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2015

The Visual Minority Effect on Children's Choice Behavior

Maimaran, M. & Salant, Y., 2015, In : Advances in Consumer Research. 43, p. 628-629 2 p.

Research output: Contribution to journalArticle

Using single-neuron recording in marketing: Opportunities, challenges, and an application to fear enhancement in communications

Cerf, M., Greenleaf, E., Meyvis, T. & Morwitz, V. G., Aug 1 2015, In : Journal of Marketing Research. 52, 4, p. 530-545 16 p.

Research output: Contribution to journalArticle

11 Scopus citations

Who or what to believe: Trust and the differential persuasiveness of human and anthropomorphized messengers

Touré-Tillery, M. & McGill, A. L., Jul 1 2015, In : Journal of marketing. 79, 4, p. 94-110 17 p.

Research output: Contribution to journalArticle

34 Scopus citations

Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth

Eisingerich, A. B., Chun, H. E. H., Liu, Y., Jia, H. M. & Bell, S. J., Jan 1 2015, In : Journal of Consumer Psychology. 25, 1, p. 120-128 9 p.

Research output: Contribution to journalArticle

97 Scopus citations
2014

A meta-analysis of loss aversion in product choice

Neumann, N. & Böckenholt, U., Jun 2014, In : Journal of Retailing. 90, 2, p. 182-197 16 p.

Research output: Contribution to journalArticle

24 Scopus citations

A Turnaround Is a Lot Like Baking a Cake

Carpenter, G. S., Gebhardt, G. F. & Jr., J. F. S., Mar 21 2014, In : Business Week.

Research output: Contribution to journalArticle

Competition and product innovation in dynamic oligopoly

Goettler, R. L. & Gordon, B. R., Mar 1 2014, In : Quantitative Marketing and Economics. 12, 1, p. 1-42 42 p.

Research output: Contribution to journalArticle

16 Scopus citations

Consumer and managerial goals in assortment choice and design

Kahn, B. E., Chernev, A., Bockenholt, U., Bundorf, K., Draganska, M., Hamilton, R., Meyer, R. J. & Wertenbroch, K., Jan 1 2014, In : Marketing Letters. 25, 3, p. 293-303 11 p.

Research output: Contribution to journalArticle

9 Scopus citations

Consumer substitution decisions: An integrative framework

Hamilton, R. W., Thompson, D. V., Arens, Z. G., Blanchard, S. J., Häubl, G., Kannan, P. K., Khan, U., Lehmann, D. R., Meloy, M. G., Roese, N. & Thomas, M., Jan 1 2014, In : Marketing Letters. 25, 3, p. 305-317 13 p.

Research output: Contribution to journalArticle

15 Scopus citations

Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages

Malaviya, P. & Miguel Brendl, C., Jan 1 2014, In : Journal of personality and social psychology. 106, 1, p. 1-19 19 p.

Research output: Contribution to journalArticle

15 Scopus citations

Donald Sterling Fallout Supplies Brand Lesson

Calkins, T., 2014, In : Chicago Tribune.

Research output: Contribution to journalArticle

Downsizing and Supersizing: How Changes in Product Attributes Influence Consumer Preferences

Jami, A. & Mishra, H., Jan 1 2014, In : Journal of Behavioral Decision Making. 27, 4, p. 301-315 15 p.

Research output: Contribution to journalArticle

3 Scopus citations

Epilepsy- Eavesdropping on the Conversations of Rebellious Neurons

Cerf, M. & Barnett, S., 2014, In : Journal of Neurology & Neurophysiology. 5, p. 237

Research output: Contribution to journalArticle

Feeling more together: Group attention intensifies emotion

Shteynberg, G., Hirsh, J. B., Apfelbaum, E. P., Larsen, J. T., Galinsky, A. D. & Roese, N. J., Dec 1 2014, In : Emotion. 14, 6, p. 1102-1114 13 p.

Research output: Contribution to journalArticle

45 Scopus citations

Four Super Bowl Ads That Touched the Heart

Calkins, T. & Rucker, D. D., Jan 30 2014, In : The Huffington Post.

Research output: Contribution to journalArticle

How do firms make money selling digital goods online?

Lambrecht, A., Goldfarb, A., Bonatti, A., Ghose, A., Goldstein, D. G., Lewis, R., Rao, A., Sahni, N. & Yao, S., Aug 2014, In : Marketing Letters. 25, 3, p. 331-341 11 p.

Research output: Contribution to journalArticle

27 Scopus citations
8 Scopus citations

How to Measure Motivation: A Guide for the Experimental Social Psychologist

Toure-Tillery, M. & Fishbach, A., Jan 1 2014, In : Social and Personality Psychology Compass. 8, 7, p. 328-341 14 p.

Research output: Contribution to journalArticle

67 Scopus citations

If it’s useful and you know it, Do you eat? Preschoolers refrain from instrumental food

Maimaran, M. & Fishbach, A., Oct 1 2014, In : Journal of Consumer Research. 41, 3, p. 642-655 14 p.

Research output: Contribution to journalArticle

52 Scopus citations

Incandescent affect: Turning on the hot emotional system with bright light

Xu, A. J. & Labroo, A. A., Apr 2014, In : Journal of Consumer Psychology. 24, 2, p. 207-216 10 p.

Research output: Contribution to journalArticle

40 Scopus citations

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, S., Thomas, J. S. & Krishnamurthi, L., Jan 1 2014, In : Marketing Science. 33, 2, p. 241-258 18 p.

Research output: Contribution to journalArticle

83 Scopus citations

Kellogg School Of Management's 10 Best Super Bowl Ads From The Past Decade

Calkins, T. & Rucker, D. D., Jan 23 2014, In : Forbes.

Research output: Contribution to journalArticle

Modeling Motivated Misreports to Sensitive Survey Questions

Böckenholt, U., Jul 1 2014, In : Psychometrika. 79, 3, p. 515-537 23 p.

Research output: Contribution to journalArticle

7 Scopus citations

Not all contrast effects are created equal: Extent of processing affects contrast strength

Shoots-Reinhard, B. L., Rucker, D. D., Petty, R. E. & Shakarchi, R., Aug 2014, In : Journal of Applied Social Psychology. 44, 8, p. 523-535 13 p.

Research output: Contribution to journalArticle

3 Scopus citations

Not always the best medicine: Why frequent smiling can reduce wellbeing

Labroo, A. A., Mukhopadhyay, A. & Dong, P., Jul 2014, In : Journal of Experimental Social Psychology. 53, p. 156-162 7 p.

Research output: Contribution to journalArticle

6 Scopus citations

Order of actions mitigates hypocrisy judgments for ingroup more than outgroup members

Barden, J., Rucker, D. D., Petty, R. E. & Rios, K., Sep 2014, In : Group Processes & Intergroup Relations. 17, 5, p. 590-601 12 p.

Research output: Contribution to journalArticle

14 Scopus citations

Power and action orientation: Power as a catalyst for consumer switching behavior

Jiang, Y., Zhan, L. & Rucker, D. D., Jun 2014, In : Journal of Consumer Research. 41, 1, p. 183-196 14 p.

Research output: Contribution to journalArticle

32 Scopus citations

Preferences for expressing preferences: People prefer finer evaluative distinctions for liked than disliked objects

Smallman, R., Becker, B. & Roese, N., Jan 1 2014, In : Journal of Experimental Social Psychology. 52, p. 25-31 7 p.

Research output: Contribution to journalArticle

7 Scopus citations

Proud to belong or proudly different? Lay theories determine contrasting effects of incidental pride on uniqueness seeking

Huang, X. I., Dong, P. & Mukhopadhyay, A., Oct 1 2014, In : Journal of Consumer Research. 41, 3, p. 697-712 16 p.

Research output: Contribution to journalArticle

35 Scopus citations

Scarcity, Poverty, and their Implications for Consumers' Cognitions, Judgment and Behavior

Roux, C. & Shriner, K. A., 2014, In : Advances in Consumer Research. 42

Research output: Contribution to journalArticle

The bright side of impulse: Depletion heightens self-protective behavior in the face of danger

Lisjak, M. & Lee, A. Y., Jun 2014, In : Journal of Consumer Research. 41, 1, p. 55-70 16 p.

Research output: Contribution to journalArticle

9 Scopus citations

The effects of exposure to hyperinflation on occupational choice

de Mello, J. M. P., Waisman, C. & Zilberman, E., Oct 2014, In : Journal of Economic Behavior and Organization. 106, p. 109-123 15 p.

Research output: Contribution to journalArticle

1 Scopus citations

The experience versus the expectations of power: A recipe for altering the effects of power on behavior

Rucker, D. D., Hu, M. & Galinsky, A. D., Aug 2014, In : Journal of Consumer Research. 41, 2, p. 381-396 16 p.

Research output: Contribution to journalArticle

45 Scopus citations

The maximizing mind-set

Ma, J. & Roese, N. J., Jun 2014, In : Journal of Consumer Research. 41, 1, p. 71-92 22 p.

Research output: Contribution to journalArticle

38 Scopus citations

The offer framing effect: Choosing single versus bundled offerings affects variety seeking

Mittelman, M., Andrade, E. B., Chattopadhyay, A. & Miguel Brendl, C., Dec 1 2014, In : Journal of Consumer Research. 41, 4, p. 953-964 12 p.

Research output: Contribution to journalArticle

15 Scopus citations

The relationship between self-report of depression and media usage

Block, M., Stern, D. B., Raman, K., Lee, S., Carey, J., Humphreys, A. A., Mulhern, F., Calder, B., Schultz, D., Rudick, C. N., Blood, A. J. & Breiter, H. C., Sep 12 2014, In : Frontiers in Human Neuroscience. 8, p. 1-10 10 p., 712.

Research output: Contribution to journalArticle

17 Scopus citations

Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal

Kupor, D. M., Tormala, Z. L., Norton, M. I. & Rucker, D. D., Apr 1 2014, In : Social Psychological and Personality Science. 5, 3, p. 263-270 8 p.

Research output: Contribution to journalArticle

7 Scopus citations

When Betting on a Struggling Company Is a Great Career Move

Carpenter, G. S., May 8 2014, In : Business Week.

Research output: Contribution to journalArticle

When does playing hard to get increase romantic attraction?

Dai, X., Dong, P. & Jia, J. S., Jan 1 2014, In : Journal of Experimental Psychology: General. 143, 2, p. 521-526 6 p.

Research output: Contribution to journalArticle

11 Scopus citations

You Cannot Step Into the Same River Twice: When Power Analyses Are Optimistic

McShane, B. B. & Böckenholt, U., Nov 24 2014, In : Perspectives on Psychological Science. 9, 6, p. 612-625 14 p.

Research output: Contribution to journalArticle

46 Scopus citations
2013

Acts of emptying promote self-focus: A perceived resource deficiency perspective

Levontin, L., Ein-Gar, D. & Lee, A. Y., Jul 18 2013, In : Journal of Consumer Psychology. 25, 2, p. 257-267 11 p.

Research output: Contribution to journalArticle

18 Scopus citations

Advertising effects in presidential elections

Gordon, B. R. & Hartmann, W. R., Jan 1 2013, In : Marketing Science. 32, 1, p. 19-35 17 p.

Research output: Contribution to journalArticle

26 Scopus citations

Advertising in a competitive market: The role of product standards, customer learning,and switching costs

Anderson, E. T. & Simester, D., Aug 1 2013, In : Journal of Marketing Research. 50, 4, p. 489-504 16 p.

Research output: Contribution to journalArticle

50 Scopus citations

Are consumers myopic? Evidence from new and used car purchases

Busse, M. R., Knittel, C. R. & Zettelmeyer, F., Feb 1 2013, In : American Economic Review. 103, 1, p. 220-256 37 p.

Research output: Contribution to journalArticle

158 Scopus citations

Balancing the basket: The role of shopping basket composition in embarrassment

Blair, S. & Roese, N. J., Dec 1 2013, In : Journal of Consumer Research. 40, 4, p. 676-691 16 p.

Research output: Contribution to journalArticle

28 Scopus citations

Confidence and construal framing: When confidence increases versus decreases information processing

Wan, E. W. & Rucker, D. D., Feb 2013, In : Journal of Consumer Research. 39, 5, p. 977-992 16 p.

Research output: Contribution to journalArticle

20 Scopus citations

Does price elasticity vary with economic growth? a cross-category analysis

Gordon, B. R., Goldfarb, A. V. I. & Yang, L. I., Feb 1 2013, In : Journal of Marketing Research. 50, 1, p. 4-23 20 p.

Research output: Contribution to journalArticle

38 Scopus citations

Escaping the discount trap

Anderson, E. T., 2013, In : Harvard business review. 91, 9

Research output: Contribution to journalArticle

1 Scopus citations

How Brands Shape Newness Perceptions

Goedertier, F., Geskens, K. & Carpenter, G. S., 2013, In : Advances in Consumer Research. 41, p. 498-500 3 p.

Research output: Contribution to journalArticle