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What's in a frame anyway? A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty

Rucker, D. D., Petty, R. E. & Briñol, P., Apr 1 2008, In : Journal of Consumer Psychology. 18, 2, p. 137-149 13 p.

Research output: Contribution to journalArticle

86 Scopus citations

What we regret most . . . and why

Roese, N. J. & Summerville, A., Sep 2005, In : Personality and Social Psychology Bulletin. 31, 9, p. 1273-1285 13 p.

Research output: Contribution to journalArticle

167 Scopus citations

What you can learn from your customer's customer

Anderson, J. C. & Wouters, M., Dec 1 2013, In : MIT Sloan Management Review. 54, 2, p. 75-82 8 p.

Research output: Contribution to journalArticle

5 Scopus citations
39 Scopus citations

When Betting on a Struggling Company Is a Great Career Move

Carpenter, G. S., May 8 2014, In : Business Week.

Research output: Contribution to journalArticle

When Counterarguing Fails: Effects on Attitude Strength

Rucker, D. D. & Petty, R. E., 2004, In : Advances in Consumer Research. 31, p. 80-81

Research output: Contribution to journalArticle

When does playing hard to get increase romantic attraction?

Dai, X., Dong, P. & Jia, J. S., Jan 1 2014, In : Journal of Experimental Psychology: General. 143, 2, p. 521-526 6 p.

Research output: Contribution to journalArticle

11 Scopus citations

When goal pursuit fails: The functions of counterfactual thought in intention formation

Epstude, K. & Roese, N., Apr 28 2011, In : Social Psychology. 42, 1, p. 19-27 9 p.

Research output: Contribution to journalArticle

42 Scopus citations

When guilt begets pleasure: The positive effect of a negative emotion

Goldsmith, K., Cho, E. K. & Dhar, R., Dec 2012, In : Journal of Marketing Research. 49, 6, p. 872-881 10 p.

Research output: Contribution to journalArticle

30 Scopus citations

When increased confidence yields increased thought: A confidence-matching hypothesis

Tormala, Z. L., Rucker, D. D. & Seger, C. R., Jan 1 2008, In : Journal of Experimental Social Psychology. 44, 1, p. 141-147 7 p.

Research output: Contribution to journalArticle

29 Scopus citations

When in doubt, shout! paradoxical influences of doubt on proselytizing

Gal, D. & Rucker, D. D., Nov 1 2010, In : Psychological Science. 21, 11, p. 1701-1707 7 p.

Research output: Contribution to journalArticle

39 Scopus citations

When is price discrimination profitable?

Anderson, E. T. & Dana, J. D., Jun 1 2009, In : Management Science. 55, 6, p. 980-989 10 p.

Research output: Contribution to journalArticle

56 Scopus citations

When More is Less and Less is More: The Psychology of Managing Product Assortments

Chernev, A. C., May 2011, In : GfK Marketing Intelligence Review. 3, 1, p. 8-15 8 p.

Research output: Contribution to journalArticle

298 Scopus citations

When opposites detract: Categorical reasoning and subtractive valuations of product combinations

Brough, A. R. & Chernev, A., Aug 1 2012, In : Journal of Consumer Research. 39, 2, p. 399-414 16 p.

Research output: Contribution to journalArticle

16 Scopus citations

When Resistance Is Futile: Consequences of Failed Counterarguing for Attitude Certainty

Rucker, D. D. & Petty, R. E., Feb 1 2004, In : Journal of personality and social psychology. 86, 2, p. 219-235 17 p.

Research output: Contribution to journalArticle

81 Scopus citations

Where value lives in a networked world.

Sawhney, M. & Parikh, D., Jan 2001, In : Harvard business review. 79, 1, p. 79-86, 175

Research output: Contribution to journalArticle

85 Scopus citations

Who is exposed to gas prices? How gasoline prices affect automobile manufacturers and dealerships

Busse, M. R., Knittel, C. R., Silva-Risso, J. & Zettelmeyer, F., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1, p. 41-95 55 p.

Research output: Contribution to journalArticle

4 Scopus citations

Who or what to believe: Trust and the differential persuasiveness of human and anthropomorphized messengers

Touré-Tillery, M. & McGill, A. L., Jul 1 2015, In : Journal of marketing. 79, 4, p. 94-110 17 p.

Research output: Contribution to journalArticle

35 Scopus citations

Why Issue-Based Advertising Is Like Walking a Minefield

Calkins, T. & Rucker, D., Feb 8 2010, In : Advertising Age.

Research output: Contribution to journalArticle

Why is the trivial important? A reasons-based account for the effects of trivial attributes on choice

Brown, C. L. & Carpenter, G. S., Mar 2000, In : Journal of Consumer Research. 26, 4, p. 372-385 14 p.

Research output: Contribution to journalArticle

100 Scopus citations

Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth

Eisingerich, A. B., Chun, H. E. H., Liu, Y., Jia, H. M. & Bell, S. J., Jan 1 2015, In : Journal of Consumer Psychology. 25, 1, p. 120-128 9 p.

Research output: Contribution to journalArticle

99 Scopus citations

Why the highest price isn't the best price

Anderson, J. C., Wouter, M. & Van Rossum, W., Dec 1 2010, In : MIT Sloan Management Review. 51, 2, p. 69-76 8 p.

Research output: Contribution to journalArticle

22 Scopus citations

Will Social Media Slay the Super Bowl?

Calkins, T. & Rucker, D., Feb 3 2010, In : Advertising Age.

Research output: Contribution to journalArticle

Witnessing moral violations increases conformity in consumption

Dong, P. & Zhong, C. B., Dec 1 2017, In : Journal of Consumer Research. 44, 4, p. 778-793 16 p.

Research output: Contribution to journalArticle

9 Scopus citations

You Cannot Step Into the Same River Twice: When Power Analyses Are Optimistic

McShane, B. B. & Böckenholt, U., Nov 24 2014, In : Perspectives on Psychological Science. 9, 6, p. 612-625 14 p.

Research output: Contribution to journalArticle

46 Scopus citations