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2019

The promise of targeted innovation

Corstjens, M., Carpenter, G. S. & Hasan, T. M., Dec 2019, In : MIT Sloan Management Review. 60, 2, p. 39-44 6 p.

Research output: Contribution to journalArticle

1 Scopus citations

The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making

Khan, U., DePaoli, A. & Maimaran, M., 2019, In : Journal of Association of Consumer Research. 4, 1, p. 65-76 12 p.

Research output: Contribution to journalArticle

Variety-Seeking and Perceived Expertise

Sela, A., Hadar, L., Morgan, S. & Maimaran, M., Oct 1 2019, In : Journal of Consumer Psychology. 29, 4, p. 671-679 9 p.

Research output: Contribution to journalArticle

1 Scopus citations
2020

Act Boldly: Important Life Decisions, Courage, and the Motivated Pursuit of Risk

Gal, D. & Rucker, D. D., 2020, (Accepted/In press) In : Journal of personality and social psychology.

Research output: Contribution to journalArticle

Are We There Yet? An Anticipation Account of the Return Trip Effect

Chen, Z., Hamilton, R. & Rucker, D. D., Jan 1 2020, (Accepted/In press) In : Social Psychological and Personality Science.

Research output: Contribution to journalArticle

Can Bad Be Good? The Attraction of a Darker Self

Krause, R. J. & Rucker, D. D., May 1 2020, In : Psychological Science. 31, 5, p. 518-530 13 p.

Research output: Contribution to journalArticle

Change it Up: Inactivity and Repetitive Activity Reduce Creative Thinking

Main, K. J., Aghakhani, H., Labroo, A. A. & Greidanus, N. S., Jun 1 2020, In : Journal of Creative Behavior. 54, 2, p. 395-406 12 p.

Research output: Contribution to journalArticle

Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.

Research output: Contribution to journalArticle

1 Scopus citations

Efficiently evaluating targeting policies: Improving on champion vs. Challenger experiments

Simester, D., Timoshenko, A. & Zoumpoulis, S. I., Aug 2020, In : Management Science. 66, 8, p. 3412-3424 13 p.

Research output: Contribution to journalArticle

Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors

Achar, C., Agrawal, N. & Hsieh, M. H., Jun 1 2020, In : Journal of Marketing Research. 57, 3, p. 582-598 17 p.

Research output: Contribution to journalArticle

Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study

Shane, S., Drover, W., Clingingsmith, D. & Cerf, M., Jul 2020, In : Journal of Business Venturing. 35, 4, 105949.

Research output: Contribution to journalArticle

Individual Differences in Attitude Consistency Over Time: The Personal Attitude Stability Scale

Xu, M., Briñol, P., Gretton, J. D., Tormala, Z. L., Rucker, D. D. & Petty, R. E., Oct 1 2020, In : Personality and Social Psychology Bulletin. 46, 10, p. 1507-1519 13 p.

Research output: Contribution to journalArticle

2 Scopus citations

Inefficiencies in Digital Advertising Markets

Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J. & Wilbur, K. C., 2020, (Accepted/In press) In : Journal of marketing.

Research output: Contribution to journalArticle

Is deep learning a game changer for marketing analytics?

Urban, G., Timoshenko, A., Dhillon, P. & Hauser, J. R., Jan 1 2020, In : MIT Sloan Management Review. 61, 2, p. 70-76 7 p.

Research output: Contribution to journalArticle

1 Scopus citations

Priming skepticism: Unintended consequences of one-sided persuasion knowledge access

Isaac, M. S. & Grayson, K., Mar 1 2020, In : Psychology and Marketing. 37, 3, p. 466-478 13 p.

Research output: Contribution to journalArticle

So Difficult to Smile: Why Unhappy People Avoid Enjoyable Activities

Shen, H., Labroo, A. & Wyer, R. S., 2020, (Accepted/In press) In : Journal of personality and social psychology.

Research output: Contribution to journalArticle

Soul and machine (learning)

Proserpio, D., Hauser, J. R., Liu, X., Amano, T., Burnap, A., Guo, T., Lee, D. D., Lewis, R., Misra, K., Schwarz, E., Timoshenko, A., Xu, L. & Yoganarasimhan, H., 2020, (Accepted/In press) In : Marketing Letters.

Research output: Contribution to journalArticle

Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts

Krause, R. J. & Rucker, D. D., Feb 1 2020, In : Personality and Social Psychology Bulletin. 46, 2, p. 216-227 12 p.

Research output: Contribution to journalArticle

7 Scopus citations

Targeting prospective customers: Robustness of machine-learning methods to typical data challenges

Simester, D., Timoshenko, A. & Zoumpoulis, S. I., Jun 2020, In : Management Science. 66, 6, p. 2495-2522 28 p.

Research output: Contribution to journalArticle

1 Scopus citations

The experimental evaluation of brand strength and brand value

He, J. & Calder, B. J., Jul 2020, In : Journal of Business Research. 115, p. 194-202 9 p.

Research output: Contribution to journalArticle

The first-member heuristic: Group members labeled "first" influence judgment and treatment of groups

Steinmetz, J., Touré-Tillery, M. & Fishbach, A., Apr 2020, In : Journal of personality and social psychology. 118, 4, p. 706-719 14 p.

Research output: Contribution to journalArticle

3 Scopus citations

The past, present, and future of marketing strategy

Sozuer, S., Carpenter, G. S., Kopalle, P. K., McAlister, L. M. & Lehmann, D. R., Sep 1 2020, In : Marketing Letters. 31, 2-3, p. 163-174 12 p.

Research output: Contribution to journalArticle

1 Scopus citations

Two-directional convergence of platform and pipeline business models

Mody, M., Wirtz, J., Fung So, K. K., Chun, H. H. E. & Liu, S. Q., 2020, (Accepted/In press) In : Journal of Service Management.

Research output: Contribution to journalArticle

1 Scopus citations

Weak and Variable Effects of Exogenous Testosterone on Cognitive Reflection Test Performance in Three Experiments: Commentary on Nave, Nadler, Zava, and Camerer (2017)

Knight, E. L., McShane, B. B., Kutlikova, H. H., Morales, P. J., Christian, C. B., Harbaugh, W. T., Mayr, U., Ortiz, T. L., Gilbert, K., Ma-Kellams, C., Riečanský, I., Watson, N. V., Eisenegger, C., Lamm, C., Mehta, P. H. & Carré, J. M., Jul 1 2020, In : Psychological Science. 31, 7, p. 890-897 8 p.

Research output: Contribution to journalArticle

2 Scopus citations