Research Output

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1970

Corporate Models: Better Marketing Plans

Kotler, P., Aug 1970, In : Harvard Business Review. 48, p. 135-149

Research output: Contribution to journalArticle

Demand characteristics and three conceptions of the frequently deceived subject

Cook, T. D., Bean, J. R., Calder, B. J., Frey, R., Krovetz, M. L. & Reisman, S. R., Mar 1970, In : Journal of Personality and Social Psychology. 14, p. 185-194

Research output: Contribution to journalArticle

35 Scopus citations

Marketing Simulations: Review and Prospects

Kotler, P. & Schultz, R. L., 1970, In : The Journal of Business. 43, p. 237-295

Research output: Contribution to journalArticle

Pupil dilation: What does it measure?

Hensel, J., Blackwell, R. & Sternthal, B., 1970, In : Journal of Advertising Research. 10, p. 15-19

Research output: Contribution to journalArticle

The Future of the Computer in Marketing

Kotler, P., Jan 1970, In : The Journal of Marketing. 34, p. 11-14

Research output: Contribution to journalArticle

1969

Beyond Marketing: The Furthering Concept

Levy, S. J. & Kotler, P., 1969, In : California Management Review. 12, p. 67-73

Research output: Contribution to journalArticle

Broadening the concept of marketing.

Kotler, P. & Levy, S. J., Jan 1969, In : Journal of marketing. 33, 1, p. 10-15 6 p.

Research output: Contribution to journalArticle

954 Scopus citations

The social psychological status of reward

Melson, W. H., Calder, B. J. & Insko, C. A., Oct 1969, In : Psychonomic Science. 17, 4, p. 240-242 3 p.

Research output: Contribution to journalArticle

1 Scopus citations
1967

Operations Research in Marketing

Kotler, P., 1967, In : Harvard Business Review. 45

Research output: Contribution to journalArticle

1966

A design for the Firm's marketing nerve center

Kotler, P., Jan 1 1966, In : Business Horizons. 9, 3, p. 63-74 12 p.

Research output: Contribution to journalArticle

34 Scopus citations

Computerized Media Selection: Some Notes on the State of the Art

Kotler, P., Jan 1966, In : Occasional Papers in Advertising. 1, p. 45-52

Research output: Contribution to journalArticle

1965

Behavioral Models for Analyzing Buyers

Kotler, P., Oct 1965, In : The Journal of Marketing. 29, p. 37-45

Research output: Contribution to journalArticle

Competitive Strategies for New Product Marketing over the Life Cycle

Kotler, P., Dec 1965, In : Management Science. 12, p. B104-B119

Research output: Contribution to journalArticle

Diagnosing the Marketing Takeover

Kotler, P., Dec 1965, In : Harvard Business Review. 43, p. 70-72

Research output: Contribution to journalArticle

Phasing Out Weak Products

Kotler, P., 1965, In : Harvard Business Review. 43, p. 107-118

Research output: Contribution to journalArticle

The Competitive Marketing Simulator - A New Management Tool

Kotler, P., 1965, In : California Management Review. 7, p. 49-60

Research output: Contribution to journalArticle

1964

Marketing Mix Decisions for New Products

Kotler, P., Feb 1964, In : Journal of Marketing Research. 1, p. 43-49

Research output: Contribution to journalArticle

Toward an Explicit Model for Media Selection

Kotler, P., 1964, In : Journal of Advertising Research. 4, p. 34-41

Research output: Contribution to journalArticle

1963

The Use of Mathematical Models in Marketing

Kotler, P., 1963, In : The Journal of Marketing. 27, p. 31-41

Research output: Contribution to journalArticle

1962

Elements in a Theory of Growth Stock Valuation

Kotler, P., 1962, In : Financial Analysis Journal. 18, p. 35-38

Research output: Contribution to journalArticle

1961

Usefulness of Higher Math Just Dawning on Untrained Managers

Kotler, P., Jan 1 1961, In : Business & Society. 1, 2, p. 18-22 5 p.

Research output: Contribution to journalArticle