketing Professional Services

Kotler, P. & Jr., R. A. C., Jan 1977, In : The Journal of Marketing. 41, p. 71-76

Research output: Contribution to journalArticle

Sexual discrimination and work performance

Calder, B. J. & Ross, M., 1977, In : Personality and Social Psychology Bulletin. 3, p. 429-433

Research output: Contribution to journalArticle

STIMULI: A Fortran IV Program for Presenting Optimally Ordered Paired Comparison

Calder, B. J. & Rowland, K. M., 1977, In : Journal of Marketing Research. 14, p. 410

Research output: Contribution to journalArticle

1976

Advertising Wearout: An Experimental Analysis

Craig, C. S., Sternthal, B. & Leavitt, C., Nov 1976, In : Journal of Marketing Research. 13, p. 365-372

Research output: Contribution to journalArticle

Targeting Prospects for a New Product

Kotler, P. & Zaltman, G., 1976, In : Journal of Advertising Research. 16, p. 7-20

Research output: Contribution to journalArticle

1975

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Tybout, A. M. & Zaltman, G., May 1975, In : Journal of Marketing Research. 12, p. 234-237

Research output: Contribution to journalArticle

Children's consumer information processing

Calder, B., Robertson, T. S. & Rossiter, J. R., Jan 1 1975, In : Communication Research. 2, 3, p. 307-316 10 p.

Research output: Contribution to journalArticle

7 Scopus citations

Interaction of intrinsic and extrinsic motivation: Some methodological notes

Calder, B. J. & Staw, B. M., Jan 1 1975, In : Journal of personality and social psychology. 31, 1, p. 76-80 5 p.

Research output: Contribution to journalArticle

53 Scopus citations

Self-perception of intrinsic and extrinsic motivation

Calder, B. J. & Staw, B. M., Apr 1 1975, In : Journal of personality and social psychology. 31, 4, p. 599-605 7 p.

Research output: Contribution to journalArticle

257 Scopus citations

STRATEGIC REMARKETING: THE PREFERRED RESPONSE TO SHORTAGES AND INFLATION.

Kotler, P. & Balachandran, V., Jan 1 1975, In : Sloan Manage Rev. 17, 1, p. 1-17 17 p.

Research output: Contribution to journalArticle

5 Scopus citations

Strategies for High Market-Share Companies

Bloom, P. N. & Kotler, P., 1975, In : Harvard Business Review. 53, p. 63-72

Research output: Contribution to journalArticle

Strategies for managing interorganizational conflict: A laboratory paradigm

Stern, L. W., Sternthal, B. & Craig, C. S., Aug 1 1975, In : Journal of Applied Psychology. 60, 4, p. 472-482 11 p.

Research output: Contribution to journalArticle

15 Scopus citations

Third Sector Management - The Role of Marketing

Kotler, P. & Murray, M., Oct 1975, In : Public Administration Review. 35, p. 467-472

Research output: Contribution to journalArticle

1974

Atmospherics as a Marketing Tool

Kotler, P., 1974, In : Journal of Retailing. 49, p. 48-64

Research output: Contribution to journalArticle

Ethics in Marketing Research: Their Practical Relevance

Tybout, A. M. & Zaltman, G., Nov 1974, In : Journal of Marketing Research. 11, p. 357-368

Research output: Contribution to journalArticle

Fear Appeals: Revisited and Revised

Sternthal, B. & Craig, C. S., Dec 1974, In : Journal of Consumer Research. 1, p. 22-34

Research output: Contribution to journalArticle

Informational cues and attributions based on role behavior

Calder, B. J., Jan 1 1974, In : Journal of Experimental Social Psychology. 10, 2, p. 121-125 5 p.

Research output: Contribution to journalArticle

5 Scopus citations

Marketing during Periods of Shortage

Kotler, P., Jul 1974, In : The Journal of Marketing. 38, p. 20-29

Research output: Contribution to journalArticle

The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

Calder, B. J., Insko, C. A. & Yandell, B., Jan 1 1974, In : Journal of Applied Social Psychology. 4, 1, p. 62-93 32 p.

Research output: Contribution to journalArticle

82 Scopus citations
1973

Attitude change and attitude attribution: Effects of incentive, choice, and consequences

Calder, B. J., Ross, M. & Insko, C. A., Jan 1 1973, In : Journal of personality and social psychology. 25, 1, p. 84-99 16 p.

Research output: Contribution to journalArticle

40 Scopus citations

Buying Is Marketing Too!

Kotler, P. & Levy, S. J., Jan 1973, In : The Journal of Marketing. 37, p. 54-59

Research output: Contribution to journalArticle

Humor in Advertising

Sternthal, B. & Craig, C. S., Oct 1973, In : The Journal of Marketing. 37, p. 12-18

Research output: Contribution to journalArticle

It's Time to Cut Down on Advertising Waste

Kotler, P., Allvine, F. C. & Bloom, P. N., 1973, In : Business and Society Review. p. 9-18

Research output: Contribution to journalArticle

Managing Conflict in Distribution Channels: A Laboratory Study

Stern, L. W., Sternthal, B. & Craig, C. S., May 1973, In : Journal of Marketing Research. 10, p. 169-179

Research output: Contribution to journalArticle

The Major Tasks of Marketing Management

Kotler, P., Oct 1973, In : The Journal of Marketing. 37, p. 42-49

Research output: Contribution to journalArticle

1972

A Generic Concept of Marketing

Kotler, P., Apr 1972, In : The Journal of Marketing. 36, p. 46-54

Research output: Contribution to journalArticle

The effect of overlearning on retention

Craig, C. S., Sternthal, B. & Olshan, K., Jul 1972, In : Journal of General Psychology. 87, p. 85-94

Research output: Contribution to journalArticle