Research Output

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2012

The importance of the context in brand extension: How pictures and comparisons shift consumers' focus from fit to quality

Meyvis, T., Goldsmith, K. & Dhar, R., Apr 1 2012, In : Journal of Marketing Research. 49, 2, p. 206-217 12 p.

Research output: Contribution to journalArticle

39 Scopus citations

Tough Branding Questions for Turbulent Times

Calkins, T., Apr 2012, In : BtoB (Business to Business).

Research output: Contribution to journalArticle

Visual influence and social groups

Mcshane, B. B., Bradlow, E. T. & Berger, J., Dec 1 2012, In : Journal of Marketing Research. 49, 6, p. 854-871 18 p.

Research output: Contribution to journalArticle

33 Scopus citations

Wal-Mart's impact on supplier profits

Huang, Q., Nijs, V. R., Hansen, K. & Anderson, E. T., Apr 1 2012, In : Journal of Marketing Research. 49, 2, p. 131-143 13 p.

Research output: Contribution to journalArticle

26 Scopus citations
38 Scopus citations

When guilt begets pleasure: The positive effect of a negative emotion

Goldsmith, K., Cho, E. K. & Dhar, R., Dec 2012, In : Journal of Marketing Research. 49, 6, p. 872-881 10 p.

Research output: Contribution to journalArticle

30 Scopus citations

When opposites detract: Categorical reasoning and subtractive valuations of product combinations

Brough, A. R. & Chernev, A., Aug 1 2012, In : Journal of Consumer Research. 39, 2, p. 399-414 16 p.

Research output: Contribution to journalArticle

16 Scopus citations
2011

A category-specific response to animals in the right human amygdala

Mormann, F., Dubois, J., Kornblith, S., Milosavljevic, M., Cerf, M., Ison, M., Tsuchiya, N., Kraskov, A., Quiroga, R. Q., Adolphs, R., Fried, I. & Koch, C., Oct 2011, In : Nature neuroscience. 14, 10, p. 1247-1249 3 p.

Research output: Contribution to journalArticle

93 Scopus citations

A dynamicmodel of sponsored search advertising

Yao, S. & Mela, C. F., May 2011, In : Marketing Science. 30, 3, p. 447-468 22 p.

Research output: Contribution to journalArticle

116 Scopus citations

A hierarchical bayesian variable selection approach to major league baseball hitting metrics

McShane, B. B., Braunstein, A., Piette, J. & Jensen, S. T., Oct 2011, In : Journal of Quantitative Analysis in Sports. 7, 4, 2.

Research output: Contribution to journalArticle

5 Scopus citations
71 Scopus citations

A step-by-step guide to smart business experiments

Anderson, E. T. & Simester, D., Mar 1 2011, In : Harvard business review. 89, 3

Research output: Contribution to journalArticle

22 Scopus citations

Case Study: GoDaddy and the Super Bowl

Calkins, T. & Rucker, D. D., Feb 9 2011, In : Financial Times.

Research output: Contribution to journalArticle

Choice by Value Encoding and Value Construction: Processes of Loss Aversion

Willemsen, M. C., Böckenholt, U. & Johnson, E. J., Aug 2011, In : Journal of Experimental Psychology: General. 140, 3, p. 303-324 22 p.

Research output: Contribution to journalArticle

34 Scopus citations

Cognitive and affective matching effects in persuasion: An amplification perspective

Clarkson, J. J., Tormala, Z. L. & Rucker, D. D., Nov 2011, In : Personality and Social Psychology Bulletin. 37, 11, p. 1415-1427 13 p.

Research output: Contribution to journalArticle

12 Scopus citations

Comparing social attention in autism and amygdala lesions: Effects of stimulus and task condition

Birmingham, E., Cerf, M. & Adolphs, R., Oct 1 2011, In : Social neuroscience. 6, 5-6, p. 420-435 16 p.

Research output: Contribution to journalArticle

33 Scopus citations

Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding

Chernev, A., Hamilton, R. & Gal, D., May 2011, In : Journal of marketing. 75, 3, p. 66-82 17 p.

Research output: Contribution to journalArticle

152 Scopus citations

Competitive strategy for open source software

Kumar, V., Gordon, B. R. & Srinivasan, K., Jan 1 2011, In : Marketing Science. 30, 6, p. 1066-1078 13 p.

Research output: Contribution to journalArticle

18 Scopus citations

Does AMD spur intel to innovate more?

Goettler, R. L. & Gordon, B. R., Dec 1 2011, In : Journal of Political Economy. 119, 6, p. 1141-1200 60 p.

Research output: Contribution to journalArticle

61 Scopus citations

Emeritus Professor Michael James Thomas (1933-2010)

Kotler, P., Feb 8 2011, In : Marketing Intelligence & Planning. 29, 1, p. 10-11 2 p.

Research output: Contribution to journalArticle

From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation

Hung, I. W. & Labroo, A. A., Apr 1 2011, In : Journal of Consumer Research. 37, 6, p. 1046-1064 19 p.

Research output: Contribution to journalArticle

55 Scopus citations

From inherent value to incentive value: When and why pointless effort enhances consumer preference

Kim, S. & Labroo, A. A., Dec 1 2011, In : Journal of Consumer Research. 38, 4, p. 712-742 31 p.

Research output: Contribution to journalArticle

30 Scopus citations

From rumors to facts, and facts to rumors: The role of certainty decay in consumer communications

Dubois, D., Rucker, D. D. & Tormala, Z. L., Dec 2011, In : Journal of Marketing Research. 48, 6, p. 1020-1032 13 p.

Research output: Contribution to journalArticle

41 Scopus citations

Generous paupers and stingy princes: Power drives consumer spending on self versus others

Rucker, D. D., Dubois, D. & Galinsky, A. D., Apr 1 2011, In : Journal of Consumer Research. 37, 6, p. 1015-1029 15 p.

Research output: Contribution to journalArticle

161 Scopus citations

Gut liking for the ordinary: Incorporating design fluency improves automobile sales forecasts

Landwehr, J. R., Labroo, A. A. & Herrmann, A., May 1 2011, In : Marketing Science. 30, 3, p. 416-429 14 p.

Research output: Contribution to journalArticle

86 Scopus citations

Hindsight bias, visual aids, and legal decision making: Timing is everything

Fessel, F. & Roese, N. J., Apr 2011, In : Social and Personality Psychology Compass. 5, 4, p. 180-193 14 p.

Research output: Contribution to journalArticle

5 Scopus citations

How to Reinvent a Brand

Calkins, T., Dec 16 2011, In : 4Ps Business & Marketing. 6, 23

Research output: Contribution to journalArticle

How To Stop Rumors Before They Ruin Your Brand

Dubois, D. & Rucker, D. D., Sep 16 2011, In : Forbes.

Research output: Contribution to journalArticle

Managing consumer returns in a competitive environment

Shulman, J. D., Coughlan, A. T. & Savaskan, R. C., Feb 1 2011, In : Management Science. 57, 2, p. 347-362 16 p.

Research output: Contribution to journalArticle

93 Scopus citations

Mediation Analysis in Social Psychology: Current Practices and New Recommendations

Rucker, D. D., Preacher, K. J., Tormala, Z. L. & Petty, R. E., Jun 1 2011, In : Social and Personality Psychology Compass. 5, 6, p. 359-371 13 p.

Research output: Contribution to journalArticle

1014 Scopus citations

Multiple routes to self- Versus other-expression in consumer choice

Maimaran, M. & Simonson, I., Aug 2011, In : Journal of Marketing Research. 48, 4, p. 755-766 12 p.

Research output: Contribution to journalArticle

18 Scopus citations

Orchestration processes in network-centric innovation: Evidence from the field

Nambisan, S. & Sawhney, M., Aug 1 2011, In : Academy of Management Perspectives. 25, 3, p. 40-57 18 p.

Research output: Contribution to journalArticle

152 Scopus citations

Power and choice: Their dynamic interplay in quenching the thirst for personal control

Inesi, M. E., Botti, S., Dubois, D., Rucker, D. D. & Galinsky, A. D., Aug 2011, In : Psychological Science. 22, 8, p. 1042-1048 7 p.

Research output: Contribution to journalArticle

101 Scopus citations
37 Scopus citations

Revisiting the workshop on quantitative marketing and structural econometrics

Gordon, B. R., Thomadsen, R., Bradlow, E. T., Dubé, J. P. & Staelin, R., Jan 1 2011, In : Marketing Science. 30, 6, p. 945-949 5 p.

Research output: Contribution to journalArticle

Selectivity of pyramidal cells and interneurons in the human medial temporal lobe

Ison, M. J., Mormann, F., Cerf, M., Koch, C., Fried, I. & Quiroga, R. Q., Oct 2011, In : Journal of neurophysiology. 106, 4, p. 1713-1721 9 p.

Research output: Contribution to journalArticle

38 Scopus citations

Semantic anchoring in sequential evaluations of vices and virtues

Chernev, A., Feb 1 2011, In : Journal of Consumer Research. 37, 5, p. 761-774 14 p.

Research output: Contribution to journalArticle

37 Scopus citations

Social capital and core network ties: A validation study of individual-level social capital measures and their association with extra- and intra-neighborhood ties, and self-rated health

Moore, S., Bockenholt, U., Daniel, M., Frohlich, K., Kestens, Y. & Richard, L., Mar 2011, In : Health and Place. 17, 2, p. 536-544 9 p.

Research output: Contribution to journalArticle

89 Scopus citations

Stuck in the middle: The psychophysics of goal pursuit

Bonezzi, A., Brendl, C. M. & de Angelis, M., May 2011, In : Psychological Science. 22, 5, p. 607-612 6 p.

Research output: Contribution to journalArticle

64 Scopus citations

The course of motivation

Touré-Tillery, M. & Fishbach, A., Oct 1 2011, In : Journal of Consumer Psychology. 21, 4, p. 414-423 10 p.

Research output: Contribution to journalArticle

41 Scopus citations

The Dieter's Paradox

Chernev, A., Apr 1 2011, In : Journal of Consumer Psychology. 21, 2, p. 178-183 6 p.

Research output: Contribution to journalArticle

93 Scopus citations

To trade or not to trade: The moderating role of vividness when exchanging gambles

Maimaran, M., Feb 1 2011, In : Judgment and Decision Making. 6, 2, p. 147-155 9 p.

Research output: Contribution to journalArticle

3 Scopus citations

Understanding Choice Behavior Beyond Option Scaling Using Structural Equation Models

Tsai, R-C., Böckenholt, U. & Bockenholt, U., 2011, In : Journal of Data Science. 9, p. 427-444

Research output: Contribution to journalArticle

Viewing time through the lens of the self: The fit effect of self-construal and temporal distance on task perception

Lee, S., Lee, A. Y. & Kern, M. C., Mar 2011, In : European Journal of Social Psychology. 41, 2, p. 191-200 10 p.

Research output: Contribution to journalArticle

20 Scopus citations

What matters in a price negotiation: Evidence from the U.S. auto retailing industry

Morton, F. S., Silva-Risso, J. & Zettelmeyer, F., Dec 1 2011, In : Quantitative Marketing and Economics. 9, 4, p. 365-402 38 p.

Research output: Contribution to journalArticle

15 Scopus citations

When goal pursuit fails: The functions of counterfactual thought in intention formation

Epstude, K. & Roese, N., Apr 28 2011, In : Social Psychology. 42, 1, p. 19-27 9 p.

Research output: Contribution to journalArticle

42 Scopus citations

When More is Less and Less is More: The Psychology of Managing Product Assortments

Chernev, A. C., May 2011, In : GfK Marketing Intelligence Review. 3, 1, p. 8-15 8 p.

Research output: Contribution to journalArticle

2010

A new approach to estimating the production function for housing

Epple, D., Gordon, B. & Sieg, H., Jun 2010, In : American Economic Review. 100, 3, p. 905-924 20 p.

Research output: Contribution to journalArticle

43 Scopus citations